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G6 HOSPITALITY'S MOTEL 6 partnered with Sony Pictures Entertainment to launch a marketing campaign centered around its upcoming animated film "Garfield," scheduled to premiere on May 24. Motel 6 appointed the movie's central character, Garfield, an orange housecat, as its chief pet officer to assist guests traveling with pets. As part of the campaign, guests can stay in a Garfield Movie-themed room in Hollywood, as well as 10 other Motel 6 locations across the nation, from May 21 until mid-June, Motel 6 said in a statement. "Garfield is well-known for his appreciation of naps, so he's an expert when it comes to a comfortable night's rest," said Adam Cannon, G6 Hospitality's chief brand officer. "Motel 6 has been welcoming pets for free for more than 60 years and is one of the top reasons guests stay with us. Garfield will help take our love of our four-legged friends to the next level."

HYATT HOTELS CORP. reported $26 million in net income for the fourth quarter of 2023 and $220 million for the year. Comparable system-wide RevPAR grew by 9.1 percent during the same period and 17 percent for the full year of 2023, outperforming figures from 2022 and exceeding the previous full-year outlook. Adjusted net income reached $68 million in Q4 and $276 million for full-year 2023, Hyatt said in a statement. "The fourth quarter marks the completion of a transformative year and demonstrates the progress towards our strategic vision and earnings evolution," said Mark Hoplamazian, Hyatt's president and CEO. "RevPAR growth exceeded the high end of our guidance range and we had industry-leading net rooms growth for the seventh consecutive year. This led to a record level of fees and the highest free cash flow in Hyatt's history. We returned $500 million to our shareholders and achieved an asset-light earnings mix of approximately 76 percent for the full year, a testament to the successful execution of our strategy."

OF THE TWO in five Americans going on business trips this year, 49 percent intend to turn it into a "bleisure" trip, according to a recent survey by Howdy.com. Bleisure is a blend of "business" and "leisure," differing from "workcations," where workers integrate vacation with work at a destination of their choice. While about a quarter of survey respondents opt for workcations to save paid time off, 60 percent of American business travelers prefer bleisure trips. Approximately 64 percent of American workers attribute the rise of bleisure to improved work-life balance as business travel rebounds post-COVID-19. Despite only about 30 percent of workers being familiar with the term bleisure, many are embracing the concept, said Howdy.com, a talent sourcing firm based in Austin, Texas. The Howdy.com survey of more than 1,000 full-time employees across the U.S., found that more than two-thirds of respondents would be attracted to jobs that encourage bleisure, while many suggest that companies should offer a "free day" on work trips to promote bleisure. The survey revealed that about 75 percent of respondents would be more inclined to collaborate with international teams if provided with increased bleisure travel opportunities.

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