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In front of the jury as in reality, the bottom line is that you only get one shot. Your partners, investors and prospects have to be convinced that your idea will solve their problems. I believe a good presentation is the key to success, so here are some guidelines I give in my sessions:

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The company, founded in 2006, uses an ultra-low electrical current to charge very thin durable coatings (made of a proprietary substance that can be applied to "almost any surface of any size") on a standard touchscreen. This creates a small attractive force to finger skin that can be modulated; sensations such as texture, edges and vibrations can be felt by the user.

"Kno, in many ways is a case study in Silicon Valley hubris, where white-boarding and theoretical thinking doesn't always match up with the reality of the real world. A book publishing industry insider pointed out that Kno was trying to solve a problem that wasn't acute enough for the publishers and the end customers - students. It was a problem Kno wanted to solve for Kno."

What were you doing in 1983? Even if you were already born, of adult age, and at the leading edge of technology, marveling at the revolutionary new Lotus 1-2-3 software on your IBM PC, you almost certainly weren't launching a web startup. Unless you happened to be French.

At Flashnotes we didn't invent the concept of students working together, we just made sharing notes and knowledge with your classmates better.

"Progress in computers and the Internet helps with communications, and it's enabled us to make things far more efficient. On the other hand, most other fields of engineering have been bad things to go into since the 1970s: nuclear engineering, aero- and astronautical engineering, chemical engineering, mechanical engineering, even electrical engineering. We are living in a material world, so that's pretty big to miss out on. I don't think we're living in an incredibly fast technological age."

But Facebook is the network Ello wants to kill. Its manifesto is straightforward: "You are not a product." Ello is ad-free and doesn't believe in tracking your activity to sell to advertisers. But that isn't why Ello is popular. The network is invite-only, which is driving demand. People who have signed up are inviting their friends en masse to make the site worth using.

""My entire critique of higher education started with curricular reform at Penn," he says. "General education is nonexistent. It's effectively a buffet, and when you have a noncurated academic experience, you effectively don't get educated. You get a random collection of information. Liberal-arts education is about developing the intellectual capacity of the individual, and learning to be a productive member of society. And you cannot do that without a curriculum.""

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