KONING, Frame Analysis: Theoretical Preliminaries - 0 views
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Ihering Alcoforado on 08 Dec 11Frame Analysis: Theoretical PreliminariesThomas KönigFrame analysis is neither a full-fledged theoretical paradigm, nor a coherent methodological approach. Rather, frame analyses are a number of related, even though sometimes partially incompatible methods for the analysis of discourses (Scheufele 1999: 118). What unifies these analyses is a (fairly loose) theoretical connection to Goffman's (1974) work on framing. These pages will overview: the theoretical development of frame analyses;the measurement of frames;important conceptsin frame analysis;software suitable to aid frame analysis;a bibliography of frame analysis.Theoretical DevelopmentInitially frame analysis was initially predicted to become a niche method at best. One Contemporary Sociology reviewer complained that Frame Analysis is cumbersome to read (Davis 1975: 603), the other one wondered, if an adequate systematization of frame analysis would be feasible (Gamson 1975: 605). 1Probably the single most important factor for the success of Goffman's frame analysis despite this initial skeptical assessment is its unorthodox appropriation by scholars from very different traditions. Frame analysis is no longer Goffman's frame analysis, but is frequently only loosely connected to the original formulation. Notwithstanding the recurrent symbolic nods to Goffman, today's "frame analysis" spans a number of disparate approaches (D'Angelo 2002; Fisher 1997; Hallahan 1999; Maher 2001: 81f; Scheufele 1999: 103, 118). Three subject areas stand out in the development of frame analyses since Goffman: Management and organizational studies, social movement studies, and media studies. Each subject area has, of course, focused on different areas of framing theory and has approached the subject with different methods. Following the the work of 2002 Nobel laureate Daniel Kahneman and his associate Amos Tversky (Kahneman & Tversky, 1979), management and organizational studies have focused on the behavioral effects of different