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HILTON HOTELS & RESORTS retained its title as the world's most valuable hotel brand for the ninth consecutive year, while Hyatt Hotels Corp. secured the second spot again, according to the latest data from Brand Finance. Meanwhile, India's Taj Hotels is the world's second-fastest-growing brand, primarily due to revenue growth and improved brand strength. Hilton's brand value is estimated at $11.6 billion in the Brand Finance Global 500 2024 ranking. Hyatt holds a value of $6 billion, and Taj increased its brand value by 45 percent to $545 million, Brand Finance said in a statement. "Many top hotel brands have struggled to grow their brand value as robustly as in the years leading up to 2020, and the Brand Finance Hotels 2024 ranking shows that these challenges are ongoing as the industry recovers," said Henry Farr, Brand Finance's associate director. "Despite an uptick in travel and hotel demand, the actual growth hasn't matched expectations, resulting in slight declines or minimal brand value growth for the world's leading hotel brands."

AAHOA PAST CHAIRMAN Manhar P. "MP" Rama passed away Sunday at age 74. Rama was a co-founder with his brothers of JHM Hotels that later became Auro Hotels in Greenville, South Carolina. Rama was born in Africa and raised in India, according to Auro Hotels. He completed high school in Gurukul Supa, Navsari, and graduated from M.S. University of Baroda with a degree in civil engineering. In 1973, he came to the U.S. and attended California State Polytechnic University in Pomona, California, where he earned a master's degree in engineering. He worked with the city of Pomona before entering the hotel business. "In the teachings of Sri Aurobindo, we learn that life is a journey of the soul, and my brother, M.P., lived this journey with unwavering devotion, love, and integrity," said HP Rama, Founder of JHM/Auro Hotels. "His contributions to our family and the hospitality industry are immeasurable. We will honor his memory by continuing to embody the values he held dear. M.P.'s spirit will remain a guiding light for all of us."

U.S. HOTELS ADDED 700 jobs to their payrolls in June, according to the latest government data, but the nationwide workforce shortage continues to make it difficult for hotels to fill open positions, according to the American Hotel and Lodging Association. Total hotel employment stands at about 1.92 million, according to the Bureau of Labor Statistics, which is more than 196,000 fewer workers than in February 2020, reflecting a scarcity of available employees. Bureau of Labor Statistics also revised down the total number of hotel jobs in the country, which eliminated job gains for the industry that were reported in prior months, AHLA said in a statement. "Halfway through 2024, the hotel industry is behind where it needs to be when it comes to hiring staff, despite near-record high wages and expanding workplace benefits and flexibility," said Kevin Carey, AHLA's interim president and CEO. "The reason is the nationwide workforce shortage, which is preventing hoteliers from meeting their full potential as demand for travel remains strong. Both Congress and the administration can provide relief to our members, many of whom are small business owners, and AHLA will continue to call for action to expand the pool of available workers."

THE 12TH EDITION of Uniform System of Accounts for the Lodging Industry is now launched. Hospitality Financial and Technology Professionals published the revised edition, overseen by the Global Finance Committee and jointly sponsored by the American Hotel & Lodging Association and HFTP. The publication added financial and operating changes, a sustainability section, and a section specific to all-inclusive hotels, with an adoption date of Jan. 1, 2026. The GFC comprises global financial leaders from AHLA's financial management committee and HFTP members representing the most prominent global hotel brands, operators, owners, and other industry authorities, AHLA said in a statement. "The USALI has long been the compass guiding financial and operational reporting in hospitality," said Gina Tallarico, GFC co-chair and Hyatt's global head of acquisition integration. "This update signifies GFC's commitment to globalization, sustainability, and informed decision-making. With this 12th Revised Edition, we're excited to introduce a new all-inclusive reporting section - an initial step toward standardization and benchmarking capability in this rapidly -growing segment."

FUNERAL SERVICES ARE planned for Saturday in Orlando for Manhar P. "MP" Rama, AAHOA past chairman and co-founder of Greenville, South Carolina-based Auro Hotels. Friends, family and colleagues are remembering Rama, who passed away Sunday at age 74, as a man with a big heart. The funeral is planned for 11 a.m. at Faith Assembly on Curry Ford Road. The family asks that, in lieu of flowers, gifts be made to the Mandala Foundation Inc. at 9036 Mayfair Pointe Drive, Orlando, FL 32827. Rama was born in Africa and raised in India, according to Auro Hotels. He completed high school in Gurukul Supa, Navsari, and graduated from M.S. University of Baroda with a degree in civil engineering. In 1973, he came to the U.S. and attended California State Polytechnic University in Pomona, California, where he earned a master's degree in engineering. He worked with the city of Pomona before entering the hotel business.

THE FIRST PROPERTY representing Wyndham Hotels & Resorts' ECHO Suites Extended Stay by Wyndham brand opened recently in Spartanburg, South Carolina. Among the attendees at the grand opening, along with executives from Wyndham and more, were the first two Indo American developers who are building upcoming ECHO hotels. Wyndham also brought on Mandeep Singh as vice president for extended stay operations, overseeing ECHO Suites and the new Waterwalk Extended Stay by Wyndham brands. Singh has a more than 20-year background in extended-stay hotels, corporate housing, serviced apartments and multi-family properties. The 124-room ECHO Spartanburg is owned by Cox Universal Group, led by Philip Cox as co-CEO and co-founder and is managed by Sandpiper Hospitality. The prototype for the all new-construction brand is designed to fit on less than two acres at 50,000 square-feet, 79 percent of which is designed for generating revenue.

AAHOA IS OFFERING a free educational webinar, "Essential Training for Hotel Owners: Managing Guest Misconduct and Ensuring Safety," on July 17. The initiative follows the death of an AAHOA member after a confrontation with a guest who was asked to leave the property, AAHOA said in a statement. The association emphasized that hoteliers should assess the risks of handling confrontational situations independently and involve law enforcement when faced with potentially volatile encounters to ensure personal safety. Hemant Mistry, a 59-year-old hotel owner from Oklahoma City, was killed last month at his property.

PRICES FOR TRAVEL goods and services decreased by 1.4 percent in June for the second consecutive month, outpacing the overall economy's 0.1 percent decline, according to the latest Consumer Price Index data from the U.S. Travel Association. The Travel Price Index indicated that lower hotel, airline, and gas prices were the primary contributors to the sector's significant price reduction. In contrast, the broader economy experienced its first monthly price decline since 2020, USTA said in a statement. "Now is the time for the travel industry to boost volume," said Geoff Freeman, USTA's president and CEO. "We've already seen travelers take advantage, with eight of the 10 busiest days in TSA's history occurring in 2024. It's essential that the industry is equipped with the right funding, resources and technology - coupled with sustained government focus - to meet an increase in demand."

NEW YORK CITY Council members recently introduced a bill requiring hotels to obtain additional licenses to operate in the city. However, the American Hotel & Lodging Association called the bill "destructive," warning it would permanently alter hotel operations and threaten thousands of jobs in the city. The bill's sponsors claim it addresses several issues, including prohibiting hotels from using subcontractors for core functions, adopting minimum hygiene standards and committing to policies to prevent prostitution and human trafficking. AHLA urged the council to slow down on the proposed licenses, noting they would decimate the hospitality economy. "This abrupt and destructive bill would permanently alter how hotels operate and threaten the jobs of thousands of New Yorkers," said Kevin Carey, AHLA's interim president and CEO. "If it becomes law, thousands of hotel jobs could be lost, hotels will shutter, and New York City's economy - especially small business retailers, restaurants, and other hotel service providers - will suffer substantially."

A TOTAL OF 347 mergers and acquisitions, private equity and venture financing deals were reported in the global travel and tourism sector during the first half of 2024, according to GlobalData, a data and analytics company. That is a 12.6 percent year-over-year decline from the 397 deals in the same period of the previous year. North America saw a 31.7 percent year-over-year decrease in deal volume, while the U.S. experienced a 31.5 percent decline in the first half of 2024 compared to the same period the previous year, GlobalData said in a statement. "Even though there was a decline globally due to a dent in deal-making sentiments, the trend was a mixed bag across different markets and regions, with some countries contributing to the decline while some experienced improved activity," said Aurojyoti Bose, GlobalData's lead analyst. "And the same was the case for the deal types under coverage."

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