higher guest satisfaction, and, in fact, were willing to participate in those efforts.

38 percent of respondents had taken steps to determine if a hotel was green; and 40 percent of respondents were willing to pay more for green lodging.

he study showed a preference for refillable shampoo dispensers, energy-efficient light bulbs and towel and linen reuse policies, as well as key cards to control energy use in rooms and “green certification”.