Pearson-backed Startup Aims to Be the Zynga for Learning - 1 views
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wlampner on 01 Feb 12the site is peddling educational material rather than time-sucking games, and that's an important distinction. As it builds profiles of learners, it starts to make recommendations for college readiness and even career choice - all the while baiting them with the promise of more Yoops. If we can use game mechanics to get kids hooked on virtual-currency powered farm fields, why not learning?