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THE DEATH TOLL from a series of tornadoes that tore through several states, with some of the most severe damage in Kentucky, is expected to top 100. In response, AAHOA is urging its members to lend a hand to relief efforts. In Kentucky, at least 70 people were killed as the storms churned through Friday night and into Saturday, according to local media reports. About 110 people were trapped in a Mayfield, Kentucky, candle factory when the tornado hit. At least two died at an Amazon facility in Edwardsville, Illinois. Deaths were reported in Arkansas, Tennessee and other states as well. "This will be, I believe, the deadliest tornado system to ever run through Kentucky. Earlier this morning at about 5 a.m., we were pretty sure that we would lose over 50 Kentuckians. I'm now certain that number is north of 70. It may in fact end up exceeding 100 before the day is done," Kentucky Gov. Andy Beshear said in a statement. "The damage is even worse now that we have first light. A couple places have been hit incredibly hard, certainly Mayfield here in Graves County, but everywhere along the line of this tornado that touched down and stayed down for 227 miles."

VISION HOSPITALITY GROUP will celebrate its 25th anniversary in April. The company, led by Mitch Patel as president and CEO, is now making plans for the next quarter century. Founded in 1997, Vision Hospitality began with a Homewood Suites by Hilton, Chattanooga/Hamilton Place Patel developed in Chattanooga, Tennessee, where the company is still headquartered. Then, as the U.S. economy struggled to overcome the 9/11 attacks of 2001, Patel went on to develop 10 more hotels. "Here, VHG learned agility and how to pivot, gaining a deeper understanding of how to successfully adapt to the ebb and flow of the hospitality and financial industries," the company said in a statement. "These lessons, along with a solid foundation of core values - dedication, integrity, respect, excellence, community, teamwork, and spirit - were the guiding principles that led to continued growth through the Great Recession and the unprecedented challenges of the last few years."

THE FIRST TWO months of 2022 saw up and down performance by Baird/STR Hotel Stock Index, according to STR. In January, the index sank, then in February it rose again, regaining lost ground. In January, the index dropped 3.8 percent after rising 12.7 percent in December. The index still outperformed both the S&P 500, which dropped 5.3 percent that month, and the MSCI US REIT Index, which dropped 7 percent. The hotel brand sub-index fell 4.3 percent from December and the hotel REIT sub-index declined 2.2 percent. "Despite the significant stock market volatility to start the year, both the hotel brands and hotel REITs outperformed their respective benchmarks in January, which continued the momentum from the end of 2021," Michael Bellisario, senior hotel research analyst and director at Baird, said at that time. "Positively, Omicron-related concerns are slowly subsiding, and investors are looking forward again. At the same time, leisure demand remains robust, optimism regarding a more normalized travel environment is building, and the broader growth-to-value rotation has benefitted hotel stocks as inflation pressures remain front and center."

EXTENDED-STAY HOTELS experienced limited growth in July, reflecting the summer travel season's tendency to favor the overall hotel industry more than extended-stay establishments, according to The Highland Group. Total hotels reported a smaller decrease in occupancy and a slightly higher increase in ADR compared to all extended-stay hotels in July 2022. According to Highland, Extended-stay hotels performed similarly to the preceding three months in July. The economy segment reported a decrease in RevPAR, while upscale extended-stay hotels saw the strongest RevPAR increase. However, ADR growth across extended-stay segments has noticeably narrowed over the last three months. For the second consecutive month, the economy segment achieved faster ADR gains compared to mid-price extended-stay hotels. "Extended-stay hotels' 9.2 percentage-point occupancy premium above the overall hotel industry is slightly below the long-term annual average range but typical for the summer travel season," said Mark Skinner, partner at The Highland Group.

THE HOTEL PROPERTY types most associated with business travel, upper upscale hotels, are well represented in the U.S. hotel construction pipeline. The volume of projects in the segment points to confidence in the future of business travel, according to STR. "Upper upscale saw the slowest recovery, but a steady climb in performance and the business travel indicators have supported developer confidence in the segment," said Isaac Collazo, STR's vice president for analytics. "The more than 23,000 upper upscale rooms in construction right now represent 3.4 percent of the segment's existing supply. That is well above the long-term growth average, up 2 percent in the U.S." According to STR, a total 154,284 rooms were under construction in March, down 0.5 percent compared to the same period last year. As many as 239,995 rooms are in the final planning state, an increase of 34.6 percent over last year. STR pipeline data showed that 232,517 rooms are under planning, a decline of 21.6 percent compared to March 2022. After three consecutive month-over-month increases, the overall number of U.S. rooms in construction fell slightly in March, which aligns with patterns in previous years. Among the chain scale segments, luxury shows the highest number of rooms as a percentage of existing supply. Luxury segment reports the highest increase in hotel construction in March, up 5.2 percent containing 7,136 rooms, followed by upscale, up 4.1 percent with 36,089 rooms and upper midscale, increased 3.7 percent containing 43,470 rooms.

WORKFORCE MANAGEMENT SOFTWARE can help hotels better deal their reduced workforce, according to a white paper from Unifocus. The paper examines the persistent labor shortage in the hotel industry, while outlining strategies for operators to adapt for sustained efficiency and profitability. The white paper, titled 'The hotelier's definitive guide to success amid staffing shortages,' offers strategies for cost control, optimizing staffing, and reducing turnover to create a sustainable and predictable operational framework, Unifocus said in a statement. It gives insights into lessons drawn from the gig economy, strategies for upholding service excellence with fewer available workers, and means to assess the sustained advantages of these approaches. Roughly 92 percent of hotels experiencing staffing shortages despite job growth in the second quarter of 2023, Unifocus said.

EXTENDED-STAY ROOM revenues in traditional hotels outperformed those in extended-stay hotels by 21 percent, indicating potential for further development in the extended-stay sector, according to consulting firm The Highland Group and Kalibri Labs. For the 12 months ending June 2023, guest-paid room revenue for stays of seven consecutive nights or more totaled $8.97 billion in traditional hotels, compared to $7.39 billion in extended-stay hotels. "Traditional hotels are still accommodating more extended-stay demand than extended-stay hotels despite the latter's substantial gains in market share over the last 25 years," said Mark Skinner, partner at The Highland Group. Accommodated room nights tallied 74.3 million and 72.2 million, respectively. Nationally, extended-stay demand (ESOC) constitutes 53 percent of extended-stay hotels. In traditional hotels, ESOC is 13 percent, yet the room count is tenfold compared to extended-stay establishments, the report said.

THE REPRESENTATION OF Black and women members on hotel industry boards is on the rise, signaling progress in board diversity, according to recent research commissioned by AHLA Foundation and conducted by Penn State's School of Hospitality Management. The surge surpasses the 2022 averages for firms in the Russell 3000 Index, while indicating multiple gains for the industry. The 2022 data analysis involved 230 board members from 28 companies spanning the years 2016 to 2022, the AHLA Foundation said. Key findings from the report include: In 2022, women held 31.3 percent of independent board seats on hotel public company boards, a notable surgefrom 22.5 percent in 2021. This surpasses the 2022 Russell 3000 Index average of 28.4 percent for women representation.

U.S. HOTEL PERFORMANCE was down in the third week of January compared to the week before on account of the Martin Luther King Jr. holiday, according to STR. Occupancy was 54.2 percent for the week ending Jan. 21, slightly down from 54.8 percent the week before and decreased 6.2 percent from 2019. ADR was $140.16 during the week, dropped from $144.81 the week before and up 11.3 percent from three years ago. RevPAR reached $75.97 in the third week, decreased from $79.38 the week before and up 4.4 percent from January 2019. Among STR's top 25 markets, Tampa reported the highest increase over 2019 in all metrics during the week, with occupancy up 6.8 percent to 78.8 percent, ADR rising 31.9 percent to $174.78 and RevPAR up 41 percent to $137.76.

BEST WESTERN HOTELS & Resorts is the most recent large hotel company to meet with AAHOA leaders over the association's 12 Points of Fair Franchising. The two parties discussed their ongoing relationship and the needs of the industry. Members of the Best Western team included Larry Cuculic, president and CEO; John Kelly, board chairman; Danny Lafayette, board vice-chairman; Phil Payne, board secretary-treasurer; and board directors Mike Merchant, Ishwar Naran, Viral "Victor" Patel and Stephen Wahrlich, according to AAHOA. Best Western has a portfolio of 19 brands, and approximately 4,500 hotels across all chain scale segments, and it joins G6 Hospitality, parent company for the Motel 6 and Studio 6 brands, in reviewing the 12 points. "Best Western Hotels & Resorts has been a longtime partner of AAHOA - a span of time that includes more than three decades - and we always welcome the opportunity to continue the dialogue for the betterment and prosperity of the entire industry," said Nishant "Neal" Patel, AAHOA chairman. "Our recent meeting underscores how open communication, collaboration, and partnership are key to maintaining a fruitful relationship that benefits both organizations and, ultimately, the industry as a whole."

U.S. HOTELS REPORTED improved performance in the second week of January compared to the week before, according to STR. The weekly performance was mixed over the same period in 2019. Occupancy was 54.8 percent for the week ending Jan. 14, up from 47.2 percent the week before and decreased 5.5 percent from 2019. ADR was $144.81 during the week, increased from $142.82 the week before and up 15.7 percent from three years ago. RevPAR reached $79.38 in the second week of 2023, sharp increase from $67.40 the week before and up 9.3 percent from January 2019. None of STR's top 25 markets reported an occupancy increase during the week when compared to 2019. However, Dallas came closest to its 2019 comparable, down just 2.1 percent to 69 percent.

IHG HOTELS & RESORTS donated $500,000 to the American Hotel & Lodging Association Foundation's No Room for Trafficking Survivor Fund to combat human trafficking. It is the most recent donation by a large hotel company to the fund. The Survivor Fund works to end human trafficking and support the economic stability of human trafficking survivors with the contribution, a statement added. It supports survivors' immediate needs and long-term stability that will empower and equip survivors and their families to help prevent revictimization, including but not limited to emergency housing and career development support by funding community-based organizations. Since its inception, the fund has raised $2.5 million with contributions from Extended Stay America, G6 Hospitality, Hilton Global Foundation, Hyatt Hotels Foundation and Wyndham Hotels & Resorts. "IHG Hotels & Resorts is committed to eradicating human trafficking, and this support of the NRFT Survivor Fund underscores our long-standing effort to condemn this exploitation and help survivors," said Elie Maalouf, IHG's CEO for the Americas. "The fund will play a crucial role in providing survivors with the support they need for future stability and success. Recognizing that our industry has a unique opportunity to fight human trafficking collectively, we proudly join our peers and AHLA Foundation in continuing to make impactful change."

U.S. HOTEL PERFORMANCE was up in the fourth week of January compared to the week before, according to STR. Occupancy was 56.3 percent for the week ending Jan. 28, up from 54.2 percent the week before and decreased 0.3 percent from 2019. ADR was $142.66 during the week, up from $140.16 the week before and up 13.4 percent from three years ago. RevPAR reached $80.32 in the fourth week, increased from $75.97 the week before and up 13 percent from January 2019. Among STR's top 25 markets, Dallas reported the highest occupancy increase, up 10.3 percent to 69.8 percent, over 2019.

PEACHTREE HOSPITALITY MANAGEMENT entered into a long-term contract with Savannah, Georgia-based HOS Management to operate nine hotels. The hotels are primarily in the Southeast and are Marriott, Hilton and IHG branded. PHM will manage hotel operations in compliance with hotel brand standards, scalable operating efficiencies, digital and market initiatives and other cost saving across the portfolio, according to Peachtree. PHM is part of Atlanta-based Peachtree Group, led by Jatin Desai and Mitul Patel as managing principals. "We have a wealth of experience managing hotels and providing best-in-class operations for our valued partners like HOS Management, who have entrusted us with their hotel operations," said Patrick Short, PHM president. "With 25 percent of our portfolio third-party managed, we are committed to protecting the assets value and driving bottom lines results for our partners while providing an outstanding experience for our hotel guests."

THE U.S. TRAVEL ASSOCIATION recently launched the Sustainable Travel Coalition to align the travel, transportation and technology sectors to create a more sustainable U.S. travel industry, a statement said. The coalition with nearly 60 member organizations will advise USTA on sustainability issues, opportunities and concerns within the industry. The long-term goals of the coalition include, showcasing innovative technologies and calling attention to the ongoing actions and leadership of travel professionals in the sustainability space, boosting industry goals and commitments to conservation, best practices, waste and emission reductions and both long- and short-term investments. It will also highlight why sustainability matters in the industry and play offense by identifying and promoting proactive policies and defend against harmful policies that slow progress or penalize the industry without progress. A policy committee will monitor regular progress and collaboration.

THE REVPAR RECOVERY of U.S. extended-stay hotels remain unchanged in August compared to July, according to consulting firm The Highland Group. However, ADR growth for mid-price and upscale segments decreased for the fifth consecutive month but remained higher than any other period before 2021. STR said that hotel occupancy gained 5.3 percent in August 2022 compared to same period last year, decreasing extended-stay hotel's occupancy premium to 12.6 percentage points compared to more than 14 points in August 2021. But the premium remains well within its long-term average range. Economy and mid-price extended-stay segments reported much faster ADR growth compared to corresponding segments during the month, according to the US Extended-Stay Hotels Bulletin: August 2022. The economy segment continued leading the RevPAR recovery compared to 2019, but demand declined 1.9 percent for the fifth consecutive month compared to August 2021 due to strong increases in ADR.

HURRICANE IAN PLOWED across Cuba and strengthened into a Category 4 storm Wednesday with its sites on central Florida, where it would kill more than 70 people before moving on to the Carolinas. Part of what made Ian so deadly was its unpredictability, as south Florida hotelier Jan Gautam witnessed. Gautam, president and CEO of IHRMC Hotels & Resorts in Orlando, said Ian hit with Category 1 force wind in the Kissimmee and Orlando area, damaging seven of his properties. That came as a surprise to many of his guests who had fled the Tampa area where Ian had been expected to hit. "This particular hurricane was supposed to hit Tampa Bay and we were not expecting it to come towards us in Orlando," Gautam said. "Suddenly, at the last moment the route was changed and most of the people from the Tampa area were staying in Orlando, so hotels in Orlando were completely full. These were the people who came from central Florida and we were actually beaten up badly."

U.S. HOTEL PERFORMANCE dropped in the fifth week of September as expected with the Rosh Hashanah holiday, according to STR. ADR and RevPAR were up during the week when compared to 2019, but occupancy was down. Occupancy was 66.4 percent for the week ending Oct. 1, down from 70 percent the week before and decreased 2.4 percent from 2019. ADR was $149.71 for the week, dropped from $157.99 the week before and increased 15.7 percent from three years ago. RevPAR reached $99.36 during the week, down from $110.60 the week before and up 12.9 percent from 2019. According to STR, there was demand shifts in the southeast region due to Hurricane Ian besides the Rosh Hashanah impact on business travel and groups.

U.S. HOTEL PERFORMANCE improved in the first week of October due to school breaks and extended holiday weekend, but the performance was mixed when compared to 2019, according to STR. Hotel performance during weekdays declined due to Yom Kippur as expected. Post-Hurricane Ian demand in Florida also boosted the performance. Occupancy was 68.2 percent for the week ending Oct. 8, up from 66.4 percent the week before and decreased 3.5 percent from 2019. ADR was $153.79 during the week, increased from $149.71 the week before and up 16.9 percent from three years ago. RevPAR reached $104.83 in the first week of October, up from $99.36 the week before and increased 12.8 percent from 2019. Orlando reported the highest occupancy increase among STR's top 25 markets, up 1.9 percent to 73.6 percent, over 2019.

DRIVEN BY STRONGER-than-expected demand and moderate supply, CBRE has raised its forecast for hotel performance again this year, resulting in increased occupancy. CBRE revised its forecast for 2023 RevPAR to $97.89, up 6 percent year-over-year and an increase of $0.43 rise from the previous forecast. This positive revision is based on a 65-basis-point increase in expected occupancy compared to the previous forecast issued in February, CBRE said in a statement. Furthermore, the ADR is projected to grow by 3.7 percent in 2023, slightly lower than the previous forecast of 4.2 percent. According to CBRE Hotels Research, this is primarily due to slightly lower inflation expectations and a higher proportion of group travel and shoulder-period demand, which typically have lower rates. CBRE's baseline scenario forecast envisages an average GDP growth of 0.8 percent and average inflation of 4.6 percent in 2023. Given the strong correlation between GDP and RevPAR growth, changes in the economic outlook will directly impact the performance of the lodging industry, CBRE noted. "We are already starting to see signs that the easing of travel restrictions in Japan and China, combined with continued improvements in group and independent business demand, are bolstering demand heading into the heavy summer travel season," said Rachael Rothman, head of hotel research & data analytics at CBRE.