Here is a discussion around group norms. The Team Writing text refers to communication norms in chapter 7. This is a group specific example on how to become familiar with differences within a group and use that as an advantage to succeed.
Develop Group Norms
Effective interpersonal communication among group members and successful communication with managers and employees external to the group are critical components of group functioning.
Form and charter a team with a project, process improvement, or product development task.
Read about group and team norms to understand the concept.
Schedule and hold a meeting to establish and adopt group relationship guidelines or group norms.
With an external facilitator leading, or a member of the group, in the absence of a facilitator, leading, all group members should brainstorm a list of guidelines that will help create an effective team.
Once the list of group norms is generated, you will want to cross redundant ideas off the list.
Each member of the group commits to “living” the guidelines.
Following the meeting, distribute the group norms to all team members.
Periodically evaluate the effectiveness of the group on achieving its business goals as well as its members’ relationship goals.