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Baylor University welcomed to its campus yesterday the CogDog himself, Alan Levine, for conversation, tours, and an afternoon presentation titled "NMC 101, An Introduction to the New Media Consortium."

As the phrase suggests, it is the telling of stories using Web 2.0 tools, technologies, and strategies. Since the name is fairly recent (and not yet widely used), it may not bear out as the best term for this trend. Another name may emerge, one better suited to describing this narrative domain. However, the term seems to have met with quiet acknowledgment to date, so it may serve as a useful one going forward.