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Digital signage, in conjunction with traditional artistic media, and standing alone, may be the next emerging new media for artists.

This year at Coachella the biggest spectacle wasn't Radiohead, Kendrick Lamar, or even Lady Gaga. It wasn't Selena Gomez and the Weeknd's PDA, either. Instead, it was a massive dome where attendees could see giant neon caterpillars, alien landings, and geometric shapes pulsing through the cosmos-no hallucinogens required.