The Race Against Digital Darwinism: The Six Stages of Digital Transformation | Brian So... - 0 views
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Mathieu Plourde on 26 Apr 16"One of the key insights I learned in the process was that mature companies establish purpose to create the kind of holistic alignment that inspires and drives enterprise-wide change. I consistently found that customer experience (CX) often served as a primary catalyst for driving change with CMOs and CIOs helping them come together to jointly lead common efforts."