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'15 Genesis is worthy of premium label - 0 views

www.autonews.com/...sis-is-worthy-of-premium-label 2015MY Hyundai-Genesis
shared by Molly Brookshire on 29 Apr 14 - No Cached
  • the Genesis will help Hyundai continue its so-called intercept strategy.
  • If you think about Lexus in 1989, most of their customers came out of nonluxury products," O'Brien explains. "They were customers that were on their way to a German manufacturer, but they were intercepted with a better value and a better product. We're basically in that mode now."
  • Hyundai considers the Genesis' main competitors to be the Lexus GS, Cadillac CTS and Mercedes E class.
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  • Mid-sized luxury sedans from Mercedes, BMW and Audi still have the edge, but the 2015 Genesis takes a big whack at their advantage.
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Big chipmakers struggle to connect with automakers - 0 views

www.autonews.com/...gle-to-connect-with-automakers chips intel intelligent vehicles integrated Hyundai Genesis
shared by Molly Brookshire on 01 Jul 14 - No Cached
  • Consider the new 2015 Hyundai Genesis, a luxury sedan brimming with semiconductors that handle everything from automatic braking and lane-keeping sensors to blind-spot detection. Other chips enable the car to open the trunk when it senses the owner’s arms are full, and to sniff for carbon dioxide to decide if the cabin needs more fresh air
  • While the Genesis represents the forefront of the auto industry’s use of chips, only a handful of the vehicle’s thousands of semiconductors is provided by Intel. Qualcomm and NVIDIA don’t even make the list.
  • The main hurdle is the industry’s safety and reliability standards, which far exceed those for computers or phones. Instead, most of the electronic components are provided by longtime suppliers, like Freescale Semiconductor Ltd., Renesas Electronics Corp. and STMicroelectronics NV, which have proven track records.
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  • The market for automotive chips is projected to grow 6.1 percent to $27.9 billion this year, according to IHS Corp. Within that business, sales of chips for automated driver-assistance systems, or ADAS, will increase an average of 13 percent a year through 2020, making it the fastest-growing area.
  • Intel, Qualcomm and NVIDIA, which make some of the fastest processors available. All three say they’ve got products in the market or coming that meet the most stringent automotive requirements.
  • NVIDIA said its processors are now powerful enough that they can be partitioned -- devoting part to functions that must work no matter what, and others to information and entertainment, where hiccups are less dangerous.
  • Qualcomm
  • has won the majority of orders to add the latest wireless modems into cars, and expects that by 2017 as many as 60 percent of cars will have cellular connections.
  • It all comes from the cloud,” Singh said. “Otherwise you have to put terabytes of data into the car’s trunk.”
  • Top-of-the line Audi models use more than 6,000 semiconductors.
  • “Make no mistake -- my objective is to drive this into volume, not just luxury German vehicles,” said Elliot Garbus, Intel’s vice president of automotive. “We need to drive it into entry-level vehicles.”
  • Intel is aiming to win more orders by offering carmakers whole systems -- software and computers built on its chips -- that it says can cut the time and cost it takes to build features into cars. New functions such as tracking eye movement to monitor a driver’s attention will require faster processing, he said.
  • Qualcomm
  • is working on chipsets that provide multiple functions for cars, including cellular connections, and expects that to be the basis for an expansion of its revenue in the industry
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Mercedes-Benz's autonomous driving features dominate the industry -- and will for years - 0 views

www.autonews.com/...ures-dominate-the-industry-and Mercedes driver assist
shared by Molly Brookshire on 04 Aug 14 - No Cached
  • When Mercedes-Benz debuted its new Intelligent Drive package of safety and driving-assistance systems last fall, it raised the bar for the rest of the industry.
  • The features on the 2014 S-class sedan are the most advanced in a production vehicle. And Mercedes-Benz appears likely to stay ahead of the competition for several years.
  • When the S class debuted, I'd say they had a 30-month lead on the competition in terms of technology deployment,"
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  • "This skips a whole generation of S class -- it went into the future. It is 70 percent autonomous driving."
  • Available first on the S-class sedan as a $2,800 option, Intelligent Drive also is offered on the re-engineered 2014 E-class lineup. Much of the technology will trickle down to the redesigned 2015 C-class sedan that goes on sale in the fall. Some features are even available on the smaller B-class Electric Drive that went on sale last month.
  • The take rate on Intelligent Drive for the S-class sedan is 50 percent. It falls to 15 percent for the E class.
  • For Mercedes, having this edge is a competitive weapon in the luxury segment, where quality, gadgets and horsepower are no longer significant differentiators.
  • Hyundai with its new Genesis is the closest but the competition is probably three years behind
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