Are You a Good Meme or A Bad Meme (and Does it Matter)? - 0 views
-
Mathieu Plourde on 02 Apr 13As more and more mechanisms are built to provide meme-tracking data on social media campaigns, marketers are able to provide more and more dazzling charts and graphs on reach and impact. Social media memes are a high impact, low cost way to show audience engagement. When that engagement is good, it's great. When that engagement is faux-bad (in the case of Hamm's junk), it's also great. While it's not always possible to demonstrate that audience engagement translates into ratings, or sales, or donations, engagement is a good thing in and of itself, right?