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Frederik Van Zande

A List Apart: Articles: Testing Content - 3 views

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    "Nobody needs to convince you that it's important to test your website's design and interaction with the people who will use it, right? But if that's all you do, you're missing out on feedback about the most important part of your site: the content.

    Whether the purpose of your site is to convince people to do something, to buy something, or simply to inform, testing only whether they can find information or complete transactions is a missed opportunity: Is the content appropriate for the audience? Can they read and understand what you've written?"
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Frederik Van Zande

Optimaal een nieuwsbrief doormeten met Google Analytics * André Scholten - 0 views

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    In Google Analytics wil je graag al je externe campagnes keurig gerapporteerd zien. Dat doe je door deze campagnes te voorzien van Google Analytics campagne tags. Maar hoe richt je dit nou zo goed mogelijk in? In dit artikel wil ik ingaan op een goede manier van het doormeten van een nieuwsbrief. Hiermee wil ik niet zeggen dat dit de beste manier is, maar wel een manier die veelal de juiste informatie levert. Tevens geldt dit voorbeeld ook als inspiratie om andere soorten campagnes in kaart te brengen.
Frederik Van Zande

Signature Files - Dos and Don'ts of Signature File Use | At Your Service... - 0 views

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    Signature files have been around since, well, before most current Netizens were even aware that email existed. Before the Web, folks generally had basic contact info and included their favorite quote to indicate their feelings or perspective on certain issues. Now, most will use their signature file as a quick identifier of who they are and what they do and provide a link to their Web site while those online for personal use will still serve up witty, clever and many times interesting quotes.
Frederik Van Zande

Amazon Windowshop Beta - 0 views

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    nice new way to shop online, defenitly worth a try
Frederik Van Zande

Transactional Email and Confirmation Messages (Jakob Nielsen's Alertbox) - 0 views

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    Automated email can improve customer service, strengthen relationships, and help websites bypass search engines. But most messages fared poorly in user testing and didn't fulfill this potential.
Frederik Van Zande

CEM.pdf (application/pdf Object) - 0 views

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    Customer Experience management (for e-shops)
Frederik Van Zande

Design Tips for Web Site Shopability - 0 views

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    The average e-commerce site is effective in getting shoppers to buy less than half the time. Web site design gurus say usability testing can help bring profitability up.
Frederik Van Zande

Mailing List Usability (Alertbox) - 0 views

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    Mailing list content must be ultra-short. Provide separate email addresses for subscribing and unsubscribing and include info on how to get off in every mailing list message. Improved usability increased subscriptions by 128% in one case study.
Frederik Van Zande

Ten ways to improve the usability of your ecommerce site - 0 views

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    Understanding what your visitors actually do on your website is an essential part of usability. Find out how to go about doing this!
Frederik Van Zande

Usability and e-commerce Part 2: Product overview page | Vera Brannen's Blog - 0 views

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    After you have defined your product categories and how to structure them (see Usability and e-commerce Part 1) you are ready to define the product pages. Let's start with the product overview page:
Frederik Van Zande

Marketing in the semantic web - Chief Marketing Technologist - 0 views

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    What should be the role of marketing in the semantic web?

    Should there be any? According to the W3C, the semantic web is about common data formats that make it easy to integrate and combine data from diverse sources. It's about mapping ideas expressed in human language to data in a way that facilitates automatic processing, where software can programmatically comprehend how different pieces of data are related. It's a web behind the web of animated banner ads and branded UI designs.
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