Information Technology Applications Marketing - 0 views
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Mathieu Plourde on 15 Nov 12This page is for the class: Information Technology Applications in Marketing, BUAD 477, at University of Delaware. Course description: How changes in information technology affect the marketplace and how it should be used to support marketing decision-making. Emerging opportunities that could drastically alter the way organizations market their products and provide service to their customers are presented and discussed. The course will have a particular focus on the internet, and the emergence of social media.