Group items tagged

\n"The Great Outdoors arose out of ideas developed from the Free Range Network's Less is a Four Letter Word initiative. We had to solve the basic problem of communicating the need for change encapsulated in the question, "in a world of excess consumption and luxury, how do you develop a means of teaching people to live simply?" It's actually quite difficult to communicate these ideas because they represent such a divergent view of the world from the view that dominates our lives today - that more is better. To find a suitable means to deliver this message in a clear and unambiguous way we've had to be quite inventive in designing a format to get the points across, and after much deliberation we hit upon a quite novel approach - \nwe go camping!"