Group items tagged

They begin as amorphous blobs of assumed stereotypes.

develop characteristics and quirks.

Outcomes must be measurable, otherwise they’re not goals—they’re aspirations. Without considering how an outcome will be measured, we cannot accurately represent the benefits—or the viability—of a user outcome.

use audiences and outcomes to create user personas

We refer to them by name in meetings

We are not the audience.

Step 1: The discovery meeting Step 2: User interviews Step 3: Project deliverables: audiences, outcomes, and persona

There’s one goal: to get this group talking. Invite a small number of people—five to seven—and make sure someone from the front line is there.

. One will lead discussion, the other will document the discussion and provide an extra brain to ask and answer questions.

The meeting should be an open forum for discussing the website’s needs and goals.

no more than an hour

introducing everyone, introducing the process, and explaining how it fits into the overall site plan.

Bring big markers and whiteboards and anything to get ideas up in front of the group. Then, make two huge spaces for the following headers: Audiences - Outcomes. Then it’s time to start asking questions.