Marriott's 'City Express' brand to debut in U.S., Canada - Affordable Midscale Hotels 2024 - 0 views
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asianhospitality on 09 Oct 24MARRIOTT INTERNATIONAL IS introducing its "City Express" brand to the U.S. and Canada, marking its entry into the midscale transient segment. Previously known as Project Mid-T, this expansion underscores Marriott's commitment to enhancing its midscale offerings and providing lodging options for all travel purposes. The brand has attracted interest from owners and franchisees and expects to sign agreements, with potential hotel openings in the U.S. and Canada in the coming months, Marriott said in a statement. "Since entering the affordable midscale space with the acquisition of City Express in the Caribbean and Latin America just over a year ago, we have seen significant interest for the brand and are pleased with its growth across the region," said Diana Plazas-Trowbridge, Marriott's senior vice president and global brand leader of select brands. "With this announcement, Marriott aims to continue growth in the affordable midscale segment and provide a new option for value-conscious travelers in the U.S. and Canada."