Group items tagged

"Social media strategy doesn't require dozens of corporate subcommittee meetings and a 70-page master plan. In fact, all you really need is one sentence that can keep you on target and on customers' minds."

Article on the different strategies of Google v. Facebook and the different strategies of mining biographical and other user data as practiced by the two companies. From Wired.

The usage of these technologies in learning processes is not a fad, it is just a normal reflection of the evolutionary development of internet. Our students like YouTube, Facebook, MySpace, ect. and spend much time in these virtual places. The informal learning based on Web 2.0 exists and functions like a "university in shadow" with possibilities of a borderless digital learning environment. So, why don't the educators present the power of social media for learning and better strategies for its utilization?

NYT how-to on strategies for effective use of Facebook - includes privacy settings, user lists, tagging options

"Those who are seeking social media careers need to remember to remember that social media technologies are secondary to meeting business and customer needs."

Nice basic article on Ning, viral networks and the economics of SNSs from Fast Company

"Altimeter Group conducted research, and gleaned input from 34 vendors, agencies, and experts, to determine success criteria and develop a roadmap for Facebook page best practices. We found Eight Success Criteria for Facebook page marketing, and then tested the maturity of 30 top brands across six industries."

"Altimeter has conducted a research project to find out how companies are connecting social technologies to the overall buying process as well as analyzing how they increase revenues for brands."

"In this video he gives a demonstration of how information (often from the web) can be over layed on top of physical locations." ... as if people didn't spend enough time completely immersed in their cellphones.