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THE U.S. TRAVEL Association and Tourism Diversity Matters formed a new strategic partnership to focus on issues related to diversity, equity and inclusion (DEI), a statement from USTA said. The partnership will provide USTA more access to Tourism Diversity Matters' subject matter expertise, research and resources. Founded in 2021, Tourism Diversity Matters addresses blind spots in ethnic disparities within the tourism and events industries. It will provide these industry leaders with resources and tactics to develop more effective DEI strategies to engage, recruit and retain a diverse workforce. DEI is a core priority of USTA, the association said in a statement, and is committed to having a vital role in affecting lasting change and supporting the development of industry-wide DEI plans. The partnership will advance workforce development issues and federal policy initiatives that support travel's recovery, the statement added. "USTA has a clear vision: in working closely with Tourism Diversity Matters, we aim to help the travel sector achieve a truly diverse, equitable and inclusive industry for all," said Roger Dow, USTA's president and CEO and a board member of Tourism Diversity Matters. "Aligning with Tourism Diversity Matters is a great step toward this pursuit that will enrich USTA's membership for years to come."

THE U.S. TRAVEL ASSOCIATION recently launched the Sustainable Travel Coalition to align the travel, transportation and technology sectors to create a more sustainable U.S. travel industry, a statement said. The coalition with nearly 60 member organizations will advise USTA on sustainability issues, opportunities and concerns within the industry. The long-term goals of the coalition include, showcasing innovative technologies and calling attention to the ongoing actions and leadership of travel professionals in the sustainability space, boosting industry goals and commitments to conservation, best practices, waste and emission reductions and both long- and short-term investments. It will also highlight why sustainability matters in the industry and play offense by identifying and promoting proactive policies and defend against harmful policies that slow progress or penalize the industry without progress. A policy committee will monitor regular progress and collaboration.

THE BIDEN ADMINISTRATION'S new National Travel and Tourism Strategy sets a 5-year goal of attracting 90 million international visitors to the U.S. each year. Two major associations in the U.S. hospitality industry applauded the strategy as a step forward in restoring the travel industry. The new tourism strategy aims to support broad-based economic growth in the travel and tourism industry across the U.S. AAHOA thanked the U.S. Department of Commerce Secretary Gina Raimondo and the Tourism Policy Council for their continued leadership and support. "[An expected] 90 million international visitors will drive strong economic growth," said Laura Lee Blake, president and CEO, AAHOA. "The $279 billion in annual estimated spending by these visitors will help not only the hotel and hospitality industry, but also the entire American economy. We commend Secretary Raimondo's new National Travel and Tourism Strategy, and welcome her efforts to aggressively rebuild U.S. travel and tourism."