Social Media Is No Fad, Cautions Bowditch | TVNewsCheck.com - 1 views
-
“There is no way a journalist can be successful without social media,” he said. “Journalists now have to understand that broadcast is not always the primary delivery medium.”
-
social media is a growing part of the media landscape, including the fact that there are 1.3 billion Facebook users and 646 million Twitter users.
-
Bowditch added that stations will make a serious mistake if they try to integrate advertising into their social media reach. “How do you monetize social media?” he asked, rhetorically. “You don’t. As soon as you advertise … they turn it off and go to the next one.”
- ...1 more annotation...