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Once you are clear about your personal brand, here are three steps to enhance your online reputation: Step 1. Understand your digital brand. You can use tools like Google, Truveo and Addictomatic, and online ID Calculator, to understand how you measure up in the four dimensions of online branding. Step 2. Determine which of the four measures - volume, relevance, diversity or purity - needs the greatest attention (you may have a couple that could use some work). Step 3. Depending on which areas need the most attention, apply the tips below: Volume enhancers: If you need more results that are about you, set up social networking profiles on many sites by editing your current branded bio and establishing accounts at naymz, ziki, ziggs and other sites. Relevance enhancers: To enhance relevance, where possible, remove content that is unflattering or inconsistent with how you want to be known, write an article about your area of expertise and post it to an appropriate online portal. Find blogs related to your area of thought-leadership, subscribe and comment when you have something valuable to contribute. Review books related to your area of expertise at amazon.com and barnesandnoble.com. Publish relevant white papers to SCRIBD.com. To learn how to turn one real-world communications activity into a year's worth of online content. Purity enhancers: Sign up for an account at Vizibility. The service allows you to identify the Google results that are about you and create a "Search Me" button that you can include in your e-mail signature, your LinkedIn profile, on your blog, etc. Diversity enhancers: Sign up for a Flickr account and post relevant images. If you don't already have one, set up your Google profile. Soon, you should be on your way to the volume, relevance, purity and diversity that will improve your ability to get a job.

site.  Here are 10 of the most common LinkedIn networking mistakes: Lots of us are open networkers, meeting new folks and connecting with them for mutual networking purposes but if you have never met someone or have had little interaction with them it virtually insults their endorsement. Sorry folks. A recruiter is someone who finds candidates to fill jobs, not someone who finds jobs to employ candidates. This is a very key mistake that many people make. Always do your research before contacting someone so you are aware of their position at the company they work for.  Make sure that you visit a company's career page and if possible apply online before asking questions regarding jobs.  Doing a little bit of homework beforehand will speed up the process and put less of a burden on the person you're asking for help. If folks wanted their email address to be public knowledge, they'd put it right on their profile (and many of them do, so please check there first!). Instead of wasting someone's time and having them search their contacts, run a search yourself. You can easily find out the answer and then send an introduction request to the person (or perhaps someone else in your network) who can introduce you to the perfect target contact. After all, only you know the reason why you want to reach out and who the best contact person at that company might be. Great! But please note that I have not worked for "Acme" Company in seven years, so an interview with me won't get you very far… Oops! Please read my profile carefully before reaching out for help. Resume writing is a very time-intensive process that requires two-way discussion, extensive editing and re-writing, etc. Professional Resume Writers charge big bucks for their services because it's no easy task. Often times, these requests are intentionally vague, asking for time on my busy calendar, yet not disclosing the reason for the meeting. It would be much more professional and fort