Henkel Signs Distribution Agreement with South African Firm | EMAsiaMag.com - 0 views
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xxx xxx on 22 Jul 08As the company continues to expand in both established and emerging electronics manufacturing regions, the electronics group of Henkel announced a new partnership to extend its presence in South Africa, signing on PEM Technologies to represent its line of Loctite brand electronics adhesives in the growing South African region.Though it is not often considered a major electronics manufacturing locale, South Africa is, in fact, one of the fastest growing regions for certain sectors within the electronics production market. Automotive, military/aerospace and contract manufacturing are all seeing significant growth rates and Henkel anticipates that this will only continue for the foreseeable future.\n\n"Recently, we have seen major manufacturers in automotive and in military/aerospace either transfer production from Europe to South Africa or set up additional, dedicated South African production sites," comments Richard Boyle, Regional Technical Service Manager for Henkel. "And, growth in the contract manufacturing sector--particularly for telecom, IT and entertainment products--is even more rapid and represents the largest area of expansion for Henkel," Boyle continues. "Establishing a partnership with a strong regional distributor like PEM Technologies is critical to our strategy for growth in this promising region." Steve Eglinton, Managing Director of PEM, is confident the company's relationship with Henkel will only serve to further enable customers' competitiveness. "Without question, Loctite is the leading brand of adhesives for electronics manufacturing and we are very enthusiastic about \nrepresenting Henkel materials throughout South Africa," says Eglinton. "Henkel's philosophy of supporting the customer through top-notch applications expertise, technical service and materials-based productivity enhancing tools is completely in line with PEM's approach. With Henkel's leading materials technologies, we look forward to helping customer