Weight reduction is a never-ending challenge on an aircraft and the latest generation of fuel efficient airplanes has placed even more pressure on manufacturers to reduce weight. Unfortunately, in ...
No attempt for a complete answer, but this summer, I've read through The Tipping Point, 'that magic moment when ideas, trends and social behaviors cross a threshold, tip and spread like wildfire'....
The recent story about Tesco breaking into the US grocery market is a great example of using an anti-trend (smaller more frequent shops at local stores instead of big box shopping) to launch a appe...
