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CONSUMERS ARE EXPECTED to reprioritize travel in 2024, albeit with demand fluctuations for various products and amenities in 2024, according to Deloitte's 2024 Travel Outlook. The report says hospitality providers need to enhance the experiences they offer or risk losing travelers' attention and Those adept at applying technology to create personalized and flexible services will do better than others this year. The pent-up demand seen following the pandemic that led to travel surges in the prior two years is dwindling, the report said. It's being replaced, however, by a steady increase in traveling for experiences, aided in some cases by the increased prevalence of remote working, meaning travel remains a priority for many consumers. An economic downturn could dampen that enthusiasm, according to the Travel Outlook. However, technology can help provide the flexibility to offer affordable, personalized packages that may compensate for consumers' responding parsimony.

THE U.S. IS unprepared for the air travel demands of the 2026 World Cup and 2028 Los Angeles Olympics, according to the U.S. Travel Association's Commission on Seamless and Secure Travel. Without immediate action, the outdated system will struggle with increased visitors amid concerns over visas, aging infrastructure and inadequate security technology. The USTA-commissioned report estimates the 2026 World Cup, 2028 Olympics and Paralympics, 2025 Ryder Cup and the U.S.'s 250th birthday celebrations could draw 40 million visitors and generate $95 billion in economic activity. "The next several years will bring unprecedented travel demand that our systems are not prepared to handle," said Geoff Freeman, USTA's president and CEO. "Washington has a small window to fix major travel pain points and unlock a $100 billion economic opportunity-but it will require a level of urgency that has been missing in recent years."

U.S. HOTELS AIM to tap a surge in Indian tourists to boost revenue as domestic leisure spending slows and demand from East Asia remains below pre-pandemic levels, according to a Reuters report. Some hotels have adapted to Indian preferences by offering amenities like chai, samosas, and Indian TV channels. The growing Indian middle class, higher travel budgets, and increased flight capacity are driving the country's international travel boom, according to the report. Nearly 1.9 million Indian tourists visited the U.S. in the first ten months of 2024, a 48 percent increase from 2019, Reuters reported, citing data from the U.S. National Travel and Tourism Office. The surge was driven by a 50 percent rise in visas issued for business visits and a 43.5 percent increase for leisure.

MORE WEALTH AMONG 1.5 billion people in India is driving a surge in new travelers with increased disposable income, creating significant demand for hotel rooms across the subcontinent, according to HotStats. This demand spans all asset classes, making it both easier and more challenging for developers and operators to determine what to build and operate. HotStats' latest blog reveals that India's hospitality sector is poised for growth due to its expanding economy, population and market performance. "India mirrors China's growth from 20 years ago, but a key difference emerged when India recently surpassed China as the world's most populous nation," wrote Tareq Bagaeen, HotStats' senior consultant. "While China's population is set to drop below one billion in the coming decades, India will continue growing, reaching 1.7 billion in 30 years. With a growing economy and strong market performance, India's hospitality sector is primed for growth."

A STRONG PERFORMANCE by U.S. hotels during the first quarter of 2022, along with other factors, are leading CBRE Hotels Research to raise its forecast for the rest of the year. The research firm now expects a full recovery in ADR in 2022 and in demand and RevPAR in 2023. First quarter RevPAR reached $72.20, up 61 percent from year earlier, despite a surge from the COVID-19 omicron variant, according to CBRE. RevPAR growth was driven by a 39 percent increase in ADR and a 16 percent increase in occupancy. ADR was 5 percent ahead of 2019's levels, marking the third consecutive quarter in which levels exceed the same period in 2019. These rising rates demonstrate that travelers aren't price-sensitive in many peak-demand markets.