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THE MAJOR CHALLENGES faced by U.S. hotels are labor, the return of corporate, group and conference travel, the impact of inflation on cost lines and the energy crisis, said Michael Grove, COO of HotStats, in a recent presentation. In the same session at the International Hospitality Investment Forum, panelists debated the best metric by which to measure industry performance. While speaking during a panel session at IHIF titled "Decoding the Data", Grove said that the most pressing issue is fixed costs are being replaced by oncoming growth in the variable areas which changes the dynamic of the cost base. "One of the key items around the average rate growth is what's going to happen when the full business mix returns," Grove said. "We still have a lot more of the lower-rated business to come back-the tours and groups and the other segments. We need to look at the impact on the cost lines themselves, the expense items around the P&L and what impact inflation is having on those, what impact the labor challenge is having.

THE REVPAR OF U.S. hotels is expected to surpass 2019 levels this year, according to the upgraded forecast by STR and Tourism Economics. Still, full recovery may be a couple of years away. ADR and RevPAR for U.S. hotels are forecasted at $14 and $6 higher in 2022 respectively, when compared to 2019, the report presented at the 44th annual NYU International Hospitality Industry Investment Conference stated. However, occupancy in this year is projected to come in under the pre-pandemic comparable. Earlier, the forecast projected nominal RevPAR recovery in 2023. According to the forecast, the major factor in the revised timeline was a plus $11 adjustment in 2022 ADR. But, when adjusted for inflation, full recovery of ADR and RevPAR are not projected until 2024. The report added that central business districts and the top 25 markets are not expected to reach full RevPAR recovery until after 2024.

U.S. EXTENDED-STAY HOTELS continued their good performance in all measures of performance in April compared to 2019 and higher than in March, according to hotel investment advisors The Highland Group. Due to seasonal increases in leisure travel, the upscale extended-stay hotels benefited the most from the greatest lift in recovery indices except ADR. Meanwhile, mid-price extended-stay hotels achieved the strongest monthly gains in ADR and room revenues compared to April 2021, the U.S. Extended-Stay Hotels Bulletin: April 2022 report said. Economy extended-stay hotels continued the lead the recovery compared to 2019, but, demand declined 1.4 percent in April this year compared to April 2021, mainly due to strong increases in ADR over several months. "The 1.8 percent increase in extended-stay room supply in April is the first month supply growth reported below 2 percent since 2013 and the seventh consecutive month of 4 percent or lower supply growth. It is likely that the supply increases should be well below pre-pandemic levels during the near term," the report said.

U.S. EXTENDED-STAY hotels registered an increase in occupancy and ADR in the first quarter of this year, according to hotel investment advisors The Highland Group. Record high demand, low supply growth and rising overall ADR are driving the strong performance. Economy and mid-price extended-stay hotels recovered RevPAR to their nominal 2019 values and the former is leading the recovery, the U.S. Extended-stay Hotels: First Quarter 2022 report said. However, the upscale extended-stay segment is lagging the overall recovery but reporting slightly better recovery performance as demand is at an all-time high, the report added. "There were 564,257 extended-stay hotel rooms open at the end of the first quarter. However, the 17,165 net gain in rooms open over the last year was the lowest annual increase since 2014, excluding 2020. Room nights available increased 3.1 percent over 2021, but supply growth dropped 50 percent from 2016 across all three segments," the report said.

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U.S. EXTENDED-STAY HOTELS set new records for demand, ADR, RevPAR and room revenues in the fourth quarter of 2022, according to a report from hotel investment advisors The Highland Group. Also, the report showed rate resistance is apparent at lower price points due to recession and the economy extended-stay segment reported nine consecutive months of declining demand and three successive quarterly falls in occupancy. According to the Highland Group's "U.S. Extended-Stay Hotels: Fourth Quarter 2022" report, mid-price extended-stay hotels reported their second consecutive quarterly decline in occupancy in fourth quarter. Similar occupancy declines occurred for about two years starting in mid-2015 before ADR growth moderated and occupancy recovered. Extended-stay hotel supply growth was the lowest since 2013 during the quarter, below its long-term historical average for 20 consecutive quarters. The last time extended-stay supply growth was consistently near its current level was from 2010 fourth quarter through third quarter of 2014. "Extended-stay hotel RevPAR was more than 12 percent higher than in fourth quarter of 2019. There were 567,770 extended-stay hotel rooms open at the end of the quarter. Excluding 2020, the 6,481 net gain in rooms open over the last year was the lowest annual increase since 2012. Room nights available increased 1.2 percent over the last year which was the smallest annual gain in supply for nine years," the report said. "Fractional net economy and upscale segment supply gains compared to 2021 are largely due to re-branding moving rooms between segments in our database, de-flagging of hotels which no longer meet brand standards, as well as the sales of some hotels to multi-family apartment companies and municipalities."

AAHOA'S NEXT ANNUAL conference and tradeshow, set for April 11 to 14 in Los Angeles, already has set a record for the number of booths sold. It will be the largest conference in 34 years, AAHOA said. The association has sold 81,900 square feet of exhibit space for the upcoming AAHOA Convention & Trade Show, exceeding the 77,500 square feet sold for the 2019 conference, which was previously the record holder. In addition, as of Feb. 8, AAHOA has nearly doubled the registration total of lifetime members compared to AAHOACON22, and the organization is still on pace to exceed 2019 registration totals of more than 8,000 attendees "I've been in the exhibition business for a long time, and I'm so impressed to see the enthusiasm, excitement, and response from vendors who are looking to do business with AAHOA Members," said Dennis Smith, AAHOA vice president of business development. "Our team is thrilled to reach this historical milestone, with the ultimate goal of connecting as many AAHOA Members as possible with the product and service providers who can help them make money, save money, protect their investments, and better serve their guests." AAHOA's 20,000 members spend $50 billion with suppliers attending the event each year. "I always look forward to the industry's Super Bowl event, and this year, as I conclude my term as AAHOA Chairman, I'm proud of the work our association has done to prepare for the event and connect even more vendors directly with decision makers," said Nishant "Neal" Patel, AAHOA chairman. "AAHOA Members spend billions of dollars each year with suppliers, and AAHOA plays an important role in connecting hoteliers directly with those who can help them run a better, more profitable, and more efficient business - AAHOACON is where deals are made."

DALLAS-BASED INVESTMENT firm NewcrestImage became the second largest shareholder in TiffinLabs, a Singapore-based food tech company which operates food delivery-focused virtual restaurant brands, a statement said. Founded in 2020, TiffinLabs introduced numerous virtual brands across Singapore and Malaysia. It started U.S. expansion in Dallas in 2021 and now operates in Chicago, Detroit, Knoxville, and Charlotte. By 2023, it expects to have 1,000 digital storefronts globally and to be operating in 30 U.S. cities. "TiffinLabs offers hotels and restaurants a low cost, turn-key source of incremental revenue for post-pandemic recovery, while for us as investors, TiffinLabs represents a strategic opportunity for long-term growth," said Mital Patel, managing partner of NewcrestImage. Because of the company's shareholder position, Patel now becomes a board member of TiffinLabs.

The Tru by Hilton Mooresville in Mooresville, North Carolina, is now open. It is managed by Maya Hotels led by co-founders J.D. Deva and Baldev Thakor. The 120-room hotel is in the Langtree Lake Norman mixed-use development in Mooresville. It is near to Lake Norman and Langtree Plantation. Amenities include mobile check-in and a fitness center. The hotel is pet friendly. The Tru by Hilton Mooresville marks Maya Hotels' fourth hotel investment in Mooresville in the last 25 years, with a fifth hotel set for completion in the third quarter of this year.

PEACHTREE HOTEL GROUP added seven hotels to its portfolio this week for $135 million. Three of the hotels also are part of Peachtree's third investment partnerships with San Mateo, California-based Verakin Capital led by partners Rupesh and Bimal Patel and Hiten Suraj. The new acquisitions include 829 rooms and are in five different states, according to Peachtree and its management division Peachtree Hospitality Management, which will operate all seven hotels. The new hotels are: The dual-brand Hilton Garden Inn Phoenix Tempe, University Research Park, 120 rooms, and Home2 Suites by Hilton Phoenix Tempe, University Research Park, 108 rooms, in Tempe, Arizona, which were built in 2017. Aloft Hillsboro-Beaverton in Hillsboro, Oregon, 137 rooms, built in 2017. Hilton Garden Inn Casper, 121 rooms in Casper, Wyoming, built in 2008. Home2 Suites by Hilton Eugene Downtown University Area, in Eugene, Oregon, 120 rooms, built in 2016. Home2 Suites by Hilton Pittsburgh/McCandless in Pittsburgh, Pennsylvania, 119 rooms, built in 2013. Hilton Garden Inn West Lafayette Wabash Landing in West Lafayette, Indiana, 104 rooms, built in 2003.

AURO HOTELS RECENTLY ACQUAIRED the Residence Inn by Marriott Atlanta Buckhead/Lenox Park. Hunter Hotel Advisors helped broker the deal, which it said is another example of the strength of the extended-stay segment that has been seeing increased interest from major hotel companies such as Wyndham Hotels & Resorts. The 150-room Residence Inn is in Atlanta's upscale Buckhead neighborhood near shopping and dining outlets, such as Lenox Square Mall and Phipps Plaza, according to Hunter. Also, the hotel is across from AT&T corporate offices. "We are thrilled that the stars aligned on this acquisition - a smooth process with a highly professional seller, another collaboration with a trusted equity partner, and a further expansion of our relationship with Marriott," said D.J. Rama, CEO of Auro Hotels. "With the expertise brought by our investment, operations and design and construction resources, we believe strongly in the property's future performance potential."

COMMERCIAL REAL ESTATE lender Stonehill is ranked as the 10th largest U.S. commercial real estate hotel lender by origination volume based on the 2021 Mortgage Bankers Association loan origination rankings. The ranking comes after the company originated $822 million in loans across 30 transactions in 2021 with an average transaction size of $27.4 million. Stonehill is a subsidiary of Atlanta-based Peachtree Hotel Group, led by Jatin Desai and Mitul Patel, who are principals of Stonehill and Stonehill PACE, as well as members of the Stonehill's investment committee. MBA's annual originations rankings report is a comprehensive set of listings of 149 commercial/multifamily mortgage originators, their 2021 volumes, and their different roles. "We are honored to be ranked in the MBA's leading industry list," said Mat Crosswy, Stonehill's president and managing principal. "Our top-ten position is a testament to our commitment to understanding our sponsors' business plans and accomplishing the transactions on their financial deadlines. We have a terrific opportunity to grow further as the hospitality industry is in a sustained recovery cycle. Hotel owners are looking for thoughtful options with capital partners that understand the industry's nuances, particularly considering the impact of the pandemic on hotel operators."

NEWCRESTIMAGE AND HOSPITALITY Capital Partners have acquired 11 hotels in seven states with a total of 1,551 rooms in a joint venture. Al Calhoun and Mark Fair at CBRE in Atlanta handled the transaction. The properties are 10 Courtyards and one Residence Inn in Georgia, Massachusetts, New York, Oklahoma, Pennsylvania, Texas and Virginia, according to NewcrestImage. Dallas-based NewcrestImage owns more than 70 hotels across the country with almost 8,000 rooms. Since its founding in 2013, the company has completed more than $3 billion in transactions involving almost 275 hotels with almost 30,000 hotel rooms in 130 communities across the country. "Our company has a strong appetite for solid investment opportunities," said Mehul Patel, NewcrestImage managing partner and CEO. "These properties and markets offer attractive potential for both profits and appreciation value." HCP and its principals Keith Mishkin and Primo Parmar have owned nearly 50 hotels in the western U.S., including The Saguaro Scottsdale in that Arizona city's historic Old Town area. Other projects include 25 golf courses through their associated company, Parks Legacy Project.

WYNDHAM HOTELS & RESORTS has entered into a new agreement with Groups360 to bring instant online multi-room bookings to Wyndham hotels in 2023. Using Groups360's GroupSync Marketplace direct booking solution, Wyndham hotel owners will have the opportunity to integrate the platform with their hotel reservation systems, providing travel planners, including groups and events organizers along with those managing infrastructure, logistics and corporate accounts, with rates and availability as well as booking of rooms online, the company said in a statement. "Over the last three years, Wyndham has invested over $100 million in major technology initiatives, giving our franchisees access to best-in-class offerings that unlock new efficiencies while helping to grow their bottom line," said Lisa Checchio, Wyndham's chief marketing officer. "Bringing franchisees access to GroupSync is just the latest example and one we believe offers incredible opportunity for franchisees, particularly those in the economy segment, where such technology is an industry first." Hotels that publish live inventory and rates within the GroupSync Marketplace save travel planners' valuable time by allowing them to search, shop and book blocks of rooms. Possible users include short one- to-two-night group events such as youth sports, weddings and family reunions, as well as multi-week infrastructure or logistics projects such as commercial construction, bridge repair or highway expansion, Wyndham's statement said.

GEOFF BALLOTTI, PRESIDENT and CEO of Wyndham Hotels & Resorts, is the second recipient of the Arne Sorenson Social Impact Leadership Award. The award is presented by the American Hotel & Lodging Association, the American Hotel & Lodging Foundation and the BHN Group. Ballotti will receive the award Jan. 22 AHLA Foundation's premier fundraising gala, Night of a Thousand Stars, and again during the 22nd Annual Americas Lodging Investment Summit in Los Angeles on Jan. 24, according to AHLA. The award is named after Arne Sorenson, the former president and CEO of Marriott International who passed away in 2021, and in December of that year David Kong, the recently retired president and CEO of Best Western Hotel Group, was the inaugural recipient. "Geoff - much like Arne - is a true embodiment of all the good that hospitality represents. His empathy, his accessibility and his commitment to doing the right thing is what makes him one of our industry's greatest leaders," said Chip Rogers, AHLA president and CEO. "The story of his success, from dishwasher to CEO of the world's largest hotel franchisor, is inspirational - as is his dedication to ensuring the success of future hotel leaders. I am lucky to call Geoff a colleague and friend, and it fills me with pride to honor him with this award."

THE U.S. DEPARTMENT of Labor's definition of who qualifies as independent contractors, due to take effect in March, is meant to ensure that workers are treated fairly, according to the department. However, the American Hotel & Lodging Association says the new rule limits independent contractors to work and impact hotels' ability to find workers. The new rule under the Fair Labor Standards Act aims to prevent misclassification of workers that can affect workers' rights to minimum wage and overtime pay, "facilitates wage theft, allows some employers to undercut their law-abiding competition and hurts the economy at-large," the Labor Department said in a statement. It uses a multifactor analysis of six factors defining a worker's relationship with an employer, such as the worker's opportunities for profit or loss; the financial stake and nature of any resources a worker has invested in the work; the degree of permanence of the work relationship; the degree of control an employer has over the individual's work; how essential the work is to the employer's business; and the worker's skill and initiative.

THE AHLA FOUNDATION has introduced a scholarship application platform for U.S. hospitality students. The platform features a built-in eligibility assessment tool, ensuring students can easily access all qualifying foundation-hosted opportunities. Meanwhile, the foundation, supported by individual donors and corporations, has contributed almost $17 million to eligible students across the U.S. to date. "The AHLA Foundation has been committed to supporting hospitality students for 70 years," said Anna Blue, AHLA Foundation president. "Increasing access to resources and opportunities is a critical investment in the future talent of our industry." The new system will allow students to apply for multiple scholarship opportunities in one application, the AHLA foundation said in a statement. This new portal allows AHLA Foundation to manage eight other scholarship opportunities as well:

Extended Stay America Premier Suites Duncan, located in Duncan, South Carolina, is now open. VMV Capital, led by Viren Patel as president, Mike Bhula as COO and Vinny Patel as CEO, developed and will manage the four-floor, 88-room property, ESA said in a statement. "We are excited to welcome the Extended Stay America Premier Suites Duncan," said Mark Williams, ESA's managing director for franchise development. "By expanding our footprint to this thriving area, we can meet the growing demand for extended-stay lodging, providing guests with the amenities and essential services to stay productive as they are away from home. As the extended-stay segment leader, it is our pleasure to work with companies like VMV Capital who invest in their communities to provide long-term accommodations and help us continue to meet the growing demand for extended-stay lodging." The property is located four miles from the Tyger River Sports Complex and Upward Star Center, the statement added. It is also near Greenville-Spartanburg International Airport, BMW Manufacturing, Wofford College, USC Upstate, Converse College, Draxlmaier Group, Benteler Automotive and the Tyger River Industrial Park.

THE AMERICAN HOTEL & Lodging Association has launched Responsible Stay, an industry initiative to make meetings, events and guest experiences in U.S. hotels more environmentally and socially responsible. AHLA contends that the initiative is meant to unite major hotel companies, including at least two Asian American-owned companies, around sustainability priorities. Responsible Stay is focused on four areas: Energy efficiency: Optimizing energy efficiency through operational improvements and adoption of clean energy technologies Waste reduction: Investing in waste reduction programs and new, innovative alternatives to reduce, reuse and recycle waste across properties Water conservation: Ensuring the reduction of water usage by implementing water-efficient practices in core areas like laundry, food and beverage, and landscaping Responsible sourcing practices: Sourcing responsibly and prioritizing sustainability in supply chains to prevent harmful environmental and social impacts Under the initiative, AHLA and its members will strengthen environmental programs, education and resources to provide a "responsible stay" for guests, protect the future of the planet and support communities across the country, the statement added.

DHRUV MANAGEMENT IS to construct a HomeTowne Studios by Red Roof in Tampa, Florida, as well as a new HomeTowne Studios in Bradenton, Florida, with its affiliate Dhruv Development. Dhruv Management is led by Vijay Patel and Dhruv Development is led by Amit Patel. Dhruv Management owns and operates two Red Roof hotels in Alabama and Florida and has four more properties in various stages of development through Dhruv Development. "We are excited to partner with Red Roof on our latest extended-stay hotels with the HomeTowne Studios in Tampa and Bradenton," said Amit Patel. "Red Roof is not just a franchisor; they are heavily invested in any franchisee partnership from the moment they sign a deal. Their assistance has been invaluable, from securing approvals to moving dirt. Thanks to Red Roof's continued commitment to hospitality fundamentals, we are confident in the future of this hotel."