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VIRDEE, THE CONTACTLESS check-in technology firm, secured $12.4 million in an oversubscribed Series A funding round led by Moneta Ventures, bringing its total funding to $21 million. These funds will be used to finance research, expand product features, grow the workforce, and strengthen the company's presence in the hospitality sector, the company said. Other participants in the latest fundraising process include Silverton Partners, Koch Real Estate Investments, Alumni Ventures, DJR Advisors, Capital Factory, and strategic partners, Virdee said. This investment follows Series Seed financing led by Silverton Partners in February 2022 and a 2020 angel investment led by Rajiv Trivedi, former brand president for Wyndham Hotels & Resorts Inc.'s La Quinta Inn and chairman of TST Capital.

THE 2020 COVID-influenced lodging industry recession resulted in some noticeable changes to the way hotels provide F&B service. Social distancing regulations forced operators to be creative in the way they served food and beverages to guests. Rising wage rates and sharp increases in the cost of food and beverage products compelled hotel managers to find ways to control costs. The inability of hotels to attract employees to fill the positions eliminated during the recession required creative solutions to improve productivity and offer more with less. These factors resulted in the following hotel food and beverage trends during the subsequent recovery period: The increased offering of kiosks and grab-and-go venues The closing of traditional three-meal-a-day restaurants A reduction in the menus, number of seats, and hours of remaining F&B venues Reductions in in-room dining and mini-bar service The conversion of food and beverage space to other revenue generating purposes To learn how these recent changes in hotel food and beverage operations have impacted revenues and expenses, we have analyzed the operating statements of 2,500 U.S. full-service, resort, and convention hotels that participated in CBRE's annual Trends in the Hotel Industry in 2021 and 2022. In 2022, these 2,500 properties averaged 285 rooms in size, and achieved an occupancy of 64.7 percent, along with an ADR of $225.60. To provide more current information, we also relied on the monthly operating statements of 1,200 properties during the period January through June of 2023.

SHATTERPROOF, A NATIONAL nonprofit addressing the U.S. addiction crisis, will recognize Mark Hoplamazian, president and CEO of Hyatt Hotels Corp., for his contributions to mobilizing hospitality leaders to raise awareness and challenge the stigma surrounding addiction. The event will be during Shatterproof's seventh annual Hospitality Heroes Reception on Jan. 23 during the Americas Lodging Investment Summit at the J.W. Marriott in Los Angeles. Hoplamazian and Hyatt have been longtime supporters of Shatterproof and its mission to end the addiction crisis, Shatterproof said. Recently, Hyatt served as the presenting sponsor for Shatterproof's annual walk in Chicago, the city where Hyatt is headquartered. The upcoming event aims to generate funds supporting Shatterproof's initiatives to reshape how addiction is treated in America. In 2023, Hyatt and more than 60 hospitality companies sponsored the event in solidarity with Shatterproof's mission and its founder and CEO, Gary Mendell-a former hotelier and chairman of HEI Hotels & Resorts, according to Shatterproof. Moreover, the event raised more than $2 million, contributing to solutions for addiction and addressing the public health crisis in the U.S.

IHG HOTELS & RESORTS is set to launch a new brand targeted at midscale conversions, the company said during its first-half earnings call. Although the company has kept the brand's name under wraps, more than 100 hotels and their owners have displayed strong interest in the new brand. IHG, has previously established brands such as Holiday Inn and Holiday Inn Express in the upper-midscale category. It expects that the forthcoming brand will advance the company's growth within a $14 billion segment exclusive to the U.S. market. "As we expand our brand portfolio, we're pleased to announce an upcoming launch of a new brand aimed at midscale conversion opportunities," said Elie Maalouf, IHG's CEO. "Conversions offer substantial growth potential, constituting approximately 40 percent of global first-half openings and signings, reflecting owners' increasing eagerness to swiftly benefit from IHG's reach and enterprise. We're thrilled that over 100 hotels have already expressed definite interest in this new brand."

IHG HOTELS & RESORTS recently launched "IHG LIFT," an owner growth program aimed at providing hotel development support for historically underrepresented groups in the hospitality industry and promoting diversity within IHG's hotel owner community, the company said. The new program seeks to remove shared barriers to hotel ownership within these groups, promoting diverse owner-entrepreneurs for success. IHG will invest more than $30 million over the next five years to aid the program, offering support, capital access, and guidance throughout the hotel lifecycle for eligible owners in the U.S. and Canada. The IHG LIFT program name stands for leadership, inclusivity, facilitation and transformation, reflecting the necessary change and ongoing evolution within the industry, a company statement said.

THE DEPARTMENT OF Homeland Security will issue more than 64,000 additional H-2B visas for fiscal year 2024, surpassing a congressionally authorized discretionary cap for the second consecutive year. The American Hotel & Lodging Association, AAHOA and others have been lobbying for the increase as a step to relieving the labor shortage challenge in the hotel industry. A forthcoming interim final rule, which was announced on Friday, will additionally approve temporary work visas, bringing the total to over 130,000 including those issued under the regular annual cap of 66,000. Chip Rogers, AHLA president and CEO, commended the federal government's action. "The H-2B Workforce Coalition, which AHLA co-chairs, worked hard to convince the Biden administration to offer this considerable expansion, which nearly doubles the yearly allocation of H-2B visas," said Rogers. "These extra visas will be crucial to helping hotels and resorts in remote vacation destinations fill seasonal roles, and we thank Homeland Security Secretary Mayorkas for making them available. But we still need help from Congress to get hoteliers across the country all the employees they need. That includes establishing an H-2B returning worker exemption, passing the Asylum Seeker Work Authorization Act, and passing the H-2 Improvements to Relieve Employers (HIRE) Act."

CHOICE HOTELS INTERNATIONAL is continuing its bid to acquire Wyndham Hotels & Resorts after twice being rejected by Wyndham's board of directors. Now Choice has launched an exchange offer "to present its compelling proposal directly to Wyndham shareholders" and plans to nominate its own candidates for Wyndham's board. However, Wyndham's board continues its refusal to accept the offer, saying it remains substantially the same as the last bid it rejected and does not address the board's concerns about the deal's regulatory viability and benefits to stockholders. It also said in a statement that Choice currently owns less than 1.7 percent of Wyndham common stock and is "restricted from further purchases without antitrust approval."

CHOICE HOTELS INTERNATIONAL is accusing the board of directors for Wyndham Hotels & Resorts of not being forthcoming with the company's shareholders regarding Choice's exchange offer to acquire Wyndham. In its counter to the Wyndham board's rejection of the offer, Choice took issue with Wyndham's concerns about getting regulatory approval for the deal and said Wyndham shareholders support the "industrial merits of a transaction." In its original proposal, made public in October, Choice said it sought to acquire all the outstanding shares of Wyndham at a price of $90 per share and shareholders would have received $49.50 in cash and 0.324 shares of Choice common stock for each Wyndham share they own. Choice claimed that is a 30 percent premium to Wyndham's 30-day volume-weighted average closing price ending on Oct. 16, an 11 percent premium to Wyndham's 52-week high, and a 30 percent premium to Wyndham's latest closing price. Wyndham's board unanimously rejected Choice's proposal, calling it unsolicited, "highly conditional" and not in the best interest of shareholders. On Nov. 14, however, Choice sent a letter to the Wyndham board with an "enhanced proposal" intended to address Wyndham's concerns about clearing federal regulations. On Dec. 12, Choice launched its public exchange offer to acquire Wyndham and on Dec. 19 the Wyndham board officially rejected the offer and urged shareholders not to tender shares for the deal.

Dorothy Dowling, Best Western Hotels & Resorts' senior vice president and chief marketing officer, received the Albert E. Koehl Lifetime Achievement Award by the Hospitality Sales and Marketing Association International. The Albert E. Koehl Award, part of HSMAI's Adrian Awards, is given to individuals for their contributions to the advancement of hospitality marketing. Dowling has worked in the industry for 30 years and currently oversees Best Western's loyalty program, consumer and field marketing activities, advertising, public relations and e-commerce. "It is an honor to be joining the list of previous winners, which is filled with the names of industry icons who I have admired throughout my career in hospitality," said Dowling. "I can only hope my contributions to the industry will one day be as iconic as those who have come before me. I am particularly honored to be following in the footsteps of Best Western's President and CEO, David Kong, who won this same accolade in 2014."

U.S. HOTELS REACHED record-breaking ADR level during the last week of December, particularly by luxury resorts, according to STR. STR's top 25 markets also led the expansion. Occupancy was 54.3 percent for the week ending Jan. 1, up from 44.3 percent the week before and increased 10.7 percent when compared to 2019. ADR was $157.91 for the week, up from $129.67 during the fourth week and up by 15.1 percent compared to two years ago. RevPAR was $85.74 during the week under review, up from $57.46 the week before and increased 27.4 percent compared to 2019. STR's top 25 markets all together reached almost $200 in ADR, led by Miami with $455.31 and Oahu with $411.47. Norfolk/Virginia Beach recorded the largest occupancy increase during the week, up 25.3 percent to 49.4 percent. Phoenix registered the largest ADR increase, increased 36.9 percent to $155.71.

ANOTHER ASIAN AMERICAN developer has signed on to build two properties under Choice Hotels International's upscale Cambria brand. VRL Hotels, led by Victor Patel as president, has signed on to build a Cambria in Gatlinburg and another in Pigeon Forge, Tennessee. The 140-room Cambria Hotel Gatlinburg hotel is expected to open in 2022. It will feature a rooftop bar and restaurant overlooking the tourist town in Great Smoky Mountains National Park. Local attractions include Ober Gatlinburg ski resort, the Gatlinburg SkyLift, which carries passengers 1,800 feet up to the top of Crockett Mountain, and the Gatlinburg Space Needle. Also nearby are Ripley's Aquarium of the Smokies and Haunted Adventure, the Rocky Top Sports complex, several bourbon distilleries, breweries and wineries and the Gatlinburg Convention Center. The 140-room Cambria Hotel Pigeon Forge is expected to open in 2024. Nearby attractions include Dollywood amusement park, the Southern Gospel Music Association Hall of Fame and Museum, the LeConte Center at Pigeon Forge, Titanic Museum Attraction, NASCAR SpeedPark Smoky Mountains and seasonal outdoor events throughout the year, such as Winterfest. Both hotels will have multi-function meeting and event spaces and fitness centers among other amenities.

EXTENDED-STAY HOTELS continue to outperform other types of hotels on a regular basis, even during the pandemic. Now, large hotel companies are expanding their interests in the segment. Choice Hotels International is seeing strong performance and growth in its extended-stay brands, and Wyndham Hotels & Resorts recently announced plans to launch a new extended-stay brand this year, its first in the economy segment. Coming off a good year Occupancy, ADR and RevPAR all exceeded pre-pandemic levels for Choice's established extended-stay brands, the economy brands WoodSpring Suites and Suburban Extended Stay as well as midscale brand MainStay Suites, according to the company. The company's new midscale Everhome Suites, launched in early 2020, also saw strong interest by franchisees. The overall performance is similar to what the brands saw in 2020.

More and more top luxury hotels now accept cryptos for rooms and hotel services. Other travel-related sites were already accepting cryptocurrencies before luxury hotels jumped on the bandwagon. The primary reason that travelers use cryptos is because of the favorable conversion rates that save hundreds of dollars over using credit cards. The cards are just as convenient to use because they're totally digital-based. FIVE OF THE TOP LUXURY HOTELS THAT ACCEPT CRYPTOS Among the benefits, using cryptos tends to be less expensive than other methods of payment. Five of the top luxury hotels that accept cryptos include the following properties. 1. CHEDI ANDERMATT, SWITZERLAND 2. SRI PANWA PHUKET 3. SANDMAN HOTELS OF CANADA AND THE U.K. 4. CASUAL HOTELES OF SPAIN AND PORTUGAL 5. PAVILIONS HOTELS & RESORT GLOBAL TRAVEL WITH UTMOST CONVENIENCE Bitcoin ranks as the most popular digital currency. The innovative payment method uses decentralized currency for efficiency, transparency and security.

MARCH IS WOMEN'S History Month, a time to focus attention on women's role in business and society. It also is the second month for Wyndham Hotels & Resorts' new "Women Own the Room" program that aims to open the door for more women to achieve hotel ownership. Two of the first participants in the program are Trusha Patel, founder and CEO of Platinum Holdings in Austin, Texas, and Neha Jadhav of Chantilly, Virginia, founder of Luminous Hotel Management. Both women are opening dual-brand La Quinta and Hawthorn Suites hotels with assistance from WOTR assistance. Correcting an imbalance Wyndham launched WOTR in January in an effort to overcome the common barriers women face in developing, opening and running their own hotel. The program provides assistance with financial solutions, personalized operational support and networking and educational opportunities. Programs such as WOTR are needed to counter hospitality industry data that shows women are significantly underrepresented in hotel ownership, real estate, and investment funding roles, Wyndham said in a press release. The company cited the most recent annual report from the Castell Project, a nonprofit focused on promoting women in the industry, that found that while there are more women in the hospitality industry they still lag behind in leadership roles.

The Le Méridien St. Louis Downtown in St. Louis is open. It was developed by Hawkeye Hotels, led by Ravi Patel as president, and Paris-based Le Méridien Hotels & Resorts. The 96-room hotel was converted from the Hotel Majestic, located in a building built in 1913, one of the city's oldest landmarks listed on the National Register of Historic Places. It is near the Dome at America's Center, America's Center Convention Complex, Busch Stadium, Gateway Arch National Park, Citygarden Sculpture Park, City Museum and Stifel Theater. Other nearby landmarks include the Gateway Arch, the Civil Courts Building and St. Louis City Hall. Hotel amenities include a fitness center, 1,210 square feet of meeting and event space, American blended with French Creole and Cajun cuisine restaurant Prime 55 Restaurant & Lounge and gelato stand Le Scoop by Le Méridien. Hawkeye will operate the hotel.

The Fairfield by Marriott Inn & Suites Tampa Riverview is now open in Riverview, Florida. It is owned by Riverview Hotels & Resorts LLC led by manager Singh Japinder and managed by Naples Hotel Group of Naples, Florida. The 108-room hotel is near James A. Haley Veterans' Hospital, St. Joseph's Hospital, Topgolf and Bass Pro Shops. Hotel amenities include an outdoor swimming pool, fitness center and 512 square feet of meeting space to accommodate functions of up to 40 people. "The Fairfield by Marriott Inn & Suites Tampa Riverview is a truly stunning example of the brand's contemporary look and feel, and we are pleased to introduce Fairfield by Marriott hotels in the Riverview area," said Janis Milham, Senior Vice President and Global Brand Leader, Classic Select Brands at Marriott International.

IHG HOTELS & Resorts hotel Crowne Plaza Atlanta Perimeter at Ravinia in Atlanta partnered with food waste management firm Goodr to rescue its surplus food, according to IHG. It will be the first IHG property to use the service. As part of the partnership, edible, unsold food from the location's restaurants and corporate dining events will now be donated to Goodr's local non-profit partners, according to IHG. It also supports IHG's Journey to Tomorrow, a 10-year responsible business plan, which includes combating food insecurity in communities around the world and minimizing food waste. "We're excited about our new partnership with Goodr to help do our part to combat the issue of food insecurity in the local Atlanta area," said Sharon Kilmartin, the Crowne Plaza's area general manager. "Together, we can help make a difference in the lives of many people in our community and we urge other hotels to do the same."

STONEBRIDGE COS. HAS acquired the Le Méridien New Orleans hotel for $84 million from Park Hotels & Resorts Inc. It is the second acquisition in the city in 12 months for the Denver-based company, started by CEO Navin Dimond. The 410-room, full-service upscale hotel on Poydras Street is near the city's French Quarter, Bourbon Street and Warehouse Arts District. Also nearby are the New Orleans Ernest N. Morial Convention Center, Mercedes-Benz Superdome, Smoothie King Center and the Port of New Orleans Cruise Ship Terminal. Amenities include a rooftop pool, onsite restaurants and more than 13,000 square feet of event space. With the new purchase, Stonebridge's portfolio stands at 63 hotels and more than 10,000 guest rooms, including select-service, extended-stay, mid-scale and full-service hotels in several states. It is the first Le Méridien hotel for the company, Dimond said. "Last year we purchased the Embassy Suites by Hilton New Orleans," Dimond said. "New Orleans is truly a great American city, and the Le Méridien is ideally located for both leisure and business travelers alike visiting downtown New Orleans."

THE AMERICAN HOTEL & Lodging Association is set to host the inaugural General Manager Summit at "The Hospitality Show" on June 28 at The Venetian Resort Las Vegas. The first-of-its kind event will be held annually and bring together hotel GMs from across the country to hear from expert speakers, share best practices and network. The event will also celebrate the industry's best GMs via an awards ceremony, AHLA said in a statement. "General Managers are the backbone of any hotel, and that's precisely why AHLA offers this important group of professionals a host of top-notch professional development, networking and event opportunities," said Chip Rogers, president and CEO of AHLA. "AHLA's General Manager Summit at The Hospitality Show is the can't-miss event of the year for GMs, and we're excited to see you there this June." AHLA said the event is free for all GMs attending The Hospitality Show, which takes place June 27-29 at The Venetian Las Vegas, but GM summit attendees must register for the event here.

INDUS HOSPITALITY GROUP in Rochester, New York, has opened a new Microtel Hotel by Wyndham Hotels & Resorts in Warsaw, New York. The company, led by Jett Mehta, also broke ground on another Microtel in Farmington, New York. The 67-room hotel in Warsaw opened July 21 near Letchworth State Park. It features a meeting room, a fitness center and outside firepit. Rooms are singles, doubles and suites. Mehta and Tammy Murphy, Indus vice president, broke ground on the 60-room Farmington Microtel on July 24. Nearby attractions will include New York state's Finger Lakes region. Amenities will include meeting rooms, a fitness center and business center. "We look forward to welcoming travelers to the area's newest hotel, scheduled to open in June 2021," Murphy said.