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THE BIDEN ADMINISTRATION'S new National Travel and Tourism Strategy sets a 5-year goal of attracting 90 million international visitors to the U.S. each year. Two major associations in the U.S. hospitality industry applauded the strategy as a step forward in restoring the travel industry. The new tourism strategy aims to support broad-based economic growth in the travel and tourism industry across the U.S. AAHOA thanked the U.S. Department of Commerce Secretary Gina Raimondo and the Tourism Policy Council for their continued leadership and support. "[An expected] 90 million international visitors will drive strong economic growth," said Laura Lee Blake, president and CEO, AAHOA. "The $279 billion in annual estimated spending by these visitors will help not only the hotel and hospitality industry, but also the entire American economy. We commend Secretary Raimondo's new National Travel and Tourism Strategy, and welcome her efforts to aggressively rebuild U.S. travel and tourism."

THE U.S. TRAVEL Association and Tourism Diversity Matters formed a new strategic partnership to focus on issues related to diversity, equity and inclusion (DEI), a statement from USTA said. The partnership will provide USTA more access to Tourism Diversity Matters' subject matter expertise, research and resources. Founded in 2021, Tourism Diversity Matters addresses blind spots in ethnic disparities within the tourism and events industries. It will provide these industry leaders with resources and tactics to develop more effective DEI strategies to engage, recruit and retain a diverse workforce. DEI is a core priority of USTA, the association said in a statement, and is committed to having a vital role in affecting lasting change and supporting the development of industry-wide DEI plans. The partnership will advance workforce development issues and federal policy initiatives that support travel's recovery, the statement added. "USTA has a clear vision: in working closely with Tourism Diversity Matters, we aim to help the travel sector achieve a truly diverse, equitable and inclusive industry for all," said Roger Dow, USTA's president and CEO and a board member of Tourism Diversity Matters. "Aligning with Tourism Diversity Matters is a great step toward this pursuit that will enrich USTA's membership for years to come."

Tourism Queensland is the most progressive destination management organisation in Australia. This company features is a wealth of tourism news, research and information, making it a central point for interested in the business of tourism.

A road less taken and much desired- sustainable eco-tourism is the call of the day! As Mount Everest is getting overcrowded & polluted, it is time to check out some of these gorgeous destinations in nature's lap. This New Year, take a few steps off the beaten track while Garnering Green Vibes at Eco Tourism Destinations in India.

PUNEET CHHATWAL, MANAGING director and CEO of Indian Hotels Company Limited, the owner of Taj Hotels, has been appointed as the new chairman of the Federation of Associations in Indian Tourism & Hospitality. He succeeds ITC executive director Nakul Anand, who retired this week, FAITH said in a statement. Several national tourism and hotel associations, including the National Associations of Tour Operators, travel agents, hotels, transport operators, conventions & exhibition operators, and restaurants and tourism attractions, are members of FAITH. "With the backing of all members, my commitment is to develop this into a focused policy advocacy organization addressing issues in the tourism and hospitality industry, continuing the legacy established by Anand," said Chhatwal.

THE RECENTLY PASSED federal $1.7 trillion omnibus spending bill contains important gains for the travel and hospitality industries, according to several advocacy groups. That includes the Omnibus Travel and Tourism Act and the creation of a position in the Department of Commerce to coordinate travel and tourism industry strategy. AAHOA, the American Hotel & Lodging Association and the U.S. Travel Association all welcomed the passage of the spending bill that was signed into law by President Biden on Dec. 23. All cited the OTTA legislation created by U.S. Sens. Jacky Rosen, Democrat of Nevada, and Republic Roger Wicker of Mississippi through the Senate Committee on Commerce, Science, and Transportation. What is the OTTA? The elements of the OTTA include the Visit America Act, which authorizes the creation of the new position in the DOC. The new assistant secretary would coordinate a strategy across multiple federal agencies to increase travel and tourism nationwide through annual goals and recommendations. "This means the industry will finally have a seat at the policy table after decades of advocating for this to occur," said Laura Lee Blake, AAHOA president and CEO, in LinkedIn.com post.

THE G20 NEW Delhi Leaders' Declaration underscores tourism's role in promoting sustainable social and economic development, the World Tourism Organization of the United Nations said in a statement. The G20 economies' meeting on Sept. 9 to 10 acknowledged the potential for constructing a future through development models that implement sustainable, inclusive, and equitable transitions globally, ensuring no one is left behind. The high-level discussions concluded with the launch of the Leaders' Declaration, a set of agreed-upon aims for advancing development and prosperity, the statement added. The statement recognizes tourism for its "pivotal" role in driving the achievement of the sustainable development goals and the wider 2030 Agenda for Sustainable Development.

India and Japan have recently signed a Memorandum of Understanding (MoU) in the recently held Tourism event in New Delhi. This will further increase the tourist inflow from Japan to India.

Jennifer Stilwell is the new vice president of marketing for auroHOTELS, led by D.J. Rama as president and CEO. Previously, she served as chief marketing officer for VisitGreenvilleSC, the destination marketing organization for Greenville, South Carolina, where auroHOTELS is based. Prior to VisitGreenvilleSC, Stilwell led tourism brand marketing for Leslie Advertising, handling accounts such as the South Carolina Department of Parks, Recreation & Tourism. She also worked for New York ad agency Warren/Kremer representing NYCVB, Four Seasons Hotels & Resorts, La Cabana in Aruba and Club Med. A native of New Jersey, Stilwell graduated from Rollins College. While at VisitGreenvilleSC, where she also served as executive vice president and chief strategic officer, she directed and launched the "yeahTHATgreenville" rebranding campaign for the city.

Recently during Travel and Tourism Fair which was held at Bangalore, the best stall award has been awarded to GOA. The stall of Goa was designed in classic Goan Architecture which attracts the eye of members of trade and general public.

MALDIVES, INDIA'S NEIGHBOR with a tourism-dependent economy, faced a social media backlash at the start of the New Year after Maldivian government officials made disparaging comments about India in social media, following Indian Prime Minister Narendra Modi's recent Lakshadweep trip. In response, several celebrities and social media users launched the #BoycottMaldives, #ChaloLakshadweep campaigns, which are trending among Indians. Meanwhile, the Maldivian government suspended three deputy ministers in the Ministry of Youth Affairs-Maryam Shiuna, Malsha Shareef, and Mahzoom Majid-for making the remarks about India and Modi. "For those who wish to embrace the adventurer in them, Lakshadweep has to be on your list. During my stay, I also tried snorkelling - what an exhilarating experience it was!" Modi posted on X, accompanying the post with pictures.

Australian tourism is in a strong position having recently broken records for the number of visitors entering the country. According to the latest assessment by the Tourism & Transport Forum (TTF) of the numbers submitted by the Australian Bureau of Statistics (ABS); for the first time there have been more than six million Australian visas issued in the duration of a year.

Toours.com was founded in 2014 with a vision to help local tourism industry. Toours.com is our humble attempt to unleash tourism at every corner in the world. It is quite a selfish venture as we are doing this because we want to experience the world like never before.Every place in the world has its own unique colors and flavors and we are tirelessly working to preserve these beautiful little things. Our mission is to uncover the beauty that our world has to offer and to make it accessible to everyone on this planet because we believe that it is everyone's birth right. We are also striving to create new colors unique to each place to make us feel blessed just because we are on this wonderful planet.

"A home where you treat your friends like family and your family like friends" A homestay is similar in concept to that of a bed and breakfast. Guests stay here just like they live in their homes. Nowadays, most of the homestays provide their guests with just as much comfort as any decent hotel. Homestays are considered to be more spacious because you get access not just the room but common areas of the house as well. Interestingly, there are no hidden costs which makes it a more cost-effective option. We get a plethora of options if you can put a hand on cooking as there is direct access to the kitchen or kitchenette. This is like a heaven for travelers who only eat home-made food. Listings, especially on Eden Homestay, are relatively economical than majority of hotels when compared head to head inclusive of their business and tourism appeal. Experienced voyagers may likewise prefer homestays during their scheduled trip. Length of stay changes from one night to a month or can be extended for even a longer period. Hosts are open to welcoming and give an agreeable, present-day home understanding. Eden Homestay Our platform offers a wide range of stay options enabled with essential facilities and amenities to meet the industry standards for travelers looking for local culture and lifestyle, home-prepared nourishment, experience an alternate accommodation which they can experience with bliss. Recommended homestays on our platform will have the "Featured" badge that will have the highest level of eligibility criteria to match even the international guests' expectations. Apart from being traveler-friendly accommodation where guests visit another person's house it also can be referred to as family-friendly accommodation. Our hosts treat their guests as an ultimate priority because "Guest is like a god to us" in our India where there is much happiness for travel and tourism. Homestays like ours are extraordinary for solo female explorers as you'll

WHEN IT COMES to growing hotel revenue, size does not matter. Economy hotels and micro-inventory properties are experiencing one of the biggest booms in recent years, thanks partly to a massive resurgence in small group travel, changing economic trends, and the staying power of global "return to travel". CBRE noted economy and midscale hotels recovered to 2019 performance levels by 2021, and properties with fewer rooms may benefit from lower operating costs when compared to their big-box brethren-though they also tend to have fewer resources with which to hire revenue professionals. Revenue managers are driving the charge for better operating returns. Many are taking the lessons they learned from their success at larger hotels and applying these truths to the industry's smaller properties. These revenue managers leverage new technology and strategies, options that small hotels with smaller, cross-functional staff haven't fully embraced. However, competition among economy hotels and properties tends to be fierce, requiring new action, especially with recent economic pressures and a downward 2023 RevPAR forecast of 0.2 percent in recent data shared by Tourism Economics . Modern revenue management practices and technology can provide these hotels with many benefits and significant competitive advantages. Small hotels need to avoid the erratic rate shifts of the past and capitalize on new trends as they emerge. By embracing strong revenue management systems and discipline in these properties, operators can realize greater control over a typically inconsistent space. Room Enough for Revenue The most common misconception about revenue management's place in hospitality is that it is the domain of large or full-service hotels. This is simply not the case today. No two hotels are the same, in practice, with key differences always existing between the layout of a property, its location, third-party partnerships, and so on. Every hotel has different r

THE AMERICAN HOTEL & Lodging Association formed a new partnership with the AHLA Foundation, and the International Council on Hotel, Restaurant, and Institutional Education to grow the future workforce of the hotel and hospitality industry. As part of the collaboration, which came into effect on June 13, ICHRIE will distribute AHLA Foundation materials and facilitate access to its membership and communication channels. Besides, they will explore future opportunities to engage hospitality management faculty and students, an AHLA statement said. AHLA will also recruit a larger workforce and promote hospitality career opportunities. "We are thrilled to partner with ICHRIE and its outstanding deans, directors, program leaders and members of the major hospitality universities and schools, and work together on our shared mission to strengthen the hotel industry's talent pipeline," said Chip Rogers, president and CEO of AHLA. "As the global leader in hospitality and tourism education and research, ICHRIE will help maximize our reach to students and educators across the nation. Together, AHLA, the AHLA Foundation, and ICHRIE will ensure that all Americans preparing to the enter the workforce are aware of the multitude of great hospitality career opportunities available to them." AHLA's chief operating officer will serve on ICHRIE's new Industry Council to help facilitate relationships, and both AHLA and the AHLA Foundation will participate in ICHRIE's 75th Anniversary Conference this August in Washington, D.C.

Home to the majestic Taj, Agra lures travellers like moths to a flame. The city beautifully underlines the magnificence of the Mughal empire and still keeps it alive like new.

THE REVPAR OF U.S. hotels is expected to surpass 2019 levels this year, according to the upgraded forecast by STR and Tourism Economics. Still, full recovery may be a couple of years away. ADR and RevPAR for U.S. hotels are forecasted at $14 and $6 higher in 2022 respectively, when compared to 2019, the report presented at the 44th annual NYU International Hospitality Industry Investment Conference stated. However, occupancy in this year is projected to come in under the pre-pandemic comparable. Earlier, the forecast projected nominal RevPAR recovery in 2023. According to the forecast, the major factor in the revised timeline was a plus $11 adjustment in 2022 ADR. But, when adjusted for inflation, full recovery of ADR and RevPAR are not projected until 2024. The report added that central business districts and the top 25 markets are not expected to reach full RevPAR recovery until after 2024.