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We’re all going to be literacy teachers,” said Patricia Fong, a chief academic administrator for Lakota schools. “We’ll all be teaching students how to read, write, and how to listen and speak within (our) content areas.”

The clear, alarming picture that emerges … is that while the reading demands of college, workforce training programs and citizenship have held steady or risen over the past 50 years or so, K–12 texts have, if anything, become less demanding,” the Common Core document states.

“These aren’t more rigorous tests; they’re more honest tests,”

"This is a new era where everyone needs to have a voice, and you want to leave a digital trail of yourself," says Ms. Siff.

After recruiters and job seekers find each other over Twitter, more traditional means of hiring usually take over: Candidates may tweet a link to a résumé or a more complete social-media profile, followed by phone or in-person interviews.

A tweet, she explains, "is the new elevator pitch."