Using trends - 74 views

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  #1 Colin Bennett on 21 Sep 07

   

  Hi there,
  
  It is all good an well listing these trends but how do we use them for the good of our interests. I am an experienced market researcher so I have my own view on this. Indeed, it is usually the case that any trend can be linked to any market/interest if approached in the correct way. Of course, I am looking for news about trends which will impact my interests. In this regard, I work for an Association. For me, gathering these trends is also a form of knowledge management.
  
  I look forward to a discussion on how trends may be used.

   

  <div class="cArrow"> </div><div class="cContentInner">Hi there, <br /> <br /> It is all good an well listing these trends but how do we use them for the good of our interests. I am an experienced market researcher so I have my own view on this. Indeed, it is usually the case that any trend can be linked to any market/interest if approached in the correct way. Of course, I am looking for news about trends which will impact my interests. In this regard, I work for an Association. For me, gathering these trends is also a form of knowledge management. <br /> <br /> I look forward to a discussion on how trends may be used.</div>

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  #2 Hans De Keulenaer on 21 Sep 07

   

  No attempt for a complete answer, but this summer, I've read through The Tipping Point, 'that magic moment when ideas, trends and social behaviors cross a threshold, tip and spread like wildfire'. The book is interesting, but begs the question about the sustainability of trends.
  
  There are trends which cause exponential growth in a very short time-frame, like Hush Puppies. But are these trends only sustainable until the next big thing?
  
  A couple of years ago, there was a book (can't remember the title) which basically said: 'every trend can be explained by demographics'. Surely I'd put my money on trends supported by a demographic driver. But everybody can see these trends, and they are often too slow and too grand for real business purpose.
  
  So I guess our challenge is to find specific trends, that are not hype but sustained by a momentum. And it would be good if only we would spot them, and if we were always right.
  
  http://www.20four.net/b2b/archives/75

   

  <div class="cArrow"> </div><div class="cContentInner">No attempt for a complete answer, but this summer, I've read through The Tipping Point, 'that magic moment when ideas, trends and social behaviors cross a threshold, tip and spread like wildfire'. The book is interesting, but begs the question about the sustainability of trends. <br /> <br /> There are trends which cause exponential growth in a very short time-frame, like Hush Puppies. But are these trends only sustainable until the next big thing? <br /> <br /> A couple of years ago, there was a book (can't remember the title) which basically said: 'every trend can be explained by demographics'. Surely I'd put my money on trends supported by a demographic driver. But everybody can see these trends, and they are often too slow and too grand for real business purpose. <br /> <br /> So I guess our challenge is to find specific trends, that are not hype but sustained by a momentum. And it would be good if only we would spot them, and if we were always right. <br /> <br /> <a href="http://www.20four.net/b2b/archives/75" rel="nofollow" target="_blank">http://www.20four.net/b2b/archives/75</a></div>

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