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Molly Brookshire

Honda bets big on small Vezel crossover, eyes turbo for U.S. - 0 views

  • The Vezel -- a small crossover based on Honda’s redesigned Fit subcompact -- goes on sale
  • in the United States in the second half of 2014
  • rivals as the Mazda CX-5, Nissan Juke and Subaru XV Crosstrek
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  • Vezel is the car’s Japan-market name. The U.S. name will be announced later, Honda said today.
  • In the United States, Juke sales have climbed 4 percent this year and Mazda CX-5 demand has surged 95 percent. Sales of the new Subaru XV Crosstrek have totaled 48,216, while Buick Encore sales are 29,195.
  • Honda plans to source all U.S. Vezels from its new plant in Mexico
  • A spokesman said Honda wants to establish the gasoline version in the market before deciding on whether to add a hybrid option to the lineup
  • Honda is also banking on the vehicle to fuel a big surge in U.S. sales. Honda built the new plant in Mexico with capacity of 200,000 units just to make the crossover and the Fit hatchback. More than half of the plant’s capacity will be devoted to the crossover, says Ito.
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