Consumers increasingly use an omnichannel approach when planning purchases, according to the 'Future Shopper 2019' report on eCommerce by global digital agency Wunderman Thompson.
Looking forward to next year, Intershop's innovation director reveals his predictions. What's going to happen in e-commerce in 2015? Lars Schickner, Director Innovation Lab, Intershop, shares his predictions with CBR. Omnichannel commerce remains a trend for 2015, and a challenge for retailers.