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"How can we measure ROI? The more general the market research objective, the more difficult it is to achieve a ROI measurement. In possibly half the market research projects that are commissioned, it is likely to be difficult, if not impossible, to measure the ROI. For these projects though, a more subjective approach would be useful to justify the market research expenditure. For example, to the question 'what is the risk to the business of taking a decision without market intelligence?' the importance of the business decision can be ranked from 1-5, where 1 is low and 5 is high. If the answer to it is a score of 4 or 5, then market research could be justified. Where is the measurement most feasible? It is clear that the measurement of market research ROI is a valid concept, even though there are inherent difficulties in doing so. It is worth holding a post mortem after every research study is completed to judge the success of the project and whether it was financially justified. In other words, a straightforward satisfaction score on the research project may, in itself, be as good a measure as any."

"Donald Sadoway: The missing link to renewable energy Tweet this talk! (we'll add the headline and the URL) Post to: Share on Twitter Email This Favorite Download inShare Share on StumbleUpon Share on Reddit Share on Facebook TED Conversations Got an idea, question, or debate inspired by this talk? Start a TED Conversation, or join one of these: Green Home Energy=Hydrogen Generators-alternative sources Started by Kathleen Gilligan-Smith 1 Comment What is the real missing link in renewable energy? Started by Enrico Petrucco 8 Comments Comment on this Talk 60 total comments Sign in to add comments or Join (It's free and fast!) Sort By: smily raichel 0 Reply Less than 5 minutes ago: Nice smily raichel 0 Reply Less than 5 minutes ago: Good David Mackey 0 Reply 3 hours ago: Superb invention, but I would suggest one more standard mantra that they should move on from and that is the idea of power being supplied by a centralised grid. This technology seems to me to be much more beneficial on a local scale, what if every home had its own battery, then home power generation becomes economically more viable for everyone. If you could show that a system like this could pay for itself in say 5 years then every home would want one. Plus for this to be implemented on a large scale requires massive investment that could be decades away. Share the technology and lets get it in homes by next year. Great ted talk. Jon Senior 0 Reply 1 hour ago: I agree 100%. Localised energy production would also make energy consumers more conscious of their consumption and encourage efforts to reduce it. We can invent and invent all we want, but the fast solution to allowing renewable energies to take centre stage is to reduce the base energy draw. With lower baseline consumption, smaller "always on" generators are required to keep the grid operational. Town and house-l

This new process for creating features on silicon wafers that are between five and 20 nanometers thick has been developed by a multidisciplinary team led by Craig Hawker, materials professor and director of the Materials Research Laboratory at UCSB and the members of his research group. Hawker worked with professors Glenn Fredrickson - and his research group - and Edward Kramer - and his research group.

General Motors Corp., along with a consortium of more than 30 utilities and a non-profit electric industry research group, has struck a deal to forestall potential problems when the company introduces its new electric vehicle to the nation's showrooms. An EPRI official also emphasized the grid aspects of the collaboration. Said Arshad Mansoor, the organization's vice president of power delivery: "Seemless integration of [plug-in hybrid electric vehicles] into the electric grid will require close collaboration between the automobile and electric sectors." The statements from EPRI and the car company also address safe and convenient vehicle charging, public education and other public policies, including codes and standards. Among the utility participants in the collaboration are Consolidated Edison of New York, Duke Energy, First Energy Corp., Pacific Gas & Electric Co. and Southern California Edison Co. Others are listed as part of the EPRI statement. The research organization last year released a report along with the Natural Resources Defense Council that concluded plug-in hybrids had the potential to lower greenhouse gas emissions. GM, meanwhile, emphasized the cost benefit of the new vehicles, saying consumers could find that the per-mile expense of an electric vehicle would be about one-fifth that of a gas-powered car.

LONDON, Aug 7 (Reuters) - Australia's Minara Resources Ltd (MRE.AX: Quote, Profile, Research, Stock Buzz) said on Thursday it had to defer its Australian $300 million ($273.5 million) nickel expansion plan due to high costs and reported an 80 percent drop in profits for the first half year. Minara, Australia's second-largest nickel miner after BHP Billiton Ltd/Plc (BHP.AX: Quote, Profile, Research, Stock Buzz)(BLT.L: Quote, Profile, Research, Stock Buzz), posted a net profit after tax for the half year to 30 June 2008 of $50.9 Australian million, down from $245.9 Australian million in the same period in 2007.

A team of Novellus researchers will be located with CNSE staff at Albany NanoTech, where they'll conduct leading-edge research into advanced nanofabrication processes, including copper fill for interconnects, copper through-silicon via fill for three-dimensional packaging applications, tungsten deposition for transistor contacts, and thin dielectric film deposition.

A new era for commodities Cheap resources underpinned economic growth for much of the 20th century. The 21st will be different. NOVEMBER 2011 * Richard Dobbs, Jeremy Oppenheim, and Fraser Thompson Source: McKinsey Global Institute, Sustainability & Resource Productivity Practice In This Article Exhibit: In little more than a decade, soaring commodity prices have erased a century of steady declines. About the authors Comments (2) Has the global economy entered an era of persistently high, volatile commodity prices? Our research shows that during the past eight years alone, they have undone the decline of the previous century, rising to levels not seen since the early 1900s (exhibit). In addition, volatility is now greater than at any time since the oil-shocked 1970s because commodity prices increasingly move in lockstep. Our analysis suggests that they will remain high and volatile for at least the next 20 years if current trends hold-barring a major macroeconomic shock-as global resource markets oscillate in response to surging global demand and inelastic supplies. Back to top Demand for energy, food, metals, and water should rise inexorably as three billion new middle-class consumers emerge in the next two decades.1 The global car fleet, for example, is expected almost to double, to 1.7 billion, by 2030. In India, we expect calorie intake per person to rise by 20 percent during that period, while per capita meat consumption in China could increase by 60 percent, to 80 kilograms (176 pounds) a year. Demand for urban infrastructure also will soar. China, for example, could annually add floor space totaling 2.5 times the entire residential and commercial square footage of the city of Chicago, while India could add floor space equal to another Chicago every year. Such dramatic growth in demand for commodities actually isn't unusual. Similar factors were at play throughout the 20th century as the planet's population tripled and demand for various resource

Growing a mixed "lawn" of two kinds of nanowires can make a new kind of light-sensing array that could be made in metre-scale sheets. The researchers behind the prototype say such cheap, high-quality image sensors would allow uses not conceivable using today's more expensive technology. Current sensors, such as those found in digital cameras, are made like any other silicon chip - they are carved out from a block of material. The new nanowire sensors are instead built from the bottom up, using chemically-grown nano-sized components. A research team led by Ali Javey, at the University of California, Berkeley, developed the process. They start by growing an unruly "lawn" of nanowires on a surface. The crop is then printed onto another surface, a step that simultaneously tidies them up. "At the first stage, the nanowires are more-or-less standing up, like a bad hair day. But during the printing process, they effectively get combed," says Javey. The nanowires, which are a few tenths of a millimetre long and a few tens of nanometres wide, can be printed onto anything from silicon to plastic or paper. Whatever the surface, it must be prepared with a pattern that guides the nanowires to predetermined locations. To make the functioning sensor, two different "crops" of nanotubes are printed onto the same surface. Cadmium selenide nanowires produce electric charge when hit by light, while those made from silicon-coated germanium act as transistors to amplify that charge.

The U.S. Department of Energy's National Renewable Energy Laboratory (NREL) and A123Systems have teamed up to support the battery-maker's effort to develop safe, less expensive, more powerful, and longer lasting batteries for hybrid-electric vehicles. The Laboratory and the battery-maker have signed a three-year, Cooperative Research and Development Agreement to examine and develop new techniques to improve thermal management in advanced transportation batteries. "We're pleased to be working with A123Systems on thermal management of their advanced nanophosphate-based lithium ion batteries," NREL Principal Engineer Ahmad Pesaran said. "Batteries with improved thermal behavior are critical for widespread acceptance of affordable hybrid-electric vehicles that consume less fuel and reduced harmful emissions." Hybrid electric vehicles get as much as double the fuel economy of comparable cars. Plug-in hybrids will be even more gasoline-stingy with potential of displacing significant amount of gasoline with electricity for road transportation. To achieve these goals, affordable, high-performance, safe, and long-lasting batteries need to be produced in large quantities. Propulsion batteries - batteries that power an electric motor to assist moving a car - are key components of hybrid-electric vehicles, and will be more important in the plug-in hybrid and extended range electric cars of the future. By better understanding the thermal behavior of advanced batteries, NREL researchers will help A123Systems engineers design improved thermal management systems and to optimize the design of the battery cell and develop a battery pack that's lighter, cheaper and more durable.

Two Japanese companies are working together to develop carbon fiber materials for use in cars, according to a Reuters report. Toray Industries (3402.T) and Mitsubishi Rayon (3404.T) hope to mass produce the lightweight material by 2010 in an effot to make vehicles 40% lighter and up to 30% more fuel efficient. They also intend to develop technology to recycle carbon fiberin order to bring costs down. For years, proponents of carbon fiber materials have supported its widespread use in vehicles, but the cost of the highly engineered materials was prohibitive. Now with gasoline and steel prices on the rise, carbon fiber is becoming more economically feasible. The Nikkei business daily reported that Nissan Motor Co. and Honda Motor Co. were participating in the partnership, along with Toyobo Takagi Seiko Corp and researchers from the University of Tokyo. However, both Nissan and Honda denied that they were participating in the project. A spokeswomam for Japan's New Energy and Industrial Technology Development Organization said teh government is also researching the further use of aluminum and other light-weight metals to replace steel.

According to a new technical market research report from BCC Research, the domestic market for wind turbine components and systems will be worth $60.9 billion in 2013. This represents an increase from the 2007 market value of $7.9 billion and the estimated 2008 market value of $11.2 billion. The compound annual growth rate (CAGR) between 2008 and 2013 is expected to be 40.0%. \n\nThe market is analyzed by state and includes the top ten spenders on wind turbine technology: Texas, California, Iowa, Minnesota, Washington, Oregon, Colorado, New York, Kansas and Illinois. Texas has the largest statewide expenditure, exceeding $2.4 billion in 2007 and an estimated $3.0 billion in 2008. This should grow at a CAGR of 38.0% to reach $15.2 billion in 2013. \n

Following on from its 2008 report on corporate sustainability, the Economist Intelligence Unit has released a major new research report at its 2009 Sustainability Summit, focusing specifically on climate change and what it means for business. The research was sponsored by the Carbon Trust, KPMG, SAP and Shell.

It's been a little while since we've heard of any significant progress in field-emission displays, but a group of researchers at the University of Illinois in Urbana Champaign now seem to be shaking things up a bit, with them touting new copper nanowires that could one day be used for ultra-thin FED screens.

Predicting the end of the market research manager, and the rise of web-based market intelligence

A team of researchers from Fraunhofer Research Institution for Electronic Nano Systems ENAS in Chemnitz and their colleagues from TU Chemnitz and Menippos GmbH have recently developed a printable battery which is environmentally friendly as it contains no mercury. The goal of the team is to be able to produce the battery at a very cheap price and to be able to introduce it at a very large scale.