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Newman Lanier

Guess What?!? Task Design is Critically Important! - A hard-learned lesson » ... - 0 views

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    "Hey Spool, Mike and Steve, Nice post! Krug's Rocket Surgery book where I learned about developing good tasks. Basically, he says to test the participants interaction with the site not their ability to read. "buy a bookcase" tests the participants ability to read and, in this case search. That's not bad! It gets at the usability / mechanical functionality of a site. But, you don't need to go through the trouble to recruit users to collect this type of data. Anyone hanging around the hallway will do. However, if you want to dig down to the other parts of the experience (findable, desirable, Morville's honeycomb types), then a more authentic, believable, contextual task is important. By changing the directive command - "Find a bookcase" - to a more contextual based question - "How would you do that?" - you were able to get a different and possibly more insightful / actionable result. As a matter of fact, from now on, I'm using this format for all my user tests. Done and Done, Mr. Spool. @Mike - (A/B) test your (user) test? I smell recursion and an out of memory error. :) cheers! newman"
Newman Lanier

Better Experimental Design for Better User Testing | UX Booth - 0 views

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    A nice post explaining how you can screw up a user test. Along with a helpful list of tips!
Newman Lanier

How Much Should You Spend on User Testing? | A Better User Experience - 0 views

  • But seriously, what’s it going to cost me?
    • Newman Lanier
       
      It does seem that when business owners aren't knowledgable about a tool or service, they just want to know what it will cost them. That's fine. Money is our 'lowest common denominator'. It's the medium of exchange. Our currentcy. Business owners want to know about price. We, UX'ers, want to talk about value. Value is price over utility. If the price is zero, then whatever the ulitilty, the thing will be worth it.
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    User-testing budget considerations
Newman Lanier

cxpartners | The myth of the page fold: evidence from user testing - 0 views

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    Landing pages and scrolling. Good article and tests about the 'whatnots and whathaveyous' of page scrolling.
Newman Lanier

6 Proportions to Compare when Improving the User Experience: Measuring Usability - 0 views

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    Jeff Sauro is a boss.
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