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Colin Bennett

Anti-trends - 69 views

anti trend trends

started by Colin Bennett on 09 Oct 07
  • Colin Bennett
    The recent story about Tesco breaking into the US grocery market is a great example of using an anti-trend (smaller more frequent shops at local stores instead of big box shopping) to launch a appealing new service. Perhaps anti-trends are the real nuggets and mass trends merely the vehicle.

    What do you think?

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