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Heather Groen

D #8 HW #4 - Understanding Media Revolution: How Digitalization is to be Considered - 1 views

shiftingschool.files.wordpress.com/...erstanding_mediarevolution.pdf

TWC 301 What is New Media? media revolution

shared by Heather Groen on 28 Feb 12 - No Cached
  • Heather Groen on 28 Feb 12
     
    This article provides an additional perspective of the "media revolution."  In its ability to transmit knowledge, a medium is a catalyst to open up new possibilities and perspectives to its audience. The media revolution took place when digitalization became a global and universal process. It is also described here as "irreversible;" it involves a great deal of change at the economic, social, political, and cultural levels of a society. This article also covers the process of shifting into a more computerized state; the first stage, for example, involves adapting traditional tasks from the old medium to the new. From there, the people speculate about the future.
Hector Garcia

How TV is handling the new media revolution | In-depth | Broadcast - 0 views

www.broadcastnow.co.uk/...5020454.article

shared by Hector Garcia on 29 Feb 12 - No Cached
    • Hector Garcia
      Hector Garcia on 29 Feb 12
       
      This is an example on how the internet has revolutionized modern media, that before had been thought to be the most innovative, have been impacted by digital media.
  • Social media is the buzzword of the moment. It has even overtaken porn as the most popular activity on the web, and the term is being bandied about as a catch-all phrase to sum up everything broadcasters do online.
  • For me, social media is about collaboration, participation and storytelling.
  • ...10 more annotations...
  • For us, social media is an editorial tool. It is a great source of tip-offs.
  • We haven’t segregated social media by having a person/team dedicated to it as, for example, The Sun does, because the most important thing is that everybody realises that every single person in our newsroom has to be social media savvy
  • You don’t necessarily want to put everybody’s opinion on air, but you can see trends and it helps with your impartiality and openness.
  • Social media is at the heart of everything MTV does. We now test talent and programming on social media audiences before we make commissioning decisions. We see it as a form of marketing, providing social currency for our brands.
  • James Kirkham Five years ago, it was about building a fanbase early doors, so by the time the show came on, everyone knew about it. But now social media has become an awful lot more. It still facilitates conversation but, at its best, it takes that conversation and allows viewers to have an impact on a show.
  • Suddenly everyone, from marketing to PR to digital, has to work together and recognise each other’s disciplines, which is quite difficult.
  • people are constructing their own storylines. Programme-makers are no longer such strict storytellers.
  • My worry is that because we can see social media and it’s cheap for research, we will stop trying to have those conversations face to face. We need to always remember that some people don’t want to use social media to talk.
  • So you have to bear in mind that social media can be amazingly superficial and sometimes, ultimately, meaningless.
  • Social media might be fine for certain demographics, but it’s not going to be your whole audience.
Lacey Preach

D#9 HW#3--The New Media Revolution - 0 views

www.socialmediavision.com/the-new-media-revolution

shared by Lacey Preach on 25 Feb 11 - Cached
  • Lacey Preach on 25 Feb 11
     
    This is an article on the new media revolution. It talks about how our internet keeps growing and growing and how you can put anything on the internet. They are forming new publications on the internet because it is cheaper. He discusses how the internet is the same, we are just adding new things to make our lives easier.
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