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Scheibehenne conducted computerized surveys in a mall food court in Berlin, Germany. In a controlled setting, 20 different platter options of food were presented and customers were able to choose their meal freely. After choosing, they completed a computerized survey called an FCQ of food choice questionnaire. The unique purpose of this study was to determine the level in which humans make food choices based on heuristics, or "rule of thumb" choices. Interestingly, the results from this study show that the heuristic choices that humans make are just as significant as any other reason for making food decisions. This suggests that nutrition labels on a cereal box, for example, may not be influencing humans as much as the heuristic approach to food choice.