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Testimonials are such an important part of anyone's marketing kit that leaving them out of your marketing process is unconscionably lazy. Video testimonials from actual customers are much more powerful than audio testimonials, which are much more powerful than written testimonials.

"But the online application for the job included a space in which to enter one's Facebook account. The Navy man, who deliberately didn't have a Facebook account, left the space blank - which seemed to puzzle the company. "They said, 'Well, get a Facebook (account) and we'll interview you,' " Boquist recalled in her public testimony before a Senate committee on Feb. 18. "He said, 'I'm not going to have one.' So he did not get the interview.""

"In terms of culture, I could not be more excited about the Community Teaching Assistant (CTA) program as led by Norian Caporale-Berkowitz. CTAs are selected from the outstanding students from previous courses who have both mastered the material solidly and shown a natural inclination to teach their fellow students. They volunteer to be in the next session of the class and help in creating the culture of the next round and to be close to the next round of the students and help them through the materials in the course. What is especially cool is that we have a special forum for the CTAs and Teaching staff for the course where we discuss and solve problems and they help make sure that things are brought to my attention quickly that are important. I still am in the class discussions and do most of the content creation for the class - but I also have a group that can review my new materials before I release them and catch problems. I spend about an equal amount of time in the course forums and TA forum."