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HOTEL EMPLOYEES NOW have their own day, Sept. 1, thanks to the American Hotel & Lodging Association. AHLA had the date included in the National Day Calendar as part of its effort to increase recruitment of new hospitality workers. National Hotel Employee Day will be celebrated annually to thank hotel employees for their hard work and dedication and recognize the role they play in the nation's travel, tourism and hotel industries, according to AHLA. AHLA's launching of the day is in response to the struggle U.S. hotels are facing to quickly fill more than 120,000 open hotel jobs by offering current and prospective employees higher wages, with better benefits, and more flexibility. "On this inaugural National Hotel Employee Day, we thank America's nearly two million hotel employees. Every day in communities across the nation, hotel employees' service and dedication help facilitate some of Americans' most important life events - from wedding receptions to family reunions and vacations," said Chip Rogers, AHLA president and CEO. "Now is the time to consider one of the more than 200 enriching careers in the hotel industry."

JOBS IN THE hotel industry are projected to exceed overall job market growth in the next five years, according to recent research commissioned by the AHLA Foundation. The foundation has also introduced an interactive dashboard enabling job seekers to explore and compare roles, requirements and compensation within various hospitality careers. The foundation tasked Lightcast, a labor market analytics firm, with providing data on demographic and growth trends crucial for identifying and mapping career pathways within the hotel and lodging industry, the AHLA Foundation said in a statement. With its real-time, proprietary databases and industry parsing capabilities, Lightcast created an interactive dashboard illustrating career pathways in the hotel and lodging industry from 2010 to 2023. "It's an attractive time to enter the hotel industry," said Anna Blue, AHLA Foundation's president. "A key part of our work at AHLA Foundation is supporting the recruitment, retention and advancement of people in our industry. Understanding the entry points where careers begin, where they lead and what paths they take is a critical step to helping find their home in hospitality."

U.S. HOTELS WILL generate $46.71 billion in state and local tax revenue, more than ever before, according to a survey from the American Hotel & Lodging Association and Oxford Economics. Occupancy is expected to continue its recovery, the report said, but challenges remain. Average U.S. hotel occupancy is projected to reach 63.8 percent in 2023, just under 2019's level of 65.9 percent, according to AHLA. However, the labor shortage is expected to continue this year as hotels seek to fill jobs lost in the pandemic. As of December, national average hotel wages were at historic highs of more than $23 an hour and hotel benefits and flexibility are better than ever. Nearly 100,000 hotel jobs are currently open across the nation, according to job search site Indeed. "Hotels are making significant strides toward recovery, supporting millions of good-paying jobs and generating billions in state and local tax revenue in communities across the nation," said Chip Rogers, AHLA president and CEO. "To continue growing, we need to hire more people. Fortunately, there's never been a better time to be a hotel employee, with wages, benefits, flexibility and upward mobility better than ever before."

For Teague Hunter, president and CEO of Hunter Hotel Advisors, buying and selling hotels is a family tradition. He shared that lifetime of experience with Asian Hospitality in the second installment of our Leadership Series interviews with top voices in the industry. Hunter leads the Atlanta-based hotel brokerage founded in 1978 by his father Bob Hunter with his brother Lee Hunter as chief operating officer. Last year, Hunter had its most successful year to date after closing nearly $2.5 billion in sales. In March it will host its 35th Hunter Hotel Conference, which has rebounded to full attendance three years after the COVID-19 pandemic. Teague Hunter also is the host of Teague Talks, a twice weekly series of podcasts offering advice and interviews with other industry heads. In his interview with Asian Hospitality, Hunter discussed his early days in the industry, current trends in the hotel market and the future of his company and its namesake conference. The video of the full interview is now available on our website, and the following includes excerpts from the interview with additional information. Rise up early in the morning Hunter said his first hotel job was as a bellhop in the morning shift at the old Holiday Inn Crowne Plaza Powers Ferry in Marietta, Georgia. It was quiet, but instructive. "I ran around and helped everybody with everything and learned the business," he said. His experience in hospitality, however, began at a much earlier age. He was 5 years old when Bob Hunter started his business. Teague Hunter recalled stories of childhood trips to the beach, during which he would tour hotels with his father along the way. After graduating college, Hunter worked as a financial advisor for Merrill Lynch and held a position with IBM before he realized that was not what he wanted to do with his life.

Nearly six months after opening its doors, the Aloft Mooresville in Mooresville, North Carolina, made it official. Maya Hotels, led by co-founders J.D. Deva and Baldev Thakor, held its grand opening for the property on May 28. Local officials, including Mayor Miles Atkins, Mayor Pro Tem Lisa Qualls, Commissioner Thurman Houston, and Commissioner Gary West, attended the event at the 128-room hotel that actually opened in December. There was live music and special cocktails at the hotel bar. "Our first hotel in Mooresville was over 25 years ago and our belief in the potential of this area has not wavered since. The Aloft Mooresville is our fifth hotel investment in this town, and we could not be more excited," said Deva, CEO of Maya Hotels The hotel provided 50 new jobs for the area. "This celebration is the culmination of a very long and rewarding journey," said Thakor, vice president. "We feel that this brand is a perfectly unique addition to Mooresville, offering an upscale venue for guests and members of the community to have fun and unwind."

MORE THAN EIGHT in ten hotels in the U.S. experienced difficulties in operations due to supply chain disruptions, according to a survey. Nearly three in four hotel operators say the disruptions are negatively impacting their business revenue. The American Hotel & Lodging Association conducted the survey among more than 500 AHLA members during Nov. 8 to 22. More than half, 52 percent, of respondents said that the problem became worse over the past three months, and 74 percent said supply chain issues are having a negative impact on business revenue. The impact on operations could have repercussions for employment, underscoring the need for targeted federal relief for hotel employees, such as the Save Hotel Jobs Act, according to AHLA. "Hotels have a complex supply chain that requires regular procurement of a wide range of goods and services each day. And whether it's production backups or shipping delays, supply chain disruptions are compounding hotels' existing problems and increasing operating costs during an already tough time," said Chip Rogers, president and CEO of AHLA. "This survey highlights just how widespread these challenges are for hoteliers. That's why now is the time for Congress to pass the Save Hotel Jobs Act, so hotel employees can get the relief they need during these difficult times."

THE AMERICAN HOTEL and Lodging Association relaunched its "Hospitality is Working" campaign to highlight hotels' commitment to workforce, guests and communities, according to a statement. The campaign aims to reengage travelers and showcase the economic and community benefits hotels provide in neighborhoods across the U.S. As more Americans begin to travel, the initiative will highlight the broad range of benefits hotels provide the communities they serve and point out the industry's strong commitment to investing in its workforce, providing quality career opportunities and protecting employees and guests, AHLA said. "In every American city, hotels support employees and their families and serve our communities," said Chip Rogers, AHLA's president and CEO. "Hotels are investing in our workforce to create good jobs that power local economies. We're keeping guests and employees safe. Six in 10 hotels are small businesses, and they're creating opportunities for other small companies to grow and thrive. Hotels also help fund vital government services through local, state and federal taxes. Hotels are a net benefit to the communities we serve, and as we seek to reignite travel, we look forward to growing together."

IN 2020 AND 2021, U.S. hotel operators did a praiseworthy job controlling expenses to offset the significant declines in revenue. Based on data from CBRE's Trends in the Hotel Industry survey of annual operating statements from thousands of properties across the U.S., not only have we seen a reduction in the variable expenses associated with the drop in business volume (i.e., occupied rooms, restaurant covers), but also in cuts among what were previously thought to be fixed expenses. During this time period, insurance costs were out of operators' control. Per the 11th edition of the Uniform System of Accounts for the Lodging Industry (USALI), insurance expenditures are classified as a non-operating expense and reported on the summary operating statement below gross operating profits. The insurance expense line item includes property insurance for building, contents, and business income from all perils, as well as general liability and excess liability insurance. The insurance expense category does not include workers compensation insurance, which is allocated to the operated and undistributed departments. To analyze recent changes in hotel insurance costs, and the factors that influence those changes, we examined the operating statements of 3,156 U.S. hotels that reported insurance expenses for the Trends survey each year from 2015 through 2021 (estimated). The following paragraphs summarize the findings from our analysis.

Matthew Hostetler, chief development officer at Red Roof, has been operating outside his wheelhouse for about 18 years now. In this installment of Asian Hospitality's Leadership Series, he explains how he does it all with a smile on his face. Hostetler was at the Hunter Hotel Conference in March in Atlanta when he took time to talk about his history in the hotel business along with the current status of Red Roof. Topics also included AAHOA's 12 Points of Fair Franchising, the company's preparations for possible economic headwinds this year and the success of Red Roof's newest brand. Same job, different industry In 2002, Hostetler was recruited by Cendant Hotel Group, which is now Wyndham Hotel Group, to conduct franchise sales under Phil Hugh, who was at that time senior vice president for franchise sales. That was when he stepped out of his comfort zone. "I said yes to an opportunity that was way, in sales was not outside of my wheelhouse, but outside of my industry," Hostetler said. "I was in transportation for 15 years before that. So yeah, that definitely outside the wheelhouse." In 2014, he joined Red Roof as the senior vice president of development, again working under Hugh. In 2020, when Hugh left the company, Hostetler became chief development officer. Now he's settled into the job. "I love the hotel business. I love hospitality. I love the people in this business, how they are so entrepreneurial," Hostetler said. But there's also so people oriented as well. That's what attracts talent so much right? Hospitality. Everyone has a smile on their face most of the time."

NEWBOND HOLDINGS HAS acquired Aloft Tampa Downtown in Tampa, Florida, marking its third downtown riverfront hotel investment in the city in 24 months. This takes the company's total to more than 700 hotel rooms and more than 800 ft. of frontage along the Hillsborough River, Newbond said in a statement. Niel Luthra is the founding partner of New York-based Newbond Holdings. The 130-key hotel, located on the Riverwalk, provides both indoor and outdoor amenities, featuring a waterfront pool, gym, corporate meeting and event spaces, as well as a bar and lounge, the statement added. Newbond is planning a comprehensive hotel renovation to include all guestrooms, public areas and the pool deck. "Our third hotel investment in downtown Tampa since 2021 demonstrates our conviction in the long-term Tampa growth story," said Neil Luthra, founding partner of Newbond. "Tampa's robust job and population growth; flourishing convention and tourism business; and continued institutional investment have created one of the strongest real estate and hospitality markets in the country."

THE HOSPITALITY INDUSTRY needs to re-focus its efforts to meet future staffing requirements if it is to increase interest by job seekers, according to consulting firm HVS. At the moment, the hospitality industry is a jobseeker's market and likely to stay that way for the next year or two. Hence, industry leaders should adapt to survive, said Court Williams, CEO of HVS Executive Search in New York in an article titled 'How to Resolve the Current State of Emergency in Hospitality Employment'. Williams stated that "successful recovery from the pandemic will depend on revising every aspect of sourcing, attracting, compensating, incentivizing, and retaining workers." "The hospitality industry has seen a decrease in staff as many people have found alternate career paths as a result of the impacts of COVID-19. Historical talent shortages are being exacerbated by staff quitting in droves as the world returns to work," Williams said in the article. "Now, the onus is on companies to show employees why they should apply for jobs or stay in their current positions."

AAHOA IS CONTINUING its advocacy efforts with new meetings with members of Congress. On Sept. 27, representatives from the association met with Sen. John Hickenlooper, Democrat from Colorado, in Washington at his Capitol Hill office. Hickenlooper, who sits on both the Small Business Committee and the Senate Commerce Committee, met with AAHOA to discuss Small Business Administration loan limit increases as well as fairness and transparency in the franchise industry, according to AAHOA. In Hickenlooper's home state of Colorado, 39.5 percent of all hotels in the state are owned by AAHOA members, comprising 520 hotels and 55,861 rooms, according to a recent study for AAHOA by Oxford Economics. Those hotels provide $5 billion in wages and other compensation, along with approximately 54,490 direct jobs and 101,000 total impact jobs in the state. They provide $8.5 billion in contribution to the state's GDP, and $2.3 billion in federal, state and local taxes along with $201 million in total lodging taxes.

STONEBRIDGE COS. RECENTLY acquired the DoubleTree by Hilton Hotel Las Vegas Airport, marking the Denver-based companies entrée in the Las Vegas market. The company, led by Aly-khan Merali as president and managing partner and founder and CEO Navin Dimond, plans to renovate the 190-room hotel. The DoubleTree, built in 1998, is near both the Harry Reid International Airport and the Las Vegas Strip. The planned renovations will include guest rooms and common areas, with work is anticipated to begin in the second quarter of 2023 and anticipated to end in the fourth quarter of that year. "We are excited to continue our growth with the recent acquisition of the DoubleTree Las Vegas Airport hotel. Our new partnership with TowerBrook Capital Partners and other private investors provides us a tremendous platform for us to achieve our significant growth plans throughout the U.S. and this acquisition is the first of many going forward," said Tom Brinkman, Stonebridge's president and chief operating officer. "Through our growth, we look forward to not only creating new jobs but also providing our team members exciting new opportunities, and we look forward to welcoming our newest team members at the DoubleTree to our Distinguished Hospitality team here at Stonebridge."

NOBLE INVESTMENT GROUP has acquired two hotels in National Landing, a mixed-use development in Arlington, Virginia, near Washington, D.C. The acquisitions come days after the Atlanta-based company, led by Mit Shah as CEO bought two hotels in Savannah, Georgia. The hotels are the 162-room Hampton Inn & Suites National Landing and the 248-room Hilton Garden Inn National Landing. The neighborhoods of Crystal City, Pentagon City and Potomac Yard comprise the National Landing development, which includes of offices, residential, dining, retail, parks, bike paths, and walking trails. "National Landing is home to more than seventeen million square feet of office, a highly skilled workforce of more than 50,000 people, and an affluent residential population. Virginia's largest walkable downtown, National Landing, further benefits from billions of dollars in private and public investments," Noble said in a press release. "Most notably are the $2.5 billion Amazon HQ2 under development, which will create 25,000 new jobs in National Landing, and Virginia Tech's Innovation Campus, which is expected to drive a new era of technology for the greater Washington D.C. area."

VISION HOSPITALITY GROUP recently broke ground on its Embassy Suites by Hilton in Chattanooga, Tennessee. The seven-story 184-suite Embassy Suites will be developed for $54 million and includes rooftop and street-level bars and a coffee area in an open lobby. The project also includes a leasable restaurant space and 5,000 total square feet of meeting space, Vision said in a statement. Vision said it will bring an economic boost to the destination with more than 100 jobs ranging from senior management positions, guest service agents, housekeepers and others. With a construction timeline of approximately two years led by Humphreys and Associates Contractors, LLC, the hotel is expected to open in the summer of 2025. "We are thrilled to begin construction on this project in our hometown of Chattanooga, just steps from our company headquarters," said Mitch Patel, Vision's president and CEO. "This project is our first Embassy Suites hotel, and we know the brand's value-added services are a perfect fit for this location welcoming both corporate and leisure travelers." Embassy Suites by Hilton, one of Hilton's 19 brands. Amenities will include a fitness center and an evening reception. Embassy Suites by Hilton has more than 260 open hotels, with 42 properties under development. The Embassy Suites Chattanooga is one among 15 projects in Vision's development pipeline expected to open in the next two years. The company's portfolio comprises 16 properties in Greater Chattanooga and 41 nationwide, the statement added.

WORKFORCE MANAGEMENT SOFTWARE can help hotels better deal their reduced workforce, according to a white paper from Unifocus. The paper examines the persistent labor shortage in the hotel industry, while outlining strategies for operators to adapt for sustained efficiency and profitability. The white paper, titled 'The hotelier's definitive guide to success amid staffing shortages,' offers strategies for cost control, optimizing staffing, and reducing turnover to create a sustainable and predictable operational framework, Unifocus said in a statement. It gives insights into lessons drawn from the gig economy, strategies for upholding service excellence with fewer available workers, and means to assess the sustained advantages of these approaches. Roughly 92 percent of hotels experiencing staffing shortages despite job growth in the second quarter of 2023, Unifocus said.

THE U.S. ADDED 428,000 jobs in April, keeping the unemployment rate at 3.6 percent, just above the level two years ago, according to the U.S. Department of Labor. However, the leisure and hospitality sector saw some of the slowest growth in job creation. After spiking to 14.7 percent in April 2020 following business closures across the country due to COVID-19, unemployment has declined steadily and is now just a hair above its 3.5 percent rate before the pandemic, the latest jobs report indicates. The number of unemployed people was at 5.9 million in April, not far from where it was in February 2020, new data showed.

THE U.S. DEPARTMENT of Homeland Security will make available more than 64,000 additional H-2B temporary nonagricultural worker visas for fiscal year 2023. The extra visas will help the hotel and travel industries meet continuing labor shortages, according to the U.S. Travel Association. DHS also will issue its normal allotment of 66,000 H-2B visas as well as the 64,716 extra visas. The visas, which permit employers to temporarily hire noncitizens to perform certain labor in the U.S., became available at the beginning of October. Also, the agency created the new Worker Protection Taskforce to make sure the H-2B visa workers are not exploited. "The Department of Homeland Security is moving with unprecedented speed to meet the needs of American businesses," said Alejandro Mayorkas, secretary of Homeland Security. "At a time of record job growth, this full year allocation at the very outset of the fiscal year will ensure that businesses can plan for their peak season labor needs. We also will bolster worker protections to safeguard the integrity of the program from unscrupulous employers who would seek to exploit the workers by paying substandard wages and maintaining unsafe work conditions."

The Restoring Brand USA Act took another step toward passage, clearing the U.S. House Committee on Energy and Commerce. The bill would renew the program aimed at promoting international travel to the U.S. Brand USA has generated $56 billion to the U.S. economy since 2013 and supported more than 45,000 jobs each year, according to Rep. Gus Bilirakis of Florida, a sponsor of the bill. The program is funded by international visitors and private contributions, and the decline in international travel during the COVID-19 pandemic has led to a loss of that funding, Bilirakis said. The bill would direct the Treasury Department to allow this program to access critical resources, funded by foreign traveler visa fees, for the next few years. "The travel and tourism industry was one of the hardest hit sectors during the pandemic. As we seek to restore our way of life and fully recover, we cannot overlook the work that must be done to renew this powerful engine of economic growth for communities across the nation," Bilirakis said. "Brand USA has proven itself as a successful catalyst for spurring tourism to the U.S. We need that catalyst now more than ever to help rebuild the industry and spur job growth. Common sense solutions like this will help boost the economy and help get us moving in the right direction."

TARAN PATEL, MANAGING principal of A-1 Hospitality Group and AAHOA Northwest regional director, has received the 2023 Lodging Operator of the Year award by the Oregon Restaurant & Lodging Association for his outstanding contributions to both the hospitality industry and communities. "Oregon's hospitality industry is filled with remarkable, passionate people who go above and beyond on a daily basis because they love what they do," said Jason Brandt, ORLA president and CEO. "These recipients represent not only some of our industry's most dedicated leaders and advocates, but also the exemplary service that sets the high standard for the entire industry to achieve." Following the completion of his MBA in 2015, Taran began working in operations and development, contributing to the company culture established by his parents. Under his leadership, A-1 Hospitality Group's hotels not only offered crucial assistance to their communities during the pandemic but also stayed operational, safeguarding job stability for their team members and enabling them to provide for their families during challenging times.