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Red Roof Inn Hutchins is now open in Hutchins, Texas. The 41-room hotel is owned and operated by Jay Patel as his first hospitality venture. Red Roof Inn Hutchins is close to Dallas and attractions including the Cold War Air Museum, Trinity River Audubon Center and Trinity Forest Adventure Park, Red Roof said in a statement. Red Roof Inn Hutchins is pet friendly and is part of the RediRewards program from Red Roof. The hotel also takes part in Red Roof's RediClean program. Patel was introduced to Red Roof by a friend and existing franchisee. "Red Roof's team has supported me throughout this project, from start to finish," Patel said. "Special thanks to Alex Shamsuddin, Red Roof's Regional Vice President of Franchise Sales, who collaborated closely with me to secure permits for the ideal location in Hutchins, Texas. The robust logistics industry in our county, coupled with other significant businesses and local attractions, sets our hotel up for success."

HomeTowne Studios Yuba City and Red Roof Inn Yuba City are now opened in Northern California's Yuba City. The properties are owned by Surendra and Hema Patel of Greenleaf Hospitality from the San Francisco Bay area, Red Roof said in a statement. The HomeTowne Studios offers 76 extended-stay rooms, while the adjacent Red Roof Inn features 43 rooms, according to Red Roof. "The dual-branded HomeTowne Studios and Red Roof Inn Yuba City are important pieces in Red Roof's strategy to expand its presence on the West Coast," said Matthew Hostetler, Red Roof's chief development officer. "Surendra and Hema Patel have been leaders in the California hospitality industry for three decades, and we're confident this partnership, along with these newly renovated properties, will propel the brand forward in the region." The property is near Sutter Buttes, Toyota Amphitheatre, Bonanza Convention Center, Beale Air Force Base, Rideout Memorial Hospital, and Thunder Valley Casino. Additionally, Yuba County Airport, Auburn Municipal Airport, and Sacramento International Airport are also nearby. Amenities include a fitness facility, an outdoor hot tub and a seasonal pool.

RED ROOF ADDED more than 30 women to its ownership community since 2023 through initiatives such as Road to Inclusivity and Diversity in Entrepreneurship with Red Roof, and SHE, inspired by Red Roof. RIDE connects aspiring owners with lenders, while SHE supports women in hospitality with articles, insights and best practices. Also, Lina Patel, Red Roof's director of strategic franchise initiatives, will join a March 18 roundtable at the Hunter Hotel Investment Conference in Atlanta to discuss self-belief and authenticity in business, Red Roof said in a statement. Aligned with Red Roof's mission through RIDE and SHE, the Hunter session "Bet on Yourself at the Table" will explore how hoteliers can enter any space with confidence and conviction.

RED ROOF UNVEILED its 700th property, the 86-room Red Roof PLUS+ Jamaica in Jamaica, New York. The new-build hotel, owned by Steven Mendel of RiverBrook Hospitality, follows a $20 million investment. The Jamaica property, featuring a business center and fitness facility, opened alongside the new HomeTowne Studios by Red Roof Tampa - Airport in Tampa, Florida, developed by Dhruv Development, headed by CEO Amit Patel and operated by Dhruv Management, led by President and CEO Vijay Patel. It is the first property to employ the new HomeTowne Studios prototype that was introduced in 2021. "This is a critically important time for our brand as we evolve to meet changing needs and expectations of our franchisees and guests," said Zack Gharib, Red Roof's president. "There is continued demand for Red Roof, and [this opening] demonstrates our commitment to elevate the brand and create a consistent experience and great value for our guests, our franchisees and our communities."

RED ROOF IS putting its money to good use, fighting human trafficking in cooperation with anti-child trafficking and exploitation organization ECPAT-USA. The hotel company and the not-for-profit kicked off their new partnership with a $10,000 check presentation at the AAHOA 2022 Annual Conference & Trade Show last week. Red Roof is a member of ECPAT-USA's Tourism Child-Protection Code of Conduct, known as "The Code," a voluntary set of business principles travel and tour companies can implement to prevent sexual exploitation and trafficking of children. Through the summer months, Red Roof also will promote The Code and encourage more donations from its franchise partners and vendors and the entire hospitality industry. "Red Roof stands shoulder-to-shoulder with ECPAT-USA," said George Limbert, president of Red Roof. "We encourage all of our partners and peers in travel and hospitality to join us and stand by ECPAT-USA in the fight against human trafficking."

Red Roof Inn Stroudsburg in Stroudsburg, Pennsylvania, is now open. The owner, 100 Park Ave LLC, led by Urvish Shah, recently invested $500,000 in renovations for the 58-room property situated near the Pocono Mountains. The pet-friendly hotel is in Stroudsburg's entertainment district, close to Shawnee Mountain Ski Area, Camelback Ski Resort, Delaware Water Gap National Recreation Area, Lafayette College, Pocono International Raceway and Jack Frost Ski Resort. Lehigh Valley International Airport is nearby. Two other Red Roof properties recently opened: Red Roof Inn Charlotte-Airport in Charlotte, North Carolina, owned by Shree Shradhaa Saburi LLC, led by Kiran Patel, and Red Roof Inn Doswell-Kings Dominion in Doswell, Virginia, owned by SJ Hotel LLC, led by Nilang Maniarah.

ANOTHER LARGE HOTEL company, Red Roof, has met with AAHOA leaders to discuss the association's 12 Points of Fair Franchising. Red Roof executives, including President George Limbert, affirmed their commitment to work with AAHOA on maintaining strong relationships with its franchisees. Along with Limbert, Red Roof's representatives included Matthew Hostetler, chief development officer; and Fouad Malouf, senior vice president franchise operations. The company's portfolio includes 680 properties in the U.S., Brazil and Japan. AAHOA released the 12 Points in April as part of educational offerings, and previously executives with G6 Hospitality and BWH Hotel Group, parent company to Best Western Hotels & Resorts, held similar meetings to discus the points. "Red Roof has been a longtime partner of AAHOA, and we appreciate their commitment to open dialogue for the betterment of our hoteliers and the broader hotel industry," said Nishant "Neal" Patel, AAHOA chairman. "We look forward to continuing our productive and mutually beneficial partnership with Red Roof, including conversations about AAHOA's efforts to educate its members and promote fair franchising across our industry."

DHRUV MANAGEMENT IS to construct a HomeTowne Studios by Red Roof in Tampa, Florida, as well as a new HomeTowne Studios in Bradenton, Florida, with its affiliate Dhruv Development. Dhruv Management is led by Vijay Patel and Dhruv Development is led by Amit Patel. Dhruv Management owns and operates two Red Roof hotels in Alabama and Florida and has four more properties in various stages of development through Dhruv Development. "We are excited to partner with Red Roof on our latest extended-stay hotels with the HomeTowne Studios in Tampa and Bradenton," said Amit Patel. "Red Roof is not just a franchisor; they are heavily invested in any franchisee partnership from the moment they sign a deal. Their assistance has been invaluable, from securing approvals to moving dirt. Thanks to Red Roof's continued commitment to hospitality fundamentals, we are confident in the future of this hotel."

The Admiralty Inn & Suites is now open in East Falmouth, Massachusetts. The 97-room upper-midscale hotel, part of The Red Collection, is owned by Sai Vani Corp. led by Mark Patel. It is the second hotel in Cape Cod to be in Red Roof's Red Collection, joining the Mariner Resort in Yarmouth, Massachusetts, Red Roof said in a statement. The recently renovated hotel is near Cape Cod attractions like Falmouth Heights Beach, Martha's Vineyard, Nobska Point Lighthouse, Historic Falmouth Village, Highfield Hall & Gardens, Cape Cod Children's Museum, Woods Hole Science Aquarium, Old Silver Beach, Shining Sea Bikeway, and Beebe Woods, the statement said. The property features a business center, onsite fitness facility, heated indoor swimming pool and seasonal outdoor pool. "Cape Cod is a sought-after region for development and with the opening of the Admiralty Inn & Suites Red Roof now has two Red Collection properties in the region," said Matthew Hostetler, Red Roof's chief development officer. "The brand's offerings-increased amenities at an affordable price point-resonate with consumers and we'll continue our efforts to meet guest demand for Red Roof hotels across the country."

LINA PATEL IS Red Roof's new director for strategic franchise initiatives. In the new role, Patel will direct the growth of Red Roof among diverse and underrepresented corporate and franchise communities. Patel has been a hotel owner for 23 years, according to the statement. Prior to joining Red Roof, she was the member of one of the industry's largest franchise advisory committees. In 2007, Patel joined the board of LPS of USA, a non-profit religious, cultural, and non-political organization providing support to American immigrants from India's Leuva Patidar region. She will report to Matthew Hostetler, Red Roof's chief development officer, the company said in a statement. "Lina is one of the strongest advocates for growth and diversity in our industry, and we are delighted to have her join our team as director of strategic initiatives," said George Limbert, president of Red Roof. "She brings a unique and multi-faceted background as a franchise owner, industry executive and AAHOA board member to her new role," Limbert added. Patel, who joined the board of AAHOA in 2017, played a role in launching the organization's HerOwnership program in 2022 - to help further foster, promote, and empower women entrepreneurs in hospitality sector. "With six years on the board of AAHOA, Lina has a deep understanding of the challenges everyday hotel owners face, as well as their paths to success, which she has demonstrated by example in her own career," Hostetler said. Hostetler said 35 percent of Red Roof's franchise system is represented by women.

RED ROOF HAS settled a lawsuit that alleged employees at Red Roof properties near Atlanta knew about and participated in human trafficking in those hotels. The lawsuit included a hotel owned by Asian American led Varahi Hotels LLC. Four female plaintiffs, identified only as Jane Does 1 to 4, filed the lawsuit in 2019 in connection to the alleged trafficking of which they were victims. The hotel properties were in the Buckhead area of Atlanta and the community of Smyrna. The lawsuit alleged that Red Roof and Varahi violated the Racketeer Influenced and Corrupt Organizations Act and failed to keep the hotels safe and secure. Red Roof's defense that it was not responsible for the actions of the traffickers was not sufficient, the suit said.

MARKING 50 YEARS in the hotel business, Red Roof held its annual brand conference at the Broadmoor Resort in Colorado Springs, Colorado, Nov. 11 to 13. During the conference, the company announced a new partnership with software company HotelKey to install a multi-functional, cloud-based system in its more than 675 properties nationwide. Other news from the conference included details of the company's financial position, which George Limbert, Red Roof president, said is strong. Company officials also discussed Red Roof's new dual brand development prototype, other partnerships and the latest charity efforts of the company's Purpose With Heart. "Red Roof delivered record revenue which is a testament to our resilience and ability to anticipate market trends," Limbert said. "Our financial position is strong, travelers are back and our owners and operators are exceeding performance expectations."

Matthew Hostetler, chief development officer at Red Roof, has been operating outside his wheelhouse for about 18 years now. In this installment of Asian Hospitality's Leadership Series, he explains how he does it all with a smile on his face. Hostetler was at the Hunter Hotel Conference in March in Atlanta when he took time to talk about his history in the hotel business along with the current status of Red Roof. Topics also included AAHOA's 12 Points of Fair Franchising, the company's preparations for possible economic headwinds this year and the success of Red Roof's newest brand. Same job, different industry In 2002, Hostetler was recruited by Cendant Hotel Group, which is now Wyndham Hotel Group, to conduct franchise sales under Phil Hugh, who was at that time senior vice president for franchise sales. That was when he stepped out of his comfort zone. "I said yes to an opportunity that was way, in sales was not outside of my wheelhouse, but outside of my industry," Hostetler said. "I was in transportation for 15 years before that. So yeah, that definitely outside the wheelhouse." In 2014, he joined Red Roof as the senior vice president of development, again working under Hugh. In 2020, when Hugh left the company, Hostetler became chief development officer. Now he's settled into the job. "I love the hotel business. I love hospitality. I love the people in this business, how they are so entrepreneurial," Hostetler said. But there's also so people oriented as well. That's what attracts talent so much right? Hospitality. Everyone has a smile on their face most of the time."

Lisa Jordan is the new vice president of marketing at Red Roof. She will lead the development and execution of the company's marketing and digital strategies to drive business growth. Jordan joined the company in 2021 and led the integrated digital marketing team, working on the company's web, advertising, and social media platforms. Jordan played a role in enhancing redroof.com and collaborated across communication, sales, revenue management, and operations to elevate the customer experience and boost revenue, Red Roof said in a statement. "Lisa is a powerful asset on our leadership team and a secret weapon in our marketing mix," said Marina MacDonald, Red Roof's chief marketing officer. "Her promotion is right for the company and a reflection of the value she brings to this critical function, and I know that she will succeed in her new role."

ShreeGanesh Inc., led by President Jatin C, recently opened the 59-room Red Roof PLUS+ in San Antonio Northeast, Texas. The pet-friendly hotel underwent renovations by the company prior to its opening. The hotel is near San Antonio River Walk, Morgan's Wonderland, Toepperwein Medical Center, Randolph Air Force Base, Methodist Hospital Northeast, Six Flags Fiesta Texas, SeaWorld San Antonio, and LEGOLAND Discovery Center. San Antonio International Airport is approximately eight miles away. Red Roof operates more than 60,000 rooms across nearly 700 properties in the U.S. and worldwide.

Red Roof Inn Charlotte-Airport in Charlotte, North Carolina, and Red Roof Inn Doswell-Kings Dominion in Doswell, Virginia, are now open. Shree Shradhaa Saburi LLC, led by Kiran Patel, owns the 108-room Charlotte property. SJ Hotel LLC, led by Nilang Maniarah, owns the 108-room Doswell hotel. Shree Shradhaa invested $700,000 in renovating the Charlotte hotel, while SJ Hotel spent $1.2 million in renovations of the Doswell property, Red Roof said in a statement. Both hotels are pet friendly. The Charlotte hotel is near the U.S. National Whitewater Center, Charlotte Convention Center, NASCAR Hall of Fame, Billy Graham Library, Harvey B. Gantt Center, Atrium Health Carolinas Medical Center, Carolina Raptor Center, Charlotte Douglas International Airport and Gastonia Municipal Airport, the statement said.

The 73-room Red Roof Inn-Hometown Studios by Red Roof Ridgecrest and the 50-room Fairmont Breakers Long Beach in California won the Lodging Econometrics/California Lodging Investment Conference 2025 Hotel Developments of the Year Award. The hotels were recognized in the select-service/extended-stay and luxury hotel categories, respectively. Craig Sullivan, CLIC's founder and president, and Bruce Ford, LE's senior vice president and director of global business development, will present the awards during the opening session of the conference on March 5 to 6 at the Westin Long Beach, CLIC and LE said in a joint statement. For Red Roof properties, the brand collaborated with an established franchisee to repurpose an aging asset, bringing two new hotel products to a growing market.

Red Roof Inn Del Rio in Del Rio, Texas, is now open after a $2 million renovation. The 100-room property is owned by Del Hospitality, led by Timirkumar Patel. The hotel is near downtown Del Rio, Laughlin Air Force Base, Val Verde Regional Medical Center, Amistad National Recreation Area, Plaza Del Sol Mall, Whitehead Memorial Museum, Val Verde Winery, Seminole Canyon State Park & Historic Site, San Felipe Natural Spring Park and San Felipe Springs Golf Course. Del Rio International Airport also is nearby. The pet-friendly hotel has a year-round outdoor pool and participates in RediRewards and Red Roof's RediClean program for guest and staff safety.

Lisa Jordan, the senior director of digital marketing at Red Roof, has been named one of the top 25 extraordinary minds in sales, marketing, revenue optimization, and distribution for 2023 by The Hospitality Sales & Marketing Association International. She will be recognized at a special reception in New York in February. This recognition is part of HSMAI's 21st annual compilation, acknowledging exceptional achievement and leadership in the field, Red Roof said in a statement. "We celebrate HSMAI's 2023 class of Top 25 honorees in hotel sales, marketing, revenue optimization, and distribution with great admiration," said Robert Gilbert, president and CEO of HSMAI. "Through their creativity, dedication, and impact, these professionals not only excel in their respective fields but have set benchmarks of excellence for the industry, inspiring us all."

The Red Roof Inn La Marque in La Marque, Texas, is now open after a $700,000 renovation. The 150-room property is owned by Kenny Group LLC, led by Jignesh Patel. The hotel is near historic downtown La Marque, Galveston Island State Park, Brazoria National Wildlife Refuge, Moody Gardens, Schlitterbahn, Gulf Greyhound Park, Texas City Premiere Lux 12+ Cinemas, HCA Houston Healthcare Mainland and Galveston County Fair & Rodeo. William P. Hobby Airport also is near. Amenities at the pet-friendly hotel include meeting facilities, a year-round outdoor pool, and an on-site bar and lounge. The hotel also participates in RediRewards and Red Roof's RediClean program for guest and staff safety.