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Newman Lanier

Why Personas are Critical for Content Strategy | Johnny Holland - 0 views

johnnyholland.org/...-critical-for-content-strategy

personas content contentstrategy

shared by Newman Lanier on 24 Apr 12 - No Cached
  • Newman Lanier on 24 Apr 12
     
    Kris Mausser writes it all down for us.
Newman Lanier

Understanding the Customer Buying Cycle and Triggers | For Entrepreneurs - 0 views

www.forentrepreneurs.com/buying-cycle-and-triggers

ecommerce web design sales

shared by Newman Lanier on 24 Mar 12 - No Cached
  • Newman Lanier on 24 Mar 12
     
    a reason to get involved with personas... And, another way to screw it up. The customer buying cycle is the ... yes, THE most important attribute of their persona in relationship with you and your site. Who cares if they are 34 years old or rides a scooter - you are about if they are ready to convert.
Newman Lanier

Twitter account analysis of followers - 0 views

followerwonk.com

account analysis twitter

shared by Newman Lanier on 27 Apr 12 - No Cached
  • Newman Lanier on 27 Apr 12
     
    analysis of your twitter account
  • Newman Lanier on 27 Apr 12
     
    This is a good way to get a bead on your audience... shhhh, helpful for persona creation.
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