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FRENCH HOTEL CHAIN B&B Hotels launched its U.S. expansion with the opening of its first property in Orlando, Florida. The 218-room hotel, located near Universal Studios, will be followed by additional hotels in Miami and Jacksonville, Florida. The mid-scale brand plans to establish 400 hotels across the U.S. within the next 10 years, representing $4 billion in real estate value, B&B Hotels said in a statement. "We are thrilled to bring B&B HOTELS to the United States and to offer travelers affordable high-quality accommodations," said Valerio Duchini, B&B Hotels' U.S. CEO. "We're also eager to engage with real estate investors here who share our vision for growth. Drawing from our success in Europe, we aim to establish ourselves as a prominent player in the U.S. market." B&B Hotels rebrands existing properties and constructs new ones, the company said. Batipart, a private equity firm based in Luxembourg, partnered with B&B Hotels for the Orlando property, with plans to renovate the hotel to improve the guest experience.

U.S. EXTENDED-STAY HOTELS set new records for demand, ADR, RevPAR and room revenues in the fourth quarter of 2022, according to a report from hotel investment advisors The Highland Group. Also, the report showed rate resistance is apparent at lower price points due to recession and the economy extended-stay segment reported nine consecutive months of declining demand and three successive quarterly falls in occupancy. According to the Highland Group's "U.S. Extended-Stay Hotels: Fourth Quarter 2022" report, mid-price extended-stay hotels reported their second consecutive quarterly decline in occupancy in fourth quarter. Similar occupancy declines occurred for about two years starting in mid-2015 before ADR growth moderated and occupancy recovered. Extended-stay hotel supply growth was the lowest since 2013 during the quarter, below its long-term historical average for 20 consecutive quarters. The last time extended-stay supply growth was consistently near its current level was from 2010 fourth quarter through third quarter of 2014. "Extended-stay hotel RevPAR was more than 12 percent higher than in fourth quarter of 2019. There were 567,770 extended-stay hotel rooms open at the end of the quarter. Excluding 2020, the 6,481 net gain in rooms open over the last year was the lowest annual increase since 2012. Room nights available increased 1.2 percent over the last year which was the smallest annual gain in supply for nine years," the report said. "Fractional net economy and upscale segment supply gains compared to 2021 are largely due to re-branding moving rooms between segments in our database, de-flagging of hotels which no longer meet brand standards, as well as the sales of some hotels to multi-family apartment companies and municipalities."

U.S. HOTELS WILL generate $46.71 billion in state and local tax revenue, more than ever before, according to a survey from the American Hotel & Lodging Association and Oxford Economics. Occupancy is expected to continue its recovery, the report said, but challenges remain. Average U.S. hotel occupancy is projected to reach 63.8 percent in 2023, just under 2019's level of 65.9 percent, according to AHLA. However, the labor shortage is expected to continue this year as hotels seek to fill jobs lost in the pandemic. As of December, national average hotel wages were at historic highs of more than $23 an hour and hotel benefits and flexibility are better than ever. Nearly 100,000 hotel jobs are currently open across the nation, according to job search site Indeed. "Hotels are making significant strides toward recovery, supporting millions of good-paying jobs and generating billions in state and local tax revenue in communities across the nation," said Chip Rogers, AHLA president and CEO. "To continue growing, we need to hire more people. Fortunately, there's never been a better time to be a hotel employee, with wages, benefits, flexibility and upward mobility better than ever before."

HOTEL EMPLOYEES NOW have their own day, Sept. 1, thanks to the American Hotel & Lodging Association. AHLA had the date included in the National Day Calendar as part of its effort to increase recruitment of new hospitality workers. National Hotel Employee Day will be celebrated annually to thank hotel employees for their hard work and dedication and recognize the role they play in the nation's travel, tourism and hotel industries, according to AHLA. AHLA's launching of the day is in response to the struggle U.S. hotels are facing to quickly fill more than 120,000 open hotel jobs by offering current and prospective employees higher wages, with better benefits, and more flexibility. "On this inaugural National Hotel Employee Day, we thank America's nearly two million hotel employees. Every day in communities across the nation, hotel employees' service and dedication help facilitate some of Americans' most important life events - from wedding receptions to family reunions and vacations," said Chip Rogers, AHLA president and CEO. "Now is the time to consider one of the more than 200 enriching careers in the hotel industry."

MAGNUSON HOTELS HAS added a new hotel to its Magnuson Independent Collection portfolio, the Studios & Suites 4 Less Charlotte, in Charlotte, North Carolina. It is the sixth hotel added to the Independent Collection by owner Ray Patel of Charlotte. The 126-room hotel is near Charlotte Douglas International Airport, The Billy Graham Library, the NASCAR Hall of Fame and the Levine Museum of the New South, according to Magnuson. The new hotel looks to draw a 52-week nonseasonal business base from the regional banking, finance, software, and biotech sectors. Charlotte is also home to the Research Triangle Park, a globally prominent research center with over 170 companies and federal agencies in the U.S. "When Ray Patel called us in 2005, he wanted to build his own brand called Studios & Suites 4 Less, and that is exactly what Ray did," said Thomas Magnuson, CEO of Magnuson Hotels. As Patel's team manages the Studios & Suites 4 Less brand and operations, Magnuson Hotels provides the technology, distribution, and marketing for the brand. "We appreciate our partnership with Magnuson Hotels, which is now entering its 17th year of consecutive increases," said Patel of Charlotte. "It is a pleasure and privilege to continually add new properties in our home market of Charlotte, North Carolina," he added.

HAWKEYE HOTELS RECENTLY acquired the Hotel Indigo Pittsburgh East Liberty in Pittsburgh. It is the company's third hotel owned and operated in Pennsylvania. The 135-room Indigo is a restored boutique hotel in Pittsburgh's historic East Liberty Neighborhood, according to the Hawkeye. Nearby are the Carnegie Museum, Carnegie Mellon University, the University of Pittsburgh, Phipps, Heinz Chapel, St. Paul's and East Liberty Presbyterian Church. Its interior décor reflects the neighborhood's community's theater, entertainment and charitable heritage. Hawkeye closed on the transaction 21 days after executing the contract. It has recently acquired, developed and operated dozens of hotels in over 20 states across the U.S. "We continue to be bullish on the hospitality market recovery and look forward to seeking out additional opportunities to acquire hotels across the U.S.," said Parth Patel, Hawkeye's head of investments. The company is considering acquiring an upscale extended stay hotel in Erie, Pennsylvania, where it recently opened Holiday Inn.

U.S. HOTELS ADDED 700 jobs to their payrolls in June, according to the latest government data, but the nationwide workforce shortage continues to make it difficult for hotels to fill open positions, according to the American Hotel and Lodging Association. Total hotel employment stands at about 1.92 million, according to the Bureau of Labor Statistics, which is more than 196,000 fewer workers than in February 2020, reflecting a scarcity of available employees. Bureau of Labor Statistics also revised down the total number of hotel jobs in the country, which eliminated job gains for the industry that were reported in prior months, AHLA said in a statement. "Halfway through 2024, the hotel industry is behind where it needs to be when it comes to hiring staff, despite near-record high wages and expanding workplace benefits and flexibility," said Kevin Carey, AHLA's interim president and CEO. "The reason is the nationwide workforce shortage, which is preventing hoteliers from meeting their full potential as demand for travel remains strong. Both Congress and the administration can provide relief to our members, many of whom are small business owners, and AHLA will continue to call for action to expand the pool of available workers."

MAJOR U.S. HOTELS firms Marriott Hotels & Resorts and Hyatt Hotels Corp. announced that they are ceasing operations in Russia due to its ongoing invasion in Ukraine. Also, AAHOA issued a statement condemning the war. The hotel companies also emphasized their efforts to ensure the safety and wellbeing of their employees and guests in both Ukraine and neighboring countries who face these 'unconscionable challenges'. "We have made the decision, effective immediately, to close our corporate office in Moscow, and pause the opening of upcoming hotels and all future hotel development and investment in Russia," Marriott said in a statement. "We have been closely monitoring the deteriorating situation in Ukraine, Russia and neighboring countries, and remain in regular contact with our teams on the ground, as we work to comply with sanctions and applicable laws. Our hotels in Russia are owned by third parties and we continue to evaluate the ability for these hotels to remain open."

U.S. EXTENDED-STAY hotels registered an increase in occupancy and ADR in the first quarter of this year, according to hotel investment advisors The Highland Group. Record high demand, low supply growth and rising overall ADR are driving the strong performance. Economy and mid-price extended-stay hotels recovered RevPAR to their nominal 2019 values and the former is leading the recovery, the U.S. Extended-stay Hotels: First Quarter 2022 report said. However, the upscale extended-stay segment is lagging the overall recovery but reporting slightly better recovery performance as demand is at an all-time high, the report added. "There were 564,257 extended-stay hotel rooms open at the end of the first quarter. However, the 17,165 net gain in rooms open over the last year was the lowest annual increase since 2014, excluding 2020. Room nights available increased 3.1 percent over 2021, but supply growth dropped 50 percent from 2016 across all three segments," the report said.

ROYAL HOTEL INVESTMENTS has broken ground for a Home2 Suites by Hilton in Covington, Georgia. The hotel is expected to open in July of 2022. Covington is 35 miles east of Atlanta and is known as "the Hollywood of the South" because it served as the filming location for many well-known movies and television shows, such as "The Walking Dead," "The Vampire Diaries," "Selma," and "The Dukes of Hazzard." "This hotel emphasizes our company's long-term commitment to the community," said Navin Shah, RHI chairman. "When our country comes back from the current COVID crisis, we will offer a safe, comfortable place for people to come together - a trusted site to collect their thoughts, rest their bodies, and gather with friends and family." The 100-room hotel will be near two other hotels operated by RHI in Covington, a 110-room Holiday Inn Express & Suites open since 2017 and a 105-room Hampton Inn open since 2009.

CITIZENM BOSTON BACK Bay is now open in Boston. The 15-story, 399-room tower is the company's largest property to date and its second hotel in the city. The Netherlands-based citizenM, led by founder and chief brand officer Robin Chadha, currently operates 15 hotels in the U.S. Asian HospitalityLocated in the mixed-use Lyrik development in Back Bay, the hotel was designed by citizenM's long-time partner, concrete Amsterdam, with local firm Elkus Manfredi also contributing to the project, citizenM said in a statement. The hotel shares a campus with the new LEGO office and is near Fenway Park and Newbury Street. "We are thrilled to open the doors to our second Boston location, and what will be the largest hotel in our global portfolio," said Chadha. "Boston is known for its creative expression and captivating stories, and, likewise citizenM will spotlight locally inspired works of art and exciting opening campaigns with Boston citizens at the forefront. The Back Bay neighborhood is a historic area, featuring delicious eateries and bustling small businesses-we are excited to become part of this community and the Lyrik development. With our curated selection of artwork, rooftop bar and this prime location, citizenM Boston Back Bay will be the go-to spot for vibrant offerings and stunning city views."

Delta Hotels by Marriott Indianapolis Airport is open in Indianapolis. The hotel is owned by Blue Sky Hospitality Solutions led by President and CEO Naveen Shah. The 240-room hotel is near Indianapolis International Airport and eight miles from downtown Indianapolis. Other nearby attractions include Lucas Oil Stadium, The Indianapolis Zoo, the Indianapolis Children's Museum, Eli Lilly, Rolls Royce, Indiana University and Purdue University. The hotel has 5,193 square feet of meeting space, including a 4,370-square-foot ballroom and two smaller boardrooms. "This marks our second Delta Hotel in the Indianapolis marketplace, allowing for shared economies of scale and best practices," Shah said. "Our familiarity with the market and the brand will allow the hotel to ramp up quickly as Marriott continues the global expansion of Delta."

U.S. EXTENDED-STAY HOTEL room revenues increased by $1.1 billion in 2023, similar to 2018 and 2019, though with a lower relative gain due to a larger room base, according to The Highland Group. All three extended-stay segments reported record-high room revenues in 2023, with the upscale segment leading despite previously lagging behind the pandemic recovery. The 6.1 percent increase in extended-stay hotel revenues outpaced the corresponding 5.5 percent gain reported by STR/CoStar for the overall hotel industry, the report said. However, extended-stay hotel supply experienced its smallest annual increase on record in 2023, at just 1.8 percent. Factors such as re-branding, de-flagging of non-compliant hotels, and sales to other sectors influenced supply fluctuations, a trend expected to persist into the first half of 2024, particularly with older extended-stay hotels remaining on the market. The report also highlighted a 6.6 percent increase in economy extended-stay supply, alongside modest gains in mid-price and upscale segments, primarily driven by conversions. New construction in the economy segment is estimated at around 3 percent of rooms open compared to one year ago.

NETHERLANDS-BASED CITIZENM HAS inaugurated its first hotel at Meta's Menlo Park campus in California, marking its second U.S. opening this year after the launch of citizenM Miami Center. CitizenM currently operates 14 hotels in the U.S. and has plans for additional openings in 2024, including locations in Austin, Boston, and another in South Beach, Miami. The global hospitality company was founded by Rattan Chadha in 2015. The five-story hotel, spanning 79,400 square feet, features 240 modular rooms, citizenM said. The brand's modular design has not only reduced construction waste by up to 60 percent but has also shortened the development timeline by three to four months compared to traditional construction methods. The hotel at Meta's Frank Gehry-designed headquarters campus has been designed by citizenM's architectural partner, Baskervill. "We're excited to open in Menlo Park, a burgeoning tech hub," said Robin Chadha, chief brand officer at citizenM. " CitizenM, designed to seamlessly connect remote and in-person work with private nooks and versatile workspaces in our Living Rooms, along with societyM meeting rooms. This dynamic property will provide a unique experience for Meta employees and mobile citizens in the area."

The GLō Tulsa East Route 66 is now open in Tulsa, Oklahoma, the first of Best Western Hotels & Resorts' new-build boutique brand to open in the state. It is owned by Champion Hotels Group, led by founder Champak "Champ" Patel, and Jain Hotels led by CEO Jayesh Jain. The 70-room hotel is near the Tulsa Port of Catoosa and Tulsa International Airport. Other nearby attractions include the Tulsa Zoo, Oklahoma Aquarium, ONEOK Field, BOK Center, The Gathering Place, LaFortune Park, Rogers Point park and the Catoosa Activity Center. Hotel amenities include a meeting area and workspaces as well as a fitness center. "This hotel is the perfect addition to the Catoosa and Tulsa area," Patel said. "We are thrilled to introduce the GLō brand to Oklahoma," Jain said. "This property provides the ideal boutique look and feel with the modern amenities and service offerings today's travelers expect."

THE U.S. IS expected to see 953 hotel openings with 108,366 rooms in 2025, with New York City and Nashville leading at 5,719 and 2,849 rooms, respectively, according to CoStar. Around 1,865 hotels with 198,319 rooms are projected to open in 2026. Other markets, including San Diego, Dallas, and Phoenix, are projected to open 5,719, 2,849, and 2,818 rooms in 2025, the report said. "The ongoing development in New York City is not surprising given the market's status and its high performance in recent years," said Isaac Collazo, STR's senior director, analytics. "With major sources of leisure and business travel, New York reported the highest occupancy level of any U.S. market in both 2023 and 2024. Though fewer rooms are in construction compared to 2023, more are in the planning and final planning stages, pointing to continued investment in the long term."

REAL ESTATE INVESTMENT competition She Has a Deal (SHaD) started a 10-city tour of U.S. cities to raise equity capital under the name "SHaD Prosperity Fund I." The funds will support women-led hotel projects, a statement said. The tour kicks off in Miami on Feb. 11 and will be open to small groups of qualified individual investors, family offices, small entities and trusts. Cities on the tour include Cleveland, Phoenix, Dallas, New York, Atlanta, Chicago, as well as Oakland, California; Louisville, Kentucky; and Washington, D.C. It will finish in the first week of April. According to SHaD, each event will include a preview of the women-led hotel deals being pitched by participants in the 2022 She Has a Deal pitch competition. "Launching SHaD Prosperity Fund I is the next logical step in the SHaD mission. Now that we have created a powerful platform to expose more women to hotel ownership and educate them about the process, I want to ensure that capital is available for the women to close their hotel deals," said SHaD founder Tracy Prigmore. "This investment vehicle marries two of my passions: creating investment vehicles that open the doors of hotel investing to more people and increasing the number of women owning and developing hotels. The ability to create passive income for investors while leading social change is inspiring."

Red Roof Inn Charlotte-Airport in Charlotte, North Carolina, and Red Roof Inn Doswell-Kings Dominion in Doswell, Virginia, are now open. Shree Shradhaa Saburi LLC, led by Kiran Patel, owns the 108-room Charlotte property. SJ Hotel LLC, led by Nilang Maniarah, owns the 108-room Doswell hotel. Shree Shradhaa invested $700,000 in renovating the Charlotte hotel, while SJ Hotel spent $1.2 million in renovations of the Doswell property, Red Roof said in a statement. Both hotels are pet friendly. The Charlotte hotel is near the U.S. National Whitewater Center, Charlotte Convention Center, NASCAR Hall of Fame, Billy Graham Library, Harvey B. Gantt Center, Atrium Health Carolinas Medical Center, Carolina Raptor Center, Charlotte Douglas International Airport and Gastonia Municipal Airport, the statement said.

The My Place Hotel-Green Bay is now open in Green Bay, Wisconsin. It is owned by Asharam, LLC led by Principal Atul Patel. The 64-room extended-stay hotel is the 61st My Place hotel in the U.S. and the second in Wisconsin. It is part of My Place's Trend Hotels & Suites brand launched earlier this year. It is near Lambeau Field, home of the Green Bay Packers. "My Place is the perfect fit for this area. With a seamless building and opening process, we are excited to continue bringing family like hospitality to our guests," said Patel. Terry Kline, My Place executive vice president for franchise sales, said the My Place Hotel-Green Bay is suited to the current COVID-19 pandemic crisis. "As we continue to make sense of the new normal that continues to change around us, we look forward to the bright future ahead of us as we inspire future guests with our spirit of hospitality in Green Bay," said Kline.

The Tru by Hilton Mooresville in Mooresville, North Carolina, is now open. It is managed by Maya Hotels led by co-founders J.D. Deva and Baldev Thakor. The 120-room hotel is in the Langtree Lake Norman mixed-use development in Mooresville. It is near to Lake Norman and Langtree Plantation. Amenities include mobile check-in and a fitness center. The hotel is pet friendly. The Tru by Hilton Mooresville marks Maya Hotels' fourth hotel investment in Mooresville in the last 25 years, with a fifth hotel set for completion in the third quarter of this year.