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AAHOA RECENTLY CHOSE Bookit N Go, a travel tech startup, as its strategic booking partner. The company, led by Aman Mohindra as CEO, will use its advanced online travel platform to drive bookings for AAHOA member hotels, offering the lowest flat commissions, AAHOA and Bookit N Go said in a joint statement. "We look forward to collaborating with Bookit N Go as a strategic booking partner," said Miraj Patel, AAHOA's chairman. "This partnership represents a paradigm shift in how hotel bookings are handled with a focus on putting money back in the pockets of AAHOA Members. This partnership provides a booking engine partner invested in our members' success as we continue to focus on how we can help AAHOA Members save on their bottom lines." The partnership shows Bookit N Go's focus on improving the travel and hospitality sectors, the statement added. By providing AAHOA member hotels with a strategic booking solution, the company aims to drive value and growth for all stakeholders.

THE AMERICAN HOTEL & Lodging Association recently announced three promotions among its leadership team. Kiersten Pearce was promoted to senior vice president for executive and strategic initiatives; Adrienne Weil was promoted to senior vice president for member engagement and services; and Kara Filer was promoted to senior vice president for strategic partnerships and business development. Pearce joined AHLA in 2018 and previously served as its vice president of member engagement and services, according to AHLA. In her new role she will develop industry initiatives that align with AHLA's strategic plan and organizational priorities. She'll also oversee the coordination of the AHLA board of directors, executive committee and associated committees, as well as operational functions, including legal. Weil previously served as AHLA's vice president of strategic partnerships and business development and led efforts to accelerate "non-dues" revenue growth from industry service providers and suppliers. In her new role, she will lead AHLA's membership team and spearhead efforts to optimize AHLA's committees and networks and ensure AHLA's differentiated value proposition remains relevant as member needs evolve.

THE AMERICAN HOTEL & Lodging Association and the Hospitality Sales and Marketing Association International Americas have formed a partnership that will more closely align the two associations to benefit their respective members and advance the hospitality industry, AHLA said in a statement. Also, AHLA and its technology committee, HTNG, announced the inaugural AHLA Technology Acceleration Award, a new program to recognize companies that are advancing innovation in hospitality technology. According to the statement, the partnership will create linkages to the industry's sales, marketing, and revenue optimization professionals for AHLA, while expanding HSMAI's organizational reach by aligning it with America's largest hotel association. Under the new agreement, effective April 25, AHLA will provide HSMAI with opportunities to participate in AHLA's On the Road events, and HSMAI will promote the events to its members and local chapters. AHLA and HSMAI will also promote each other's events, campaigns, and education and certification programs, and have reciprocal participation in distribution-focused committees. As per the agreement, AHLA and HSMAI will further explore opportunities to align the work of both organizations' foundations to address industry-wide initiatives on workforce and promoting Diversity, Equity and Inclusion. AHLA and HSMAI leadership will meet regularly to discuss and coordinate key strategic industry issues and shared objectives, the agreement noted. AHLA said the AHLA-HSMAI partnership expands upon a relationship the two organizations started early last year, when HSMAI became a content partner for AHLA's On The Road state hotel conference series, offering innovative and exclusive revenue generation insights at On The Road events.

HIHOTELS BY HOSPITALITY International has entered into a partnership with the travel app Hopper. With this new partnership, Hopper will have a direct connection with hihotels' five brands namely Scottish Inns, Red Carpet Inn, Master Hosts Inns, Downtowner Inns and Passport Inn. These brands will gain access to Hopper's proprietary suite of fintech products that assist with conversion, repeat purchases and profitability, hihotels' said in a statement. According to the statement, Hopper will help hihotels expand its growing online presence, while retaining its customer base. "This strategic alliance with Hopper is yet another way of providing more revenue opportunities and increased exposure for our franchisees," said Gary Gobin, director of operations at hihotels'. "Hopper, previously known for its flights business, has rapidly expanded into hotels, homes and rental cars in recent years - with hotels currently comprising more than half of the company's travel bookings. We like how they are strongly focused on social media marketing, which will improve exposure of our hotels to younger generations who prefer to spend money on experience, rather than higher-priced accommodations." "At Hopper, we strive to provide the best accommodation offerings in the same place that users are booking the rest of their travel," said Lexi Caron, head of Hotel Marketplace at Hopper. "This partnership brings new direct inventory to the Hopper app, which has been downloaded over 100 million times to date and helps us deliver on our promise to offer customers the best price, selection and inventory available."

THE U.S. TRAVEL Association and Tourism Diversity Matters formed a new strategic partnership to focus on issues related to diversity, equity and inclusion (DEI), a statement from USTA said. The partnership will provide USTA more access to Tourism Diversity Matters' subject matter expertise, research and resources. Founded in 2021, Tourism Diversity Matters addresses blind spots in ethnic disparities within the tourism and events industries. It will provide these industry leaders with resources and tactics to develop more effective DEI strategies to engage, recruit and retain a diverse workforce. DEI is a core priority of USTA, the association said in a statement, and is committed to having a vital role in affecting lasting change and supporting the development of industry-wide DEI plans. The partnership will advance workforce development issues and federal policy initiatives that support travel's recovery, the statement added. "USTA has a clear vision: in working closely with Tourism Diversity Matters, we aim to help the travel sector achieve a truly diverse, equitable and inclusive industry for all," said Roger Dow, USTA's president and CEO and a board member of Tourism Diversity Matters. "Aligning with Tourism Diversity Matters is a great step toward this pursuit that will enrich USTA's membership for years to come."

AAHOA IS JOINING Blackstone Growth LP and affiliated funds in the association's first strategic investment, signing a definitive agreement to acquire a majority stake in M3 LLC, a hospitality accounting software firm. The association claims the deal will significantly benefit its members and the entire hospitality industry. However, the terms of the deal were not disclosed. "AAHOA is excited to make its first strategic investment alongside Blackstone, a move that will significantly benefit our members and the entire hospitality industry," said Miraj Patel, AAHOA's chairman. "This partnership with M3 will bring AAHOA members access to advanced technology and innovative solutions that can enhance operational efficiency and drive growth. We are committed to empowering our members with the tools and resources needed to succeed in an evolving market, and this collaboration marks a pivotal step toward achieving that goal." The investment will accelerate the company's growth by enhancing product expansion and supporting the adoption of M3's software, which helps hotel operators run more efficiently, the companies said in a joint statement.

Stuckey also worked for ShawContract where he directed that company's partnership with AAHOA. He also worked for InterContinental Hotels Group. "[Stuckey] brings substantial experience to his position and a sound strategic vision for the association's important business development work. He has an exceptional understanding of our members and the hospitality industry," said Cecil Staton, AAHOA president and CEO. Now is an important moment in the hospitality industry, Stuckey said. "AAHOA, its members, and industry partners have always been an important part of my hospitality career, including working and consulting directly with members," he said. "Feedback, partnership, growth, and innovation will be my mantra as we look to grow our value and connection with AAHOA members and industry partners, carrying out AAHOA's 2021-2023 Strategic Plan, and continuing down the road to recovery for the entire AAHOA community."

Heather Balsley is InterContinental Hotels Group's senior vice president for global loyalty and partnerships. Jennifer Gribble succeeds Balsley to senior vice president for global marketing of mainstream brands. Balsley has been with IHG for 13 years, most recently as senior vice president for global marketing of mainstream brands. Gribble is succeeding her to that position. In her new role, Balsley oversees the company's IHG Rewards Club program. Gribble has been with the company for 16 years, most recently as vice president for Holiday Inn Express, avid hotels and Atwell Suites brands. She now oversees brand performance, design and F&B as well as the launching of new brands. She also served in Crowne Plaza brand management and portfolio-wide marketing services roles in the Americas. "Heather and Jennifer's appointments are critical to IHG's growth as we enhance our award-winning loyalty proposition and our powerhouse mainstream-brand portfolio," Claire Bennett, IHG's global chief marketing officer said in a statement. "Heather brings a strong strategic focus and passion to her new role in loyalty and partnerships, and Jennifer has incredible knowledge of guest insights and owner economics to drive growth and return for our stakeholders."

THE AMERICAN HOTEL & Lodging Association formed a new partnership with the AHLA Foundation, and the International Council on Hotel, Restaurant, and Institutional Education to grow the future workforce of the hotel and hospitality industry. As part of the collaboration, which came into effect on June 13, ICHRIE will distribute AHLA Foundation materials and facilitate access to its membership and communication channels. Besides, they will explore future opportunities to engage hospitality management faculty and students, an AHLA statement said. AHLA will also recruit a larger workforce and promote hospitality career opportunities. "We are thrilled to partner with ICHRIE and its outstanding deans, directors, program leaders and members of the major hospitality universities and schools, and work together on our shared mission to strengthen the hotel industry's talent pipeline," said Chip Rogers, president and CEO of AHLA. "As the global leader in hospitality and tourism education and research, ICHRIE will help maximize our reach to students and educators across the nation. Together, AHLA, the AHLA Foundation, and ICHRIE will ensure that all Americans preparing to the enter the workforce are aware of the multitude of great hospitality career opportunities available to them." AHLA's chief operating officer will serve on ICHRIE's new Industry Council to help facilitate relationships, and both AHLA and the AHLA Foundation will participate in ICHRIE's 75th Anniversary Conference this August in Washington, D.C.

AAHOA MADE CHANGES to two leadership positions Monday with a promotion and a new hire. Heather Carnes to executive vice president for communications and chief strategy officer and hired Phelps Hope as its new executive vice president for operations and chief development officer. Carnes has been with AAHOA for three years, most recently as the association's vice president of marketing and communications, and has worked nearly her entire career in the association space, according to AAHOA. In her new role, she will focus on organizational strategy, marketing and communications, organizational culture and HR, education/program development and strategic partnerships. "It's an incredibly important time for AAHOA and our industry," Carnes said. "I'm thrilled to be moving into this new role where I can have an even greater impact on the organization, our overall strategic initiatives, and working alongside Laura Lee, Phelps, and the rest of the AAHOA team to make big things happen on behalf of our nearly 20,000 hotelier members."

PEACHSTATE HOSPITALITY, LED by President and CEO Danny Patel, recently chose TPG Hotels & Resorts to manage its two Marriott-branded properties in Augusta, Georgia. These properties are the 124-room Residence Inn and the 88-room SpringHill Suites. "Our ongoing partnership with TPG continues to allow us to remain an active investor in the hospitality space through our development platform," said Ricky Raman, PeachState Hospitality's chief operating officer. "We are extremely impressed with TPG's operating expertise and capability to enhance both the top and bottom line, thereby increasing the value of our assets. We look forward to exploring additional opportunities to expand this partnership." The hotels are located near I-20 and I-520, providing access to local attractions like Fort Gordon, Augusta National Golf Club, Augusta Museum of History, Morris Museum of Art, and Riverwalk Augusta. Both hotels have fitness centers and SpringHill Suites also has an indoor pool.

HILTON WORLDWIDE HOLDINGS reported net income of $422 million for the second quarter ending June 30, up from $413 million last year. The development pipeline grew 15 percent year-over-year to 3,870 hotels with 508,300 rooms, an 8 percent increase from the previous quarter. Systemwide RevPAR rose 3.5 percent year-over-year due to higher occupancy and ADR. "We are pleased to report a solid second quarter, with an increase in RevPAR of 3.5 percent, driven by growth in all segments, with particularly strong group performance," said Christopher Nassetta, Hilton's president and CEO. "On the development side, we ended the quarter with a record development pipeline, up 15 percent from the prior year and up 8 percent sequentially from the first quarter, including strategic partner hotels. Looking forward to the rest of the year, with the continued growth of our existing brands, as well as the addition of our new brands and strategic partner hotels, we expect net unit growth of 7 percent to 7.5 percent for the full year." Adjusted EBITDA for the three months ended June 30 was $917 million, up from $811 million in 2023, Hilton said. Management and franchise fee revenues increased by 10 percent year-over-year. In the US, second-quarter occupancy rose by 1.1 percentage points to 76.8 percent, ADR increased by 1.4 percent to $172.36, and RevPAR climbed 2.9 percent to $132.33.

REAL ESTATE INVESTMENT management firm Noble Investment Group partnered with Host Hotels & Resorts to tap and expand travel, leisure and hospitality opportunities, a statement said. As part of the initiative, Host will invest $150 million as a limited partner in an existing Noble investment vehicle and provide Noble with first-look at select-service and extended-stay hotel opportunities sourced through Host's channels. Host also will become a minority investment partner in Noble's fee-based asset management business, according to Noble's press release. "As we continue to expand our institutional investment management platform, this strategic partnership further augments Noble's ability to develop, source, and execute innovative growth strategies in travel, leisure, and hospitality," said Mit Shah, Noble's CEO. According to the statement, the partnership will combine Noble's operational expertise and development acumen with Host's scale, market insights, data analytics, and breadth of resources. They aim to source differentiated investment strategies including property technology solutions, development, and alternative lodging.

PEACHSTATE HOSPITALITY RECENTLY selected TPG Hotels & Resorts to manage 10 properties. The contract includes eight Marriott select service hotels and two IHG Hotels & Resorts select service hotels in Georgia. Both the firms have entered into an exclusive strategic agreement for the management of additional hotels in the current and future pipeline to be developed by PeachState Hospitality which is headed by Danny Patel as president and CEO, the statement added. "PeachState Hospitality is a leading owner and developer in our industry, and we are pleased to welcome them as a new partner and these exceptional properties into our portfolio," said Tim Muir, chief development officer, TPG Hotels & Resorts. "We look forward to growing our partnership as they accelerate their development platform over the next few years."

DALLAS-BASED INVESTMENT firm NewcrestImage will acquire four LaQuinta-branded hotels in a joint venture between Highgate and Cerberus. The properties, with 696 rooms total, include the LaQuinta Inn & Suites at Los Angeles International Airport that is NewcrestImage's first gateway location in California. The company, led by Mehul Patel as managing partner and CEO, also has received the Partnership Circle Award from Marriott International, a statement said. NewcrestImage closed on the LaQuinta Inn & Suites Irving DFW North, located two miles from Dallas Fort Worth International Airport, on July 14. It expects to close in August on the other three hotels, including the LaQuinta Inn & Suites LAX, as well as LaQuinta Inn & Suites Anaheim and LaQuinta Inn Phoenix North. "These properties are uniquely-positioned in strategic destination locations, making them very appealing as we structure a strong investment-based portfolio," Patel said. Mahmood Khimji, Highgate's managing principal, said the four hotels are "well-located and well-positioned." "We are excited to expand our activities with Mehul and the talented NewcrestImage team, along with our friends at Wyndham - all of whom share Highgate's commitment to delivering exceptional guest experiences and operational results," Khimji said.

NEXGEN HOTELS, LED by Chris Patel as president, acquired the 120-suite SpringHill Suites by Marriott Chicago Waukegan/Gurneein in Waukegan, Illinois. The purchase is part of the company's strategy in the market. The hotel is near to Naval Station Great Lakes, Six Flags Great America & Hurricane Harbor, Gurnee Mills Mall, Waukegan Municipal Beach and other shopping, dining and entertainment options, a statement said. "Acquiring the SpringHill Suites by Marriott strategically aligns our company's growth in the Waukegan area," Patel said. "Having an existing presence in the market with our TownePlace Suites by Marriott Chicago Waukegan/Gurnee, will help us collaborate between the hotels, and enhance our partnerships with other area businesses."

PEACHTREE GROUP IS the 2023 Developer of the Year in the Focused Service category by Hilton Americas Development Awards. The yearly awards recognize the achievements of owners, development partners, and hotel teams across different categories in the Americas, Peachtree said in a statement. "We are immensely honored to have been named developer of the year by Hilton, a distinction that underscores our desire to build outstanding hotels," said Mitul Patel, Peachtree Group's principal. "This recognition highlights our unwavering commitment to creating exceptional hotels and further strengthens our partnership with Hilton. This award is a testament to our strategic approach to hotel development, which combines identifying great locations, assembling a top-tier team and maintaining a steadfast focus on quality." Peachtree Group won the Multi-Brand Developer of the Year award from Hilton in 2022, the statement added.

Áine Cronin is now vice president of investor relations at Noble Investment Group. In this role, she will implement practices to engage with the company's investors and support its expanding investment platform. "Áine is a highly respected leader with extensive experience in engaging with global investors," said Angela Johnson, Noble's managing principal and head, global client solutions and strategic partnerships. "Her deep experience and trusted relationships in hospitality and private markets complement Noble's growth objectives and the advancement of our institutional platform for both our team and our investors." Cronin has more than 15 years of experience developing relationships with institutional, ultra-high-net-worth, RIA and family office investors, Noble said in a statement. She joined Noble from Rockbridge, where she was responsible for capital raising and investor relations.

Bill Fanning is now the chief revenue officer at Stayntouch, a cloud-based hotel property management software developer. Previously, he was senior vice president of sales at Compeat, part of Restaurant365's enterprise suite, covering accounting, inventory, scheduling, payroll, and HR solutions. In his new role at Stayntouch, Fanning will oversee revenue strategy and expansion efforts, focusing on customer value, strategic partnerships and global commercial growth across North America, Europe and global markets. "We are pleased to welcome Bill Fanning to our team," said Jacob Messina, Stayntouch's CEO. "His exceptional track record and experience in the hospitality industry and enterprise sales make him the perfect fit to lead our commercial strategy. Bill shares our unwavering commitment to customer success and innovation. His expertise will be instrumental in strengthening our relationships with hotel partners and enterprise customers, ensuring we continue to deliver solutions that address the most pressing challenges faced by hotel owners and operators today."

HOTEL BOOKINGS FOR Easter 2025 are up 16.8 percent from the same period last year, according to SiteMinder, a hotel distribution and revenue platform. The data, comparing bookings at the same properties across nine markets 30 days before Easter in 2024 and 2025, shows stronger demand, earlier bookings and growing interest in international travel. These global trends are mirrored in the U.S., where SiteMinder data showed a 14.98 percent rise in Easter weekend bookings as of March 18-an average of 3.6 more reservations per property compared to the same period in 2024. "With Easter falling later this year than in 2024, we're not just seeing stronger travel demand-we're seeing travelers rethink how they plan," said James Bishop, SiteMinder's vice president for ecosystem and strategic partnerships. "Earlier bookings and a rise in international travel are shaping this year's trends, with the later holiday creating more favorable conditions in many regions. But flexibility remains key-historically, domestic travelers tend to book closer to arrival, meaning the final guest mix and pricing dynamics could still evolve in the coming weeks."