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The tedious job of checkout in eCommerce business is an obstacle for many customers. The fact is, most customers suspend their order placement during checkout feeling the procedure is lengthy or complicated. Meaning that, you need to improve a lot of things to make it user-friendly. After all, bouncing back shoppers can harms your business sales.

Consumers increasingly use an omnichannel approach when planning purchases, according to the 'Future Shopper 2019' report on eCommerce by global digital agency Wunderman Thompson.