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"Take control. In a nutshell, if you do not have a clear online presence, you are allowing Google, Yahoo, and Bing to create your identity for you. As a Lifehacker post on this topic once noted: "You want search engine queries to direct to you and your accomplishments, not your virtual doppelgangers.""

"As a medieval historian with some decidedly old-school habits, Guy Geltner wanted to expand his online presence, but he shuddered at the thought of "friending" or "Tweeting" to get other scholars' attention."

""One thing I've been thinking about lately is that the way I present myself in the online course is pretty different from how I present myself in the face-to-face course. In the first iteration of the course, I presented myself in a way that I assumed would be most effective." She described emphasizing a scripted, polished presentation and a no-nonsense persona of clarity and precision. "Now I am concerned less with my authority as a teacher in an online environment. Before, I presented myself in a more authoritative matter, which was not as effective, because I had a certain feeling of a barrier between myself and the class." She explained how she was willing to risk "being more effusive, more warm in written communication, more bubbly for lack of a better term" than her initial impulses dictated. "