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THE AHLA FOUNDATION has introduced a scholarship application platform for U.S. hospitality students. The platform features a built-in eligibility assessment tool, ensuring students can easily access all qualifying foundation-hosted opportunities. Meanwhile, the foundation, supported by individual donors and corporations, has contributed almost $17 million to eligible students across the U.S. to date. "The AHLA Foundation has been committed to supporting hospitality students for 70 years," said Anna Blue, AHLA Foundation president. "Increasing access to resources and opportunities is a critical investment in the future talent of our industry." The new system will allow students to apply for multiple scholarship opportunities in one application, the AHLA foundation said in a statement. This new portal allows AHLA Foundation to manage eight other scholarship opportunities as well:

Jessica Janis, director and practice leader for hospitality at Corning Optical Communications LLC, is appointed the new honorary trustee of the AHLA Foundation. Janis will now serve as a member on its board of trustees, AHLA Foundation said in a statement. "Jess and Corning have long been passionate advocates and supporters of the AHLA Foundation and our work," said Anna Blue, president of AHLA Foundation. "We are thrilled to welcome her to our dedicated group of Trustees, steadfastly committed not only to the growth of our industry but also to the success of its people." "It's an honor to contribute to an organization shaping the future of hospitality, empowering the industry's next wave of leaders," said Janis. "At Corning, it's my privilege to help drive transformation in the hospitality sector through cutting-edge connectivity. With the AHLA Foundation, I anticipate collaborating with fellow Trustees to enhance educational opportunities, support research, and promote diversity-ensuring a vibrant and inclusive hospitality industry."

Steven Okuley is now the senior vice president for conferences and events at the American Hotel & Lodging Association. He will lead a team focused on creating and executing events for the association and the AHLA Foundation, AHLA said in a statement. "As the leading organization representing every segment of the hotel industry, AHLA plays an important role in bringing together hoteliers, vendors, and other stakeholders to network, learn, and make deals that create jobs and prosperity," said Kevin Carey, AHLA's interim president and CEO. "Steven's experience in planning and executing industry events will help us grow our lineup of conferences, which are key to our membership value proposition and support our advocacy and charitable work." Before joining AHLA, Okuley was director of B2B customer engagement and communication at American Airlines, overseeing global sales and distribution tradeshows, internal meetings, customer events, sales incentives and advisory boards. He also served as director of global meetings and events for Starwood Hotels & Resorts.

THE AMERICAN HOTEL & Lodging Association convened hotel and sustainability leaders in Washington for the second annual "Responsible Stay Summit" on Feb. 28, reaffirming the industry's dedication to environmental sustainability. The summit was part of AHLA's 2022 Responsible Stay initiative and focused on energy efficiency, waste reduction, water conservation, and responsible sourcing, AHLA said in a statement. The summit addressed environmental, social, and governance strategies, federal energy policy, and green financing, while offering crucial support to hoteliers in their sustainability efforts, the statement added. This year's summit featured two announcements: AHLA and the Hotel Association of Canada unveiled a partnership to oversee the Green Key Global sustainability certification program in the U.S. and Canada starting April 1. Additionally, AHLA and Procure Impact launched a Dignity of Work Pledge, aiming to generate 100,000 hours of paid employment for underserved populations, thereby promoting responsible sourcing practices.

DIRECTV HOSPITLITY AND the American Hotel & Lodging Association recently signed a multiyear agreement establishing DirecTV as the association's Gold Partner. The partnership combines DirecTV's resources with AHLA's network to support initiatives and advocacy efforts addressing issues in the hospitality industry, DirecTV and AHLA said in a joint statement. "Our collaboration with both AHLA and the AHLA Foundation underscores our commitment to driving positive change and fostering growth and development within the hospitality sector," said Doug Eichler, DirecTV Hospitality's senior vice president. "Working with AHLA presents an exciting opportunity for DirecTV Hospitality as we further contribute to the advancement of the hospitality industry."

Ralph Posner is now AHLA's chief communications officer, while Khristyn Brimmeier has been named chief of staff. Posner will lead AHLA's external communications, including media relations, member communications, and campaign strategy. Brimmeier will serve as a strategic advisor to AHLA CEO Rosanna Maietta, supporting association priorities and key projects, AHLA said in a statement. "Ralph and Khristyn will be invaluable in growing and expanding AHLA's mission-to highlight the importance of the hospitality industry to the American economy in every community we serve," Maietta said. "As we continue doubling down on our efforts to unite and promote the hotel industry, I'm excited about the deep expertise and experience our new team members will bring to service, support, and advocacy." Additionally, Neal Daftary joined the association as vice president of market development for Green Key Global, a sustainability-focused joint venture of AHLA and the Hotel Association of Canada.

THE AMERICAN HOTEL & Lodging Association philanthropy branch AHLA Foundation has launched a trafficking prevention training program for the hotel industry in collaboration with ECPAT-USA and Marriott International to mark the World Day Against Trafficking in Persons observed on July 29, a statement said. The program titled "Recognize and Respond: Addressing Human Trafficking in the Hospitality Industry" was developed by Marriott by partnering with non-profit organizations and survivor experts. It includes learning paths for associates and managers around increased guidance on responding to potential trafficking situations and interacting with potential victims. It is available to the hotel industry through ECPAT-USA's online learning platform for free, the statement said. The new initiative advances the American Hotel & Lodging Association and AHLA Foundation's "No Room for Trafficking" awareness program which raises awareness about human trafficking. "One of No Room for Trafficking's goals is to train every single hotel employee to identify and respond to a potential human trafficking situation. Through this innovative new training, the industry as a whole will be better equipped to help identify and stop cases of human trafficking," said Chip Rogers, president and CEO of AHLA. "We are extremely grateful to Marriott International and leading trafficking prevention partners who are offering this free training with support from the AHLA Foundation."

THE AHLA FOUNDATION recently expanded its travel scholarship program with historically Black colleges and universities supported by a 2023 grant from the Nareit Foundation's Dividends Through Diversity, Equity & Inclusion Giving Campaign. The foundation also announced its 2024 officers and board of trustees, further diversifying the board's representation of industry segments, AHLA Foundation said in a statement. "HBCUs are an incredible, yet underestimated, resource for talent" said AHLA Foundation President Anna Blue. "Travel scholarships are an important tool for fostering inclusion at the earliest stages and help to increase exposure to the different parts of industry, including hotel and lodging REITs." The $85,000 grant from the Nareit Foundation, Nareit's philanthropic arm, will facilitate HBCU students' attendance at REIT- and investment-focused events, including the Hunter: Hotel Investment Conference in March and the NYU International Hospitality Industry Conference in June, the statement said.

THE AHLA FOUNDATION awarded nearly $1 million, approximately $944,000, in scholarships to 369 students enrolled in hospitality programs at 88 colleges and universities nationwide. The foundation has disbursed more than $16 million in scholarships to date, supporting thousands of future industry leaders. It offers two types of scholarships: self-nominated, allowing students from any school to compete for one of eight scholarships, and school-nominated, requiring attendance at one of the foundation's 67 affiliated schools. "Scholarships are an integral part of the foundation's commitment to elevating, educating, and empowering individuals as they pursue careers in the hotel industry," said Anna Blue, AHLA Foundation's president. "These scholarships make it possible for the next generation of leaders to find their place in hospitality." The AHLA Foundation also awarded more than $30,000 to more than 20 students in a pilot freshman scholarship program. Three community colleges-Frederick Community College, Northampton Community College and Valencia College-participated to boost interest and enrollment in their hospitality programs.

KEVIN CAREY, CHIEF operating officer and senior vice president of the American Hotel & Lodging Association, is now president and CEO of AHLA Foundation. He will remain AHLA's chief operating officer while succeeding Anna Blue, who announced her departure in February after two years. The announcement follows the Foundation's Night of a Thousand Stars fundraiser, which gathered more than 400 industry leaders and raised more than $1 million for its initiatives, AHLA said in a statement. "Now more than ever, the foundation's programs and initiatives will play a vital role in advancing the hospitality industry and amplifying opportunities for its people," said Rosanna Maietta, AHLA's president and CEO. "Kevin is one of the industry's most respected and seasoned leaders and a strong advocate of the AHLA Foundation and its team. I couldn't think of a better person to lead the foundation given his experience in designing and securing funding support for broad-based industry initiatives."

THREE MAJOR U.S. hospitality firms have donated $1 million to the No Room for Trafficking Survivors Fund by the American Hotel & Lodging Association Foundation to support human trafficking prevention and survivors, a statement said. The Hyatt Hotels Foundation donated $500,000 to the fund and the G6 Hospitality and Extended Stay America gave a combined $500,000 to the initiative, AHLA said in a statement. The fund supports economic stability for survivors of human trafficking. It also provides advance training and education to prevent human trafficking within the industry. A representative from the Hyatt Hotels Foundation will serve as co-chair of the No Room for Trafficking Advisory Council. "We recognize the potential of human trafficking to intersect with the hospitality industry and believe that one of the best ways the industry can combat the egregious violation of fundamental human rights is through efforts like the AHLA Foundation's No Room for Trafficking Survivors Fund," said Malaika Myers, the Hyatt foundation's chief human resource officer. "The fight against human trafficking has no finish-line, and as an industry we will continue to provide cutting-edge resources and support to ensure we are doing all we can to prevent and respond to human trafficking," said Rosanna Maietta, president and CEO of AHLA Foundation.

The American Hotel & Lodging Association Foundation's third annual "No Room for Trafficking Summit" will take place on July 30, coinciding with the United Nations' World Day Against Trafficking in Persons. The upcoming summit will evaluate the first-year impact of NRFT Survivor Fund grants on nearly 650 human trafficking survivors, AHLA Foundation said in a statement. "In 2022, we launched the NRFT Survivor Fund - a first for the hotel industry - to expand the hotel and lodging industry's efforts to support trafficking survivors," said Anna Blue, AHLA Foundation's president. "Since launching the Survivor Fund, we have grown our total raised to $7.5 million towards our goal of $10 million, and we look forward to awarding $1 million in grants to community-based organizations that support human trafficking survivors at our third annual summit." Last year's NRFT Summit announced the inaugural grantees of the NRFT Survivor Fund, including Safe House Project, BEST, Restore NYC, and the University of Maryland SAFE Center for Human Trafficking Survivors, the statement said. AHLA Foundation also shared data showing the impact of the $500,000 distributed to the four Survivor Grantees.

JOBS IN THE hotel industry are projected to exceed overall job market growth in the next five years, according to recent research commissioned by the AHLA Foundation. The foundation has also introduced an interactive dashboard enabling job seekers to explore and compare roles, requirements and compensation within various hospitality careers. The foundation tasked Lightcast, a labor market analytics firm, with providing data on demographic and growth trends crucial for identifying and mapping career pathways within the hotel and lodging industry, the AHLA Foundation said in a statement. With its real-time, proprietary databases and industry parsing capabilities, Lightcast created an interactive dashboard illustrating career pathways in the hotel and lodging industry from 2010 to 2023. "It's an attractive time to enter the hotel industry," said Anna Blue, AHLA Foundation's president. "A key part of our work at AHLA Foundation is supporting the recruitment, retention and advancement of people in our industry. Understanding the entry points where careers begin, where they lead and what paths they take is a critical step to helping find their home in hospitality."

THE AHLA FOUNDATION recently held its 6th Annual Night of a Thousand Stars awards gala, recognizing leaders in the hotel industry and presenting Mark Hoplamazian, Hyatt Hotels Corp. president and CEO with the third annual Arne Sorenson Social Impact Leadership Award. The event also raised close to $1 million to support AHLA Foundation initiatives. Lina Patel, director of strategic franchise initiatives at Red Roof, also was recognized at the event held during the 2024 America's Lodging Investment Summit at the J.W. Marriott in Los Angeles. Shatterproof, a national nonprofit that promotes addiction treatment, also recognized Hoplamazian during ALIS. "The Night of a Thousand Stars Gala brings our entire industry together to celebrate the work and dedication of the unsung heroes of hospitality-the individuals at the heart of our industry," said Anna Blue, AHLA Foundation president.

KEVIN JACOBS, HILTON's CFO and president of Global Development, is the 2024 chair of the American Hotel & Lodging Association. The association also named new officers, executive committee and board of directors, including Mitch Patel, president and CEO of Vision Hospitality Group, as vice chair. The association also named other new officers, executive committee and board of directors. They include Liam Brown, group president for Marriott International, U.S. and Canada, as secretary/treasurer and Julienne Smith, chief development officer, Americas, for IHG Hotels & Resorts, as the chair of the AHLA Foundation Board of Trustees, AHLA said in a statement. "It's an honor to serve as chair and help build upon AHLA's impressive record of accomplishments on behalf of the hospitality industry nationwide," said Jacobs. "I look forward to helping AHLA advance policies in support of our incredible industry, deliver exceptional member services and communications support, and rally the industry around our shared priorities."

THE AMERICAN HOTEL & Lodging Association launched the "Hospitality Law Database," giving hoteliers quick access to state and local laws affecting hotel operations. The online platform aids hotel owners, managers, HR professionals and lawyers in navigating the changing legal landscape of the hotel industry. The tool tracks laws across all 50 states, the District of Columbia and the top 25 U.S. hotel markets, AHLA said in a statement. "AHLA is laser focused on advocacy in support of legislation to protect and promote the hotel industry," said Kevin Carey, AHLA's interim president and CEO. "AHLA's new Hospitality Law Database is a natural extension of our robust advocacy efforts, giving members easy access to the laws governing operations in the states and key markets where they operate."

THE AMERICAN HOTEL and Lodging Association relaunched its "Hospitality is Working" campaign to highlight hotels' commitment to workforce, guests and communities, according to a statement. The campaign aims to reengage travelers and showcase the economic and community benefits hotels provide in neighborhoods across the U.S. As more Americans begin to travel, the initiative will highlight the broad range of benefits hotels provide the communities they serve and point out the industry's strong commitment to investing in its workforce, providing quality career opportunities and protecting employees and guests, AHLA said. "In every American city, hotels support employees and their families and serve our communities," said Chip Rogers, AHLA's president and CEO. "Hotels are investing in our workforce to create good jobs that power local economies. We're keeping guests and employees safe. Six in 10 hotels are small businesses, and they're creating opportunities for other small companies to grow and thrive. Hotels also help fund vital government services through local, state and federal taxes. Hotels are a net benefit to the communities we serve, and as we seek to reignite travel, we look forward to growing together."

THE "DIGNITY OF Work Pledge," launched by the American Hotel & Lodging Association and Procure Impact, a B2B marketplace for overlooked communities, led 23 hospitality companies to commit more than $7.4 million to create 100,000 hours of paid employment for individuals facing work barriers. The companies are increasing purchases from vendors on Procure Impact's platform and regularly reporting progress on AHLA's Responsible Stay website. "As part of our Responsible Stay initiative, we at AHLA are pleased to support these hospitality companies in caring for guests and uplifting their communities while achieving responsible sourcing and community impact goals," said Kevin Carey, AHLA's interim president and CEO. "The strong participation in the Dignity of Work Pledge reflects the hospitality industry's commitment to compassionate service." Procure Impact connects businesses with products made by U.S. vendors employing overlooked populations, including people with disabilities, refugees, veterans and those affected by poverty, mental health challenges, homelessness, trauma, incarceration and addiction, AHLA said in a statement.

DONALD TRUMP WILL return to the U.S. presidency for a second, non-consecutive term in January, making him the first to do so since Grover Cleveland. Hotel associations such as AAHOA and the American Hotel & Lodging Association were quick to offer congratulations. In September, both groups were in Washington, D.C., to advocate for legislation important to the industry. Some of the proposed legislation that AHLA is supporting include: The Closing the Workforce Gap Act would replace the arbitrary annual cap of 66,000 available H-2B temporary visas with a new, needs-based system. Extending a pass-through tax deduction, 199A, which is set to expire in 2025 and provides tax relief to franchisees and other hotel small businesses. Maintaining the like-kind exchange, section 1031, which allows hoteliers to defer capital gains taxes when they sell one property if they roll the proceeds into the purchase of a larger one. According to AHLA, the exchange helps create new jobs and contributes to economic growth. The Hotel Fees Transparency Act and the No Hidden FEES Act would establish a single and transparent standard for mandatory lodging fee display and an even competitive playing field for hotels, short term rentals, online travel agencies, and metasearch sites.

U.S. HOTELS WILL generate $46.71 billion in state and local tax revenue, more than ever before, according to a survey from the American Hotel & Lodging Association and Oxford Economics. Occupancy is expected to continue its recovery, the report said, but challenges remain. Average U.S. hotel occupancy is projected to reach 63.8 percent in 2023, just under 2019's level of 65.9 percent, according to AHLA. However, the labor shortage is expected to continue this year as hotels seek to fill jobs lost in the pandemic. As of December, national average hotel wages were at historic highs of more than $23 an hour and hotel benefits and flexibility are better than ever. Nearly 100,000 hotel jobs are currently open across the nation, according to job search site Indeed. "Hotels are making significant strides toward recovery, supporting millions of good-paying jobs and generating billions in state and local tax revenue in communities across the nation," said Chip Rogers, AHLA president and CEO. "To continue growing, we need to hire more people. Fortunately, there's never been a better time to be a hotel employee, with wages, benefits, flexibility and upward mobility better than ever before."