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CONSUMERS ARE EXPECTED to reprioritize travel in 2024, albeit with demand fluctuations for various products and amenities in 2024, according to Deloitte's 2024 Travel Outlook. The report says hospitality providers need to enhance the experiences they offer or risk losing travelers' attention and Those adept at applying technology to create personalized and flexible services will do better than others this year. The pent-up demand seen following the pandemic that led to travel surges in the prior two years is dwindling, the report said. It's being replaced, however, by a steady increase in traveling for experiences, aided in some cases by the increased prevalence of remote working, meaning travel remains a priority for many consumers. An economic downturn could dampen that enthusiasm, according to the Travel Outlook. However, technology can help provide the flexibility to offer affordable, personalized packages that may compensate for consumers' responding parsimony.

HOTEL BOOKINGS FOR Easter 2025 are up 16.8 percent from the same period last year, according to SiteMinder, a hotel distribution and revenue platform. The data, comparing bookings at the same properties across nine markets 30 days before Easter in 2024 and 2025, shows stronger demand, earlier bookings and growing interest in international travel. These global trends are mirrored in the U.S., where SiteMinder data showed a 14.98 percent rise in Easter weekend bookings as of March 18-an average of 3.6 more reservations per property compared to the same period in 2024. "With Easter falling later this year than in 2024, we're not just seeing stronger travel demand-we're seeing travelers rethink how they plan," said James Bishop, SiteMinder's vice president for ecosystem and strategic partnerships. "Earlier bookings and a rise in international travel are shaping this year's trends, with the later holiday creating more favorable conditions in many regions. But flexibility remains key-historically, domestic travelers tend to book closer to arrival, meaning the final guest mix and pricing dynamics could still evolve in the coming weeks."