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THE AMERICAN HOTEL & Lodging Association and the Hospitality Sales and Marketing Association International Americas have formed a partnership that will more closely align the two associations to benefit their respective members and advance the hospitality industry, AHLA said in a statement. Also, AHLA and its technology committee, HTNG, announced the inaugural AHLA Technology Acceleration Award, a new program to recognize companies that are advancing innovation in hospitality technology. According to the statement, the partnership will create linkages to the industry's sales, marketing, and revenue optimization professionals for AHLA, while expanding HSMAI's organizational reach by aligning it with America's largest hotel association. Under the new agreement, effective April 25, AHLA will provide HSMAI with opportunities to participate in AHLA's On the Road events, and HSMAI will promote the events to its members and local chapters. AHLA and HSMAI will also promote each other's events, campaigns, and education and certification programs, and have reciprocal participation in distribution-focused committees. As per the agreement, AHLA and HSMAI will further explore opportunities to align the work of both organizations' foundations to address industry-wide initiatives on workforce and promoting Diversity, Equity and Inclusion. AHLA and HSMAI leadership will meet regularly to discuss and coordinate key strategic industry issues and shared objectives, the agreement noted. AHLA said the AHLA-HSMAI partnership expands upon a relationship the two organizations started early last year, when HSMAI became a content partner for AHLA's On The Road state hotel conference series, offering innovative and exclusive revenue generation insights at On The Road events.

Steven Okuley is now the senior vice president for conferences and events at the American Hotel & Lodging Association. He will lead a team focused on creating and executing events for the association and the AHLA Foundation, AHLA said in a statement. "As the leading organization representing every segment of the hotel industry, AHLA plays an important role in bringing together hoteliers, vendors, and other stakeholders to network, learn, and make deals that create jobs and prosperity," said Kevin Carey, AHLA's interim president and CEO. "Steven's experience in planning and executing industry events will help us grow our lineup of conferences, which are key to our membership value proposition and support our advocacy and charitable work." Before joining AHLA, Okuley was director of B2B customer engagement and communication at American Airlines, overseeing global sales and distribution tradeshows, internal meetings, customer events, sales incentives and advisory boards. He also served as director of global meetings and events for Starwood Hotels & Resorts.

THE AMERICAN HOTEL & Lodging Association has announced the dates, cities, and registration information for its "On the Road" State Hotel Conferences for 17 states in 2023. The conferences will provide hoteliers, suppliers, and service providers opportunities to connect with their peers as well as hospitality and policy leaders to learn about the latest news and information affecting the hotel and lodging industry, AHLA said in a statement. Anyone who works in the hotel industry can attend these half-day, free events, it added. "AHLA's 'On The Road' State Hotel Conferences are designed to help local hoteliers connect with their peers, gain insights on national and local market business performance trends and learn from top hospitality leaders, service providers and policy experts," said Chip Rogers, AHLA president and CEO. "The events are also a vital tool to help AHLA build coalitions, grow our grassroots network and rally hoteliers around the industry's goals and initiatives. We are excited to bring AHLA's successful On The Road State Hotel Conference series to a record number of cities in 2023." AHLA will host these conferences in partnership with its state or city lodging association partners. Since starting with four events in 2021, AHLA's On The Road State Hotel Conferences have brought together thousands of hoteliers in cities across the nation. Last year, 11 events were held.

THE AHLA FOUNDATION recently expanded its travel scholarship program with historically Black colleges and universities supported by a 2023 grant from the Nareit Foundation's Dividends Through Diversity, Equity & Inclusion Giving Campaign. The foundation also announced its 2024 officers and board of trustees, further diversifying the board's representation of industry segments, AHLA Foundation said in a statement. "HBCUs are an incredible, yet underestimated, resource for talent" said AHLA Foundation President Anna Blue. "Travel scholarships are an important tool for fostering inclusion at the earliest stages and help to increase exposure to the different parts of industry, including hotel and lodging REITs." The $85,000 grant from the Nareit Foundation, Nareit's philanthropic arm, will facilitate HBCU students' attendance at REIT- and investment-focused events, including the Hunter: Hotel Investment Conference in March and the NYU International Hospitality Industry Conference in June, the statement said.