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HILTON WORDLWIDE HOLDINGS aims to double its 350 lifestyle hotels by 2028, planning to add 350 more within four years, including 100 this year. Also, the company appointed Kevin Osterhaus as president of global lifestyle brands to oversee the growth, design, and development of Canopy by Hilton, Curio Collection by Hilton, Graduate by Hilton, Motto by Hilton, Tapestry Collection by Hilton and Tempo by Hilton. The growth will be supported by the addition of the Graduate and NoMad brands, Hilton said in a statement. The company added more than 50 new lifestyle hotels and approved another 100 in 2023. Additionally, this year will mark the debut of Hilton's 400th property in this category. "As we celebrate the 10th anniversary of Hilton's entry into the lifestyle segment, we look ahead to even more rapid growth with a powerhouse lineup of brands that will meet the needs of developers and guests alike in some of the world's most desirable locations," said Kevin Jacobs, Hilton's chief financial officer and president, global development. "The recent addition of the Graduate and NoMad brands to our lifestyle and luxury lifestyle portfolio will accelerate our growth as we look for more opportunities to deliver the exceptional experiences guests want in the world's top hotel destinations."

HYATT HOTELS CORP. plans to open more than 50 new luxury and lifestyle hotels globally within two years, with Europe projected to see a 52.8 percent increase in luxury hotel stock by 2028. Future openings include Park Hyatt Kuala Lumpur, Park Hyatt Johannesburg, Andaz Miami Beach and Andaz Gold Coast, Hyatt said in a statement. Hyatt, with 70 percent of its global rooms in luxury and upper-upscale categories, added 28 luxury hotels in the past three years and doubled its luxury room count since 2017, the statement said. "2024 has been a strong year for the Europe, Africa, and Middle East region, driven by luxury and lifestyle segments, as shown by the strong performance of our hotels and excitement around openings like Park Hyatt London River Thames and Park Hyatt Marrakech," said Javier Águila, Hyatt's group president, EAME. "Our future in these sought-after segments looks brighter than ever, thanks to recent acquisitions like Mr & Mrs Smith and Standard International, as well as our commitment to building dedicated teams and leveraging specialized talent to enhance our luxury and lifestyle offerings."

WYNDHAM HOTELS & RESORTS and lifestyle hospitality developer sbe launched a new soft brand during the American Lodging Investment Summit in Los Angeles last week. Temporarily dubbed "Project HQ Hotels & Residences," the new brand aims to attract younger travelers looking for an experience. Project HQ is meant to represent sbe's "smart lifestyle" hotel category that is designed to draw in Millennial and Gen Z guests by providing memorable experiences at more affordable rates, according to Wyndham. The name is based on the idea that Project HQ hotels, which will be affiliated with Wyndham's Registry Collection Hotels, will serve the guests' headquarters in the heart of cities where they are located. Project HQ hotels will include pre-approved FF&E packages, supply chain, technology integrations, OS&E packages and programming to monetize otherwise underutilized spaces of the property. Led by Sam Nazarian as chairperson, sbe provides F&B packages that include Casa Dani from Chef Dani García; MXO, a Mexican Steakhouse by Chef Wes Avila; and Katsuya by Chef Katsuya Uechi.

Brian Hughes is now executive vice president of business development at Twenty Four Seven Hotels and Damien Abrams is promoted to vice president of lifestyle brands. The leadership changes are part of the company's plan to grow into new markets and segments, Twenty Four Seven said in a statement. Twenty Four Seven is led by David Wani as CEO. "Twenty Four Seven Hotels continues to enjoy strong momentum well into 2024, expanding our footprint in existing markets and entering new ones like Texas," said Wani. "We have created new internal roles to accommodate this growth, especially as we move into the lifestyle and food & beverage segments. Brian is a well-known hospitality veteran with invaluable contacts across the industry, and Damien is a leading voice in the upscale and lifestyle spaces. These new positions demonstrate our commitment to continued growth while maintaining the highest standards required by our partners."

HYATT HOTELS CORP. is set to launch a lifestyle group following the acquisition of Standard International, the parent company of The Standard and Bunkhouse Hotels. The new group would focus on developing future projects included in the acquisition. Amar Lalvani, former executive chairman of Standard International, will serve as president and creative director of the new group. It will be headquartered in New York City, with additional offices in Austin and Bangkok, Hyatt said in a statement. "The lifestyle segment isn't for the faint of heart; it takes creativity and commitment," said Lalvani. "But if you get it right, you reap the benefits of strong guest loyalty and developer returns. Hyatt respects the creativity needed to deliver our experiences, while we value Hyatt's history, global infrastructure, and commercial services."

HYATT HOTEL CORP. plans to acquire Dream Hotel Group's lifestyle hotel brands, including the Dream Hotels, The Chatwal Hotels and Unscripted Hotels brands, for approximately $300 million. The deal will add more than 1,700 rooms to Hyatt's lifestyle portfolio and increase Hyatt's room count in New York City by more than 30 percent. The acquisition includes a portfolio of 12 managed or franchised lifestyle hotels, with another 24 signed long-term management agreements for hotels expected to open in the future, Hyatt said in a statement on Nov. 29. The transaction, expected to close in the coming months, continues Hyatt's asset-light growth strategy following acquisitions of Two Roads Hospitality in 2018 and Apple Leisure Group in 2021. Post-acquisition, Hyatt will pay a base purchase price of $125 million, with up to an additional $175 million over the next six years. It would generate management fees of about $12 million a year on the first dozen hotels.

BOUTIQUE HOTELS GENERATED more annual RevPAR than traditional hotels in the U.S. last year, according to a report from consulting agency The Highland Group. Hotels focused on experiential stay, exceptional design and amenities also attracted a rate premium, the report said. Boutique hotels are classified into independent boutique, lifestyle hotels and soft brand collections. The Boutique Hotel Report 2022 has said that upper midscale, upscale and luxury soft brand collections recovered strongly in 2021 in performance metrics against their US upscale counterparts, while the upper upscale class was ahead in rate recovery and lagged in occupancy. According to the report, lifestyle upper upscale and luxury hotels recovered at parity with their counterparts, while upper midscale and upscale lifestyle hotels reported slower recovery in both occupancy and average rate. "Upper midscale and upscale independent boutique hotels in urban locations recovered at a stronger pace than all U.S. hotel in urban locations in both performance metrics.

THE DEBUT PROPERTY of Vision Hospitality Group's lifestyle The Tribute Portfolio, the Kinley Cincinnati Downtown, is now open in Cincinnati, Ohio. Two more are planned to follow in Vision Hospitality's hometown of Chattanooga, Tennessee, and in Louisville, Kentucky. The 94-room hotel is in the city's Over-the-Rhine neighborhood with nearby attractions including the William Howard Taft National Historic Site, the Cincinnati Art Museum and Cincinnati Music Hall. Vision Hospitality, led by Mitch Patel as CEO, renovated the historic Denton Building, constructed in 1916 by Cincinnati architect Alfred Oscar Elzner, to house the hotel. Kinley Cincinnati Downtown décor features artwork showing local history local art pieces curated in partnership with the Cincinnati Art Underground. It includes the restored mural "Allegro" painted by artist Barron Krody for the 1971 series entitled Urban Walls: Cincinnati.

Marco Selva is the new senior vice president of business development and operations at Stonebridge Cos., focusing on expanding its luxury, lifestyle and resort portfolio in the Southeast, Caribbean and Latin America. His appointment supports the company's efforts to strengthen its market presence, Stonebridge said in a statement. Stonebridge is led by Founder and Chairman Navin Dimond. Selva will open a Miami office and target high-end projects across the region, aligning with Stonebridge's growth strategy, the company said. Rob Smith, Stonebridge's president and CEO, said Selva's appointment is a step in expanding the company's luxury, lifestyle, and resort footprint in the region. "With my background in the Caribbean and Aruba, combined with Marco's extensive experience and focus on these key markets, we are well-positioned to drive growth in the Caribbean and Latin America," Smith said. "We look forward to building a strong team around Marco in the Miami office to support this exciting new phase of expansion."

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NOBLE INVESTMENT GROUP has acquired the Homewood Suites by Hilton Salt Lake City | Downtown in Salt Lake City, Utah. The company, led by Mit Shah as CEO,said the city represents a fast-growing market. The 137-room hotel is in Salt Lake City's central business and entertainment district, according to Noble. The area contains more than 15 million square feet of office space and several corporate headquarters, including Zions Bancorporation, Questar Corporation, and Goldman Sachs. Also nearby are the Salt Palace Convention Center, Vivint Arena, Gallivan Center, Temple Square and the Utah State Capitol. More than 26 million passengers annually pass through the Salt Lake City International Airport, which is 4 miles west of downtown. "Salt Lake City has seen some of the highest in-migration trends leading up to and continuing through the global health crisis," Noble said in its statement. "The city boasts more than ten ski resorts within an hour's drive, as well as more than a dozen national parks and monuments. With its world-class outdoor lifestyle, Salt Lake City is one of the most dynamic leisure and corporate travel markets in the U.S."

TWO BOUTIQUE HOTELS owned by Vision Hospitality Group, The Grady Louisville Downtown in Louisville, Kentucky, and the Kinley Cincinnati Downtown in Cincinnati, have won different categories of this year's StayBoutique Awards by the Boutique Lifestyle Leaders Association. Mitch Patel, the Chattanooga, Tennessee-based company's president and CEO, was a runner up for BLLA's Iconic Boutique Hotelier. The Grady, which opened in June 2021 and recently reopened after a renovation, took first place for two categories in the BLLA awards, Boutique Hotel Design Project and Boutique Hotel Under 100 Rooms. The Kinley, opened in October 2020, took second place for Boutique Hotel Design Project "We are honored to be recognized in this year's awards program, and we couldn't have done it without our interior design partners," Patel said. "For each of these hotels, we take pride in the historic renovations and thoughtful design work that has gone into making them what they are today."

ATLANTA-BASED PEACHTREE Hotel Group recently acquired the Canopy by Hilton Atlanta Midtown hotel in Atlanta. The company's affiliate Peachtree Hospitality Management will operate the property. The 176-room, 15-story Canopy is a lifestyle hotel that opened in 2018 in Midtown Atlanta, according to Peachtree. The area has the largest concentration of arts and cultural attractions and businesses in the Southeast. "Midtown Atlanta is one of the hottest markets in the country right now, and we are excited to be able to make this investment in our backyard," said Brian Waldman, Peachtree's chief investment officer. "The Canopy Atlanta Midtown fits our investment criteria of investing in premium-branded hotels in growing submarkets with strong demand drivers." Nearby are the Atlanta Arts MARTA station, Museum of Design Atlanta, Savannah College of Art and Design and the Breman Jewish Heritage Museum. Other attractions include Pershing Point Park, Ansley Park and Piedmont Park, along with companies such as NCR, Norfolk Southern, Microsoft, Anthem and Google.

NEWCRESTIMAGE HAS OPENED its first Canopy by Hilton upscale hotel in north Dallas. The Canopy is part of Frisco Station, a four-brand, 600-room "lifestyle hotel campus" developed by the company. The 150-room, seven-floor Canopy joins the first two hotels, an AC Hotel and Residence Inn dual-brand with 150 rooms each that opened in 2019. The fourth hotel, a 150-room Hyatt Place, currently has no scheduled date for start of construction. "The opening of this Canopy symbolizes the story of hospitality's comeback around the country and around the world," said Mehul Patel, chairman and CEO of NewcrestImage. "Our company's commitment to serve travelers is not a victim of coronavirus, and we have many hygiene procedures in place so guests can feel safe, comfortable, and special." Some of those procedures include disinfecting guest luggage on arrival; using technology to reduce physical interaction between guests and staff during check-in and check-out; and improving the hotel's HVAC system to prevent spread of microbes and virus.

THE GRADY HOTEL is now open in Louisville, Kentucky, after an extensive renovation by owner Vision Hospitality Group of Chattanooga, Tennessee. It will be operated by Humanist Hospitality, a division of Vision. The 51-room luxury lifestyle Grady is Vision Hospitality's most recent upscale property, such as the recently opened Kinley Chattanooga Southside in Chattanooga, Tennessee. Work began on the restoration in March 2020. "The Grady is a special project for Vision, and we are excited to see how this restored, historic building tells its story to all who step inside," said Mitch Patel, Vision Hospitality Group President & CEO. "The Grady represents Louisville's one-of-a-kind spirit and welcomes both locals and guests to experience its refined comfort and cordial service." The Grady is near the Muhammed Ali Center, Frazier History Museum and the Louisville Slugger Museum. The building originally housed a medicinal bourbon apothecary built in the late 1800s by pharmacist J.B Wilder.

ATLANTA-BASED BANYAN Investment Group, led by Rakesh Chauhan and Andy Chopra as managing partners, is rebranding as Satori Collective, an investment management firm focusing primarily on hotel property investment. Its subsidiary Banyan Tree Management also has become Aperture Hotels. Satori and Aperture will work independently of one another. The awakening Satori focuses on investment into select-service, upper select-service extended-stay and lifestyle hotel properties, according to the company. It concentrates on investment in growth corridors located in top MSAs across the U.S. which have established hotel demand generators such as tourism, corporate group travel, state capitals, conference universities, healthcare, heavy manufacturing and military. "Satori is a Buddhist term meaning 'awakening and deep understanding,' which is how our team approaches commercial real estate investment," Chopra said. "With more than 140 years of combined investment experience in virtually all markets and segments, our team has an unparalleled understanding of both the environment and the marketplace. We realized that our true, core business is real estate investment, so we have renewed and doubled our focus on raising and deploying capital in pursuit of consistent, risk adjusted returns while allowing our former management platform to stand on its own and pursue additional third-party management business opportunities."

HYATT HOTELS CORPORATION plans to expand its brand portfolio in India and Southwest Asia, with eight new hotels set to open across various leisure and city destinations in 2024. The expansion will focus on Hyatt Regency, Hyatt Place and Hyatt Centric brands and is timed to coincide with an expected rebound of travel in the country and sub-continent, Hyatt said in a statement. "Southwest Asia continues to demonstrate high growth potential and is among the top global growth markets for Hyatt, said Sunjae Sharma, Hyatt's managing director for India and Southwest Asia. "We have strong expansion plans for 2024 across our portfolio encompassing our legacy brands like Hyatt Regency, Hyatt Place and Hyatt Centric across destinations that will strengthen our brand presence in key markets. This expansion represents our strong commitment and confidence in the Southwest Asia region." Hyatt is also expanding its luxury and lifestyle brands in India, including the recent launch of JdV by Hyatt with the opening of Ronil Goa, the statement said. JdV by Hyatt is the ninth brand introduced by Hyatt in India, reaffirming its commitment to expanding its presence in the country.

24SEVEN HOTELS, A California-based third-party hotel management company, has partnered with the digital tipping platform Shiny to improve services for over 450 associates across its 30-hotel portfolio. David Wani is the founder and CEO of 24Seven Hotels. This partnership will include 24Seven's premium-branded, select-service, and lifestyle hotel segments throughout the western U.S., with implementation across various hotel departments, including housekeeping, the companies said in a joint statement. "With one of the tightest labor markets in industry history and ever-rising costs, it has become increasingly important for us to recognize the efforts put forth by our associates," said Wani. "We believe that by consistently rejecting the status quo and insisting that we can always improve and innovate, we conquer complacency-and ultimately improve the efficiency and effectiveness of our operation. Along with our Daily Pay program, this is another example of the additional efforts we take to ensure our employees are among the most satisfied in the industry."

SONESTA INTERNATIONAL HOTELS Corp. executed approximately 15 franchise agreements, adding more than 1,900 keys in the first quarter of 2024. These new franchise hotels span Sonesta's brands, including The James, Sonesta ES Suites, Sonesta Essential, Americas Best Value Inn, Red Lion Hotels, Red Lion Inn & Suites, and Sonesta Hotels & Resorts, Sonesta said in a statement. "The 15 signed franchise agreements during the first quarter underscore Sonesta's momentum as we welcome new owners into our growing portfolio and expand our market presence," said Keith Pierce, Sonesta's executive vice president and the president of franchise and development. "With a fast, friendly, and flexible approach and a seamless conversion process for our franchisees, we expect continued growth throughout 2024." These agreements highlight Sonesta's appeal as a conversion option compared to larger competitors, the statement added. The company said hotel owners are attracted to the company's focus on maximizing ROI through property rebranding. It offers owners various options across upper upscale, lifestyle, upscale, midscale, extended-stay and premium economy segments.

INDIA'S KAMAH HOTELS & Resorts recently signed a $70 million agreement with Wyndham Hotels & Resorts to develop four new hotels-three in India and one in the UAE-under the Trademark Collection by Wyndham. Kamah Hotels plans to add 25 more properties globally, including in North America, over the next three years. Fine Acres Group will develop the Indian properties, while Global Branded Residences will build the Dubai project. Fine Acres, which operates in India, and international developer GBR previously created Kamah Hotels. Kamah Hotels finalized locations for lifestyle resorts in Coorg, Karnataka; Jawai and Udaipur in Rajasthan; and Al Jaddaf Waterfront, Dubai, UAE, the statement said. The partnership marks the debut of the Trademark Collection by Wyndham in the UAE, the companies said in a statement.