Anti-trends - 69 views

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  #1 Colin Bennett on 09 Oct 07

   

  The recent story about Tesco breaking into the US grocery market is a great example of using an anti-trend (smaller more frequent shops at local stores instead of big box shopping) to launch a appealing new service. Perhaps anti-trends are the real nuggets and mass trends merely the vehicle.
  
  What do you think?

   

  <div class="cArrow"> </div><div class="cContentInner">The recent story about Tesco breaking into the US grocery market is a great example of using an anti-trend (smaller more frequent shops at local stores instead of big box shopping) to launch a appealing new service. Perhaps anti-trends are the real nuggets and mass trends merely the vehicle. <br /> <br /> What do you think?</div>

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