Social marketing is about to revolutionize online advertising. Right now, most people over the age of 40 don’t know the meaning of “Social Media Optimization,” and they don’t understand how inexpensive, and yet how effective such promotion can be inside a dynamic online advertising campaign. Young executives have a hard time explaining to their superiors exactly how they will succeed in the shadowy world of online chat rooms, blogs and discussion forums. The “Coin Kille

Marketers are recognizing the advantage of tailoring to meet the needs of the “gadget generation” according to an IBM study being released today. Findings showed “media consumption patterns are changing and marketers dollars are following the trend.” This generation refers to 18-24 year olds, including recent high school graduates, post-secondary students and those entering the work force, armed with gadgets and internet savvy.

Surprised? Don’t be, as Lausten is part of a fast growing trend, if not a paradigm shift of potentially biblical proportions, that has ‘middle of the road' brands salivating, and sophisticated brands worried sick to their designer stomachs: a return to blandness.